Attention IT Executives, Media and Analysts -- Last Chance to Register for Attendance at Keynote's Total Performance Management Symposium in San Mateo on March 18.

Business Editors/High-Tech Writers

Total Performance Management Symposium

SAN MATEO, Calif.--(BUSINESS WIRE)--March 15, 2004

Keynote Systems (Nasdaq:KEYN)

        --  Geoffrey Penney, Executive Vice President and
            Chief Information Officer of Charles Schwab
            Corporation (NYSE:SCH), Will Kick Off The Day;
            He'll Discuss Critical E-Business Performance
            Management Issues

        --  HP and Keynote to Demonstrate New Solution for
            Quickly Detecting and Diagnosing Behind The
            Firewall Performance Problems

        --  Topics to be Covered Include Challenges and
            Benefits of Application Instrumentation, Best
            Practices in Web Application Deployment and for
            Triaging, Diagnosing and Fixing Performance
            Problems

        --  All Attendees to Receive Free Trial of Keynote's
            New Transaction Monitoring Service ($500 Value)

        --  Additional presenters include:
            Ernst Ambichl, CTO, Segue Software;
            Paul Avenant, senior director, HP;
            Mark Hydar, director, operations, eBay;
            Kelly Rodriques, CEO, Totality

This is the last week for IT executives, media and analysts to register for Keynote Systems (Nasdaq:KEYN) free day-long symposium devoted to 'Total Performance Management' (TPM) on March 18 beginning at 8:45 a.m. sharp at the San Mateo Marriott. This is an important must-attend event for anyone responsible for developing, deploying, operating and managing Web-based applications; as well as for media and analysts covering this space. For further information about the event and to register via phone call Abby Yao at [phone] or email her at [e-mail]. To register online and to view the complete agenda go to: http://www.keynote.com/forms/tpm_symposium

As the importance of the online channel has grown, so have the challenges for managing complex Web applications and related e-business infrastructure, while continually optimizing the experience as perceived by end users. Keynote's TPM seminar is designed to educate attendees on these challenges and will describe a best practices approach for addressing them rationally and in an extremely cost-effective fashion.

Geoffrey J. Penney, EVP and CIO of Charles Schwab Corp., will deliver the opening presentation, beginning at 8:45 a.m. Mr. Penney manages Schwab Technology, including technology operations, telecommunications and services, as well as client and business applications development and support. Mr. Penney is a member of Schwab's Executive Committee. He has also served as a member of the Keynote Board of Directors since July 2002.

Paul Avenant, director of product management, HP Openview Web Application Management services, will discuss the HP Openview adaptive enterprise initiative and how the HP Web Application Management suite combined with Keynote Application Perspective allows enterprises to adapt their IT infrastructure to the business goals of the end user by diagnosing and triaging problems both inside and outside the firewall for end to end performance management.

Executives from SAP (NYSE: SAP), Segue Software (NASDAQ-SCM: SEGU) and Totality will also make presentations during the day. Additionally, HP, Totality and Keynote will present a live fast-paced demonstration of a new and unique joint solution targeted at addressing the "performance management challenge." Finally, a mini exhibition fair will be held with booths staffed by HP, FineGround Networks, ProactiveNet and Segue.

All TPM Symposium attendees will receive a free 30-day trial of Keynote's new transaction monitoring service, Application Perspective Outside Edition (a $500 value).

Additionally, the first 50 attendees to register and attend the event will receive a complimentary copy of a new book from Cisco Press entitled "Practical Service Level Management: Delivering High-Quality Web-Based Services," by John McConnell, a member of the original ARPANET working group and contributor to early Internet architecture and protocol development and Eric Siegel, former principal Internet consultant with Keynote. The book retails for $55.00. Additionally, Mr. Siegel will present a track at the symposium entitled, "The Secrets of Service Level Agreement (SLA) Management," that highlights the key points from his book that address this topic.

"We have an action-packed agenda that will be of very practical value to any IT executive responsible for managing the performance of their online presence," said Arnold Waldstein, vice president of marketing and business development at Keynote. "Attendees will also receive a first hand live demonstration of Keynote Application Perspective for HP Open View, a brand new and extremely cost effective solution developed by HP and Keynote for quickly detecting, diagnosing and validating performance problems behind the firewall from the end user perspective."

About Keynote

Founded in 1995, Keynote Systems (Nasdaq "KEYN"), The Internet Performance Authority(R), is the worldwide leader in Web performance measurement and management services that improve the quality of e-business. Keynote's services enable corporate enterprises to monitor, benchmark, test, diagnose and optimize their e-business systems both inside and outside the firewall. Approximately 2,200 corporate IT departments and 17,000 individual subscribers rely on the company's easy-to-use and cost-effective services to increase revenues and reduce downtime costs, without requiring additional complex and costly software implementations.

The Keynote brand is recognized as The Internet Performance Authority because of the large number of Internet performance measurements its global infrastructure of over 1,600 measurement computers in 50 cities worldwide captures and stores on a daily basis (over 40 million at last count); frequent citations in the mass media regarding Web site and Internet performance; and its broad and growing range of market-leading Internet performance indices for various vertical markets. (http://www.keynote.com/solutions/solutions_pi_index.html)

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 650-403-2400.

Keynote, The Internet Performance Authority and Perspective are registered trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners.