Attensity Kicks Off 2009 Customer Advisory Board for Text Analytics to Drive Customer Loyalty.

Prominent Companies Meet Quarterly to Share Best Practices Related to Implementation of Attensity Solutions

PALO ALTO, Calif. -- Attensity[TM], the leader in text analytics software for First Person Intelligence[TM], today announced the kick-off of its second annual Customer Advisory Board (CAB). The board's quarterly meetings allow Attensity to connect directly with its customers to discuss important feedback related to its technology solutions. The meetings also offer a venue for companies to share approaches, best practices and insights discovered through their use of Attensity solutions to improve customer relationship management (CRM) programs.

"The 2009 CAB is an exciting continuation of the 2008 inaugural group that had excellent participation from Fortune 1000 companies. The Attensity CAB allows us to sit down and really talk with our customers, to listen to how they are using our tools and what they are learning from their own customers," said Attensity Chief Executive Officer Craig Norris.

He continued, "These meetings give us, as well as our customers, a priceless opportunity to have face-to-face discussions to advance the use of our patented applications to drive business decisions that improve customer loyalty while decreasing service costs. The CAB also provides the Attensity team with the opportunity to make sure our customers are satisfied, and to learn how we can best meet their evolving needs. The continuation of the advisory board is another aspect of our dedication to our customer relationships, Attensity's first priority."

Current members of The Attensity Customer Advisory Board include JetBlue Airways Corporation, The Hartford Financial Services Group, Inc., Bose[R], The Royal Bank of Canada, The Charles Schwab Corporation, Travelocity[R] and Whirlpool[R], among other valued customers. Attensity has experienced enough interest in the advisory board that it is establishing a second working group for 2009, to ensure that viewpoints represent a variety of industries.

"We've found it very beneficial to be a part of the Attensity Customer Advisory Board," said Fred Roth, director of cost leadership and business growth at Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances. "We have integrated Attensity's solutions into our everyday business across the board, from our customer service and marketing efforts to our engineering and development groups. Attensity's solutions have allowed us to analyze our customer feedback and identify new opportunities for innovation and improvement. We're proud to share lessons learned with other Attensity customers to fuel discussions and help them improve their response to their customers' needs."

Attensity began holding customer meetings in the fall of 2007, but these were internal group discussions, specifically between customers and Attensity. In 2008, the company brought together CAB members, also for a meeting between customers and Attensity only - focusing on digging deep into ideas, best practices and feedback. In 2009 the company will open the meeting to external parties, including analysts and partners who will share what they've learned and their experiences in this space.

"We are excited to participate in Attensity's Customer Advisory Board in 2009," said Dave Dugan, senior vice president of strategy and partnerships at BzzAgent, an international word-of-mouth (WOM) media network. "We look forward to the opportunity to take part in important conversations with Attensity leaders, analysts and partners about the new frontier of analyzing customer feedback."

Customer Advisory Board discussions center on feedback and insights found in using Attensity's Voice of the Customer (VoC) and Market Voice text analytics solutions. Valuable customer feedback lies within freeform text in emails, surveys, customer service notes, etc. Attensity's VoC solution transforms unstructured data from these various sources into structured, actionable First Person Intelligence. Attensity Market Voice, as part of the VoC solution, enables customers to gain better insight into the conversations their own customers are having in blogs, Web forums, product review comments, and other forms of online customer exchanges.

During hard economic times, it's especially critical to listen to customers to drive loyalty and a sense of security. Attensity VoC is powered by the company's patented Exhaustive Extraction[TM] technology that automatically identifies facts, opinions, requests, trends, and trouble spots in customer feedback data. Results provide analysts and managers deeper insights into customer satisfaction, sentiment and loyalty, enabling them to act in a near real-time manner. Customer Advisory Board meetings allow customers to share insights they have garnered from using Attensity's VoC and Market Voice solutions, including "cries for help," churn detection, and hot topics and trends.

About Attensity[TM]

Attensity provides the definitive Voice of the Customer platform built on its text analytics software technology for transforming unstructured customer feedback into actionable First Person Intelligence[TM]. Attensity's First Person Intelligence is the backbone of the company's flagship offering to the enterprise as well as the law enforcement and intelligence communities for increasing customer satisfaction and improving homeland security. The company's multi-patented technology mines the freeform text in communication channels such as emails, surveys, blogs, web forums, case files, and call center notes. Attensity's hosted and installed solutions provide insight into customer sentiment, product issues, and coded clues that enable customer relationship executives and law enforcement analysts to speed detection and meaningful response to critical events and competitive challenges. Founded in 2000, the company is headquartered in Palo Alto, Calif., with a technology center in Salt Lake City, Utah. Attensity won a "Stevie" for best new software product at the 2008 American Business Awards, and is also on the Red Herring 100 list of top private technology companies. More information is at http://www.attensity.com.

[c]2008 Attensity Corporation. Attensity, First Person Intelligence and Exhaustive Extraction are trademarks of Attensity Corporation in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.