Attention: Carriers, B-Ds, Banks, Brokers and Agents - Worried about Annuity Sales & Marketing Compliance?; Wealth2k, Inc. Offers Turn-Key Compliance-Approved EIA Multimedia Sales, Marketing Packages.

HINGHAM, Mass. -- The heightened scrutiny of equity-indexed annuity sales practices has placed an additional burden on insurance carriers, broker-dealers, banks and agents to ensure that they are fairly representing complex annuity products to consumers.

Lawsuits related to annuity suitability are up. In fact, the State of Florida recently instituted suitability rules for seniors considering the purchase of an annuity, including an equity-index annuity (EIA). Earlier this year, the NASD signaled its interest in EIAs with expressed concerned over sales practices. The growing liability associated with this complex annuity product has become an increasingly worrisome issue for carriers, bankers, planners, brokers, and agents alike.

To combat this problem, Weath2k, Inc., a strategic marketing consulting firm specializing in the financial services industry, developed a solution to reduce carrier and distributor liability deriving from the sales and marketing of EIAs. The company created Compliance2k(TM), a turn-key, pro-consumer marketing and sales program that is fully compliance-approved, providing a shield against related market conduct liabilities.

"Carriers that partner with Wealth2k to make this unique program available to their distributors benefit in several ways. First, they gain a suite of marketing materials that are effective in communicating the features, benefits and complexities of EIAs - all in a compliance-approved package that assures full, fair and complete explanations that the consumer can understand. Secondly, they achieve a bump in sales because the presentations stimulate buying interest and cross-selling opportunities that positively impact top line growth. Wealth2k has proven that adherence to vigorous compliance standards and creating sales appeal are not mutually exclusive," said David Macchia, President and CEO of Wealth2k.

According to Macchia, the suite of materials and sales tools are anchored by the highest quality, multi-media consumer sales presentations available. "Uniquely, Wealth2k has insurance and financial product and concept sales expertise combined with multi-media, graphics design and Internet capabilities to create compelling, understandable 'mini-movies' about complex products. The movies focus on value-based messages, rather than features or price. The result is a sale based not on cost, but upon fulfilling a client's needs," said Macchia.

Wealth2k creates multimedia presentations to support carriers' specific products, generic product types and proprietary sales programs aimed at mass-market sales opportunities, such as retirement income distribution. The firm offers seminar packages and brochures as well as agent/advisor-branded websites that can stream the movies over the Internet. "By using an array of sales tools that all work together to communicate about EIAs, agents and advisors can easily expand their marketing reach and sales potential for this product line," he explained.

Based in Hingham, Massachusetts, Wealth2k, Inc. specializes in partnering with financial services companies and advisors to provide effective, client-focused presentations and internet technologies to increase sales, productivity and profitability. For more information about Wealth2k and its competitive advantage, please visit www.wealth2k.com.