Attention, entrepreneurs.In "STARTUPNATION: Open for Business" (Currency/Doubleday, June June: see month. 2005; 286 pages) Jeff and Richard Ri·chard , Joseph Henri Maurice Known as "Rocket." 1921-2000. Canadian hockey player. A right wing for the Montreal Canadiens (1942-1960), he led his team to eight Stanley Cup championships and was the first player to score 50 goals in a Sloan Sloan , John French 1871-1951. American painter whose scenes of urban life include Sunday, Women Drying Their Hair (1912). show would-be would-be adj. Desiring, attempting, or professing to be: "Would-be home buyers will have a somewhat easier time getting loans" Wall Street Journal. entrepreneurs how to do it right--without losing money, losing hope or losing their minds. The book features case studies of successful startup companies The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. plus advice to avoid the pitfalls of starting a business. The book is filled with valuable tips for any small business. Here's a sample: But Will They Pay for It? -- Never evaluate your product independent of its price when doing testing and planning. Many businesses based on great ideas get a nasty wake-up call when they learn the product they're selling is priced too high. A successful sale is dependent upon the perceived benefit outweighing the cost to purchase. Don't be seduced by positive feedback on your idea when that feedback is based solely on "the idea" with no concept of the purchase price. Too many people forget the simple rule that customers will have to be willing to pay your price in order for you to turn a profit. Birmingham-based StartupNation is a member of the Detroit Regional Chamber. For more information on this book, visit www.startupnation.com. [ILLUSTRATION OMITTED] |
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