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Attention Photo Editors: Prepare to Fall in Love: A Sneak Peek of Adamo by Dell at CES Highlights Evolution in Product Design and Precision Craftsmanship.


ROUND ROCK, Texas -- Dell Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: DELL)

* Who/What: Michael Tatelman, Dell's VP of Global Consumer Sales and Marketing, pledges to disrupt the personal computing Refers to users working on their own computers rather than a terminal to a mainframe. Sometimes, the term refers to using computers at home for work and/or entertainment in contrast to business use only. See personal computer.  category in 2009 by offering devices that allow people to express their sense of personal style and individualism individualism

Political and social philosophy that emphasizes individual freedom. Modern individualism emerged in Britain with the ideas of Adam Smith and Jeremy Bentham, and the concept was described by Alexis de Tocqueville as fundamental to the American temper.
.

* Why: It was one of the most-anticipated reveals at this year's CES. An elite group got a sneak peek at Adamo by Dell before its official launch. Dell's Design and Global Consumer Products teams previewed Adamo by Dell along with a host of other upcoming products that blend cutting-edge technology with design, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , art and style.

* Marking a standout year with global acclaim, including 48 awards for design excellence, 2008 was a year of innovation at Dell. Featuring highly stylized styl·ize  
tr.v. styl·ized, styl·iz·ing, styl·iz·es
1. To restrict or make conform to a particular style.

2. To represent conventionally; conventionalize.
 products commanding the attention and admiration of consumers and experts alike - from the ultra-thin and super-portable Inspiron Mini 9 and Mini 12 to the technologically advanced Alienware gaming systems to innovations like Dell Design Studio, an interactive gallery of 100+ contemporary pieces of artwork for personalizing Dell Studio 15 and 17 laptops - Dell has put the spotlight on design. Stay tuned for what is next in 2009.
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Publication:Business Wire
Date:Jan 13, 2009
Words:190
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