Attensity Kicks Off 2009 With Prominent Industry Award Wins and Participation in Global Open Source Initiative.

Text Analytics Pioneer Receives Recognition From Red Herring and Intelligent Enterprise and Announces Participation in SMILA Information Management Project

PALO ALTO, Calif. -- Attensity[TM], the leader in text analytics software for First Person Intelligence[TM], today announced the company has been recognized with two industry honors, from prestigious media outlets Red Herring and Intelligent Enterprise. Furthering their award-winning commitment to industry innovation, Attensity is also announcing plans to participate in the open source initiative SMILA (SeMantic Information Logistics Architecture).

Following several prominent award wins in 2008, Attensity was recently named a Red Herring Top 100 Global Company for 2009. The announcement of the winners was made at the Red Herring 100 Global event in San Diego on January 16. Attensity had previously been named a Red Herring 100 Award winner in 2007, an honor for outstanding achievements given to the top 100 private technology companies based in North America.

"Attensity is proud to continue the momentum and success we experienced last year, with two key award wins so early in 2009. We are honored to have been recognized again by both Red Herring and Intelligent Enterprise," said Attensity Chief Executive Officer Craig Norris. "Attensity has a pattern of receiving awards and recognition from the same organization over multiple years, a testament to our continued growth, innovation and commitment to helping the industry evolve, in part through participation in initiatives such as SMILA."

TechWeb's Intelligent Enterprise, part of the InformationWeek Business Technology Network, has also named Attensity as one of its 36 "Companies to Watch" for 2009, for its exceptional vision, innovation and leadership. This is the third consecutive year that Attensity has been honored in Intelligent Enterprise's Editor's Choice Award program.

In addition to Attensity's two recent award wins, the company is already working on new projects and initiatives to continue its growth and success in 2009. Today, Attensity also announces its participation in SMILA, the open source initiative.

SMILA was launched in 2007 by brox IT Solutions GmbH, the German Research Center for Artificial Intelligence (DFKI) and empolis to create a standardized infrastructure for information management. The Eclipse Foundation, chosen as a platform for the initiative, has a community consisting of more than 180 companies and research institutions, as well as countless private users worldwide, with the common objective of developing open and standardized platforms. SMILA has attained the status of an official Eclipse project and is funded through the THESEUS project by the German Federal Ministry of Economics and Technology (BMWi). (http://www.eclipse.org/smila/)

Attensity will be joining SMILA as a semantic technology partner. Participating in collaborative software development with partners will allow Attensity to continue to bring to customers its innovative and cost-effective solutions, such as its award-winning Attensity Voice of the Customer (VoC).

About Attensity[TM]

Attensity provides the definitive Voice of the Customer platform built on its text analytics software technology for transforming unstructured customer feedback into actionable First Person Intelligence[TM]. Attensity's First Person Intelligence is the backbone of the company's flagship offering to the enterprise as well as the law enforcement and intelligence communities for increasing customer satisfaction and improving homeland security. The company's multi-patented technology mines the freeform text in communication channels such as emails, surveys, blogs, web forums, case files, and call center notes. Attensity's hosted and installed solutions provide insight into customer sentiment, product issues, and coded clues that enable customer relationship executives and law enforcement analysts to speed detection and meaningful response to critical events and competitive challenges. Founded in 2000, the company is headquartered in Palo Alto, Calif., with a technology center in Salt Lake City, Utah. Attensity won a "Stevie" for best new software product at the 2008 American Business Awards. More information is at http://www.attensity.com.

[c]2008 Attensity Corporation. Attensity, First Person Intelligence and Exhaustive Extraction are trademarks of Attensity Corporation in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.