Attensity(TM) Experiences Positive Momentum, as Companies Turn to Text Analytics Solutions to Drive Key Business Decisions.

Text Analytics Pioneer Continues Streak of VoC Successes, Winning KMWorld's "Trend-Setter" Award for the Fifth Consecutive Year

PALO ALTO, Calif. -- Attensity[TM], the leader in text analytics software for First Person Intelligence[TM], today announced tremendous momentum in 2008, with prominent new customers and high-profile award wins. Hard on the heels of its honor from The 2008 American Business Awards(SM) (Stevie[R]) for Best Computer Software Solution, Attensity won the 2008 KMWorld "Trend-Setter" Award for the fifth consecutive year.

"We are extremely pleased with the growth and success we've accomplished so far this year," said Attensity Chief Executive Officer Craig Norris. "Recent achievements across the board showcase our commitment to leading innovation in the text analytics field, advancing the industry as a whole and helping our customers get to the bottom of critical customer issues and opportunities."

In addition to Attensity customers Whirlpool[R], Travelocity[R] and Medicare, new customers Nokia, The Charles Schwab Corporation, The Royal Bank of Canada (RBC) and BzzAgent are all using Attensity's Voice of the Customer (VoC) solution to mine priceless unstructured customer feedback found in emails, call center notes, surveys, etc. Attensity VoC transforms the freeform text into structured, actionable First Person Intelligence, providing invaluable information that helps customers make timely, educated, business-critical decisions.

During hard economic times, it's especially critical to listen to customers to drive loyalty and a sense of security. With the release of Attensity Market Voice, as part of the Attensity VoC solution, this past June, Attensity customers are also able to gain better insight into the conversations their own customers are having in blogs, Web forums, product review comments, and other forms of online customer exchanges.

Attensity customers, including Travelocity, will be speaking about their experiences using the company's text analytics solutions at the 2008 Teradata PARTNERS User Group Conference, October 12-16, 2008, in Las Vegas. Travelocity and the Royal Bank of Canada (RBC) are long-time Teradata customers whose data mining involves the use of Teradata's Active Enterprise Data Warehouse and Teradata analytical applications.

"Teradata customers are recognizing the power and business value of text analytics, and the fact that Travelocity, RBC and other Teradata customers are also using Attensity software underscores the importance of text analytics in contributing to enterprise intelligence," said Miles Stephenson, vice president of Teradata Solutions and Alliances Marketing.

JetBlue Airways Corporation will also discuss the company's use of Attensity's text analytics solutions to provide insight into customer loyalty at the IIR Market Research Event in Anaheim, California, October 13-16, 2008.

"Attensity's solutions have enabled us to analyze vast amounts of unstructured feedback contained in the nearly 100,000 word-of-mouth reports submitted each month," said BzzAgent's Dave Dugan, senior vice president of strategy and partnerships. "Improved text analytics helps us better understand consumer attitudes, opinions and recommendations surrounding our client's brands, and the correlation they have with product trial and purchase intent."

Attensity also achieved success this past year with VoC analytics suites tailored specifically for manufacturing, financial services, consumer electronics, travel and transportation, giving its customers a pre-built domain and reports for their industry-specific terms and required analytics.

Companies are using Attensity solutions to analyze customer data and provide information that will dictate critical business decisions. Attensity has seen four main drivers for choosing text analytics software:

CRM Programs to Increase Customer Loyalty

Text analytics solutions, like Attensity VoC, are enabling companies to define CRM programs and deploy the solutions against their own specific customers, to drive loyalty. In using Attensity solutions, companies can provide their clients with critical insight into what customers are saying about their products and services.

Increase Retention

Companies are using Attensity to understand churn issues, in order to increase retention and reduce turnover. Companies use text analytics daily to review customer complaints and sentiment shifts. The ability to retain and grow current customers is directly correlated to understanding and acting on these shifts and their respective root causes.

Identify Root Issues

Attensity and other text analytics solutions help companies to identify and understand the root cause related to product and service issues, including early warning signs and "cries for help." On a daily basis, text analytics is used to identify product quality issues and uncover new opportunities for innovation; the ability to respond quickly to early warnings can save companies many millions of dollars.

Understand Customers and Beat the Competition

Text analytics allows companies not only to understand exactly why some customers are loyal and others are not, but to garner knowledge about their competitors as well. In a competitive environment, staying on top of customers and their feedback is crucial for companies to make better decisions such as where to invest, and what specific product or service differentiators should be promoted.

The text analytics market is rapidly moving out of the early adopter stage. Industry analyst firm Hurwitz & Associates estimates an annual growth rate for this market at 30 to 50 percent. According to a survey conducted last year by the firm, the largest growth area is in customer care-related applications. In fact, over 70 percent of the companies surveyed that had deployed, or were considering deploying the technology, cited customer care as a key application area.

About Attensity[TM]

Attensity provides the definitive Voice of the Customer platform built on its text analytics software technology for transforming unstructured customer feedback into actionable First Person Intelligence[TM]. Attensity's First Person Intelligence is the backbone of the company's flagship offering to the enterprise as well as the law enforcement and intelligence communities for increasing customer satisfaction and improving homeland security. The company's multi-patented technology mines the freeform text in communication channels such as emails, surveys, blogs, web forums, case files, and call center notes. Attensity's hosted and installed solutions provide insight into customer sentiment, product issues, and coded clues that enable customer relationship executives and law enforcement analysts to speed detection and meaningful response to critical events and competitive challenges. Founded in 2000, the company is headquartered in Palo Alto, Calif., with a technology center in Salt Lake City, Utah. Attensity is a recipient of the Red Herring 100, an award reserved for top private technology companies. More information is at http://www.attensity.com.

[c]2008 Attensity Corporation. Attensity, First Person Intelligence and Exhaustive Extraction are trademarks of Attensity Corporation in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.