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Attensa Lands Series B Financing Led by RSS Investors; RSS Fund's First Investment Brings Total Raised by Attensa to Date to $12 Million.


PORTLAND, Ore. -- Attensa, Inc., a leading developer of RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary.  network infrastructure software, today announced that it completed a Series B equity funding Equity funding

An investment consisting of a life insurance policy and a mutual fund. The insurance policy is paid by the collateral value of fund shares, giving the investor the advantages of insurance protection with the growth potential of a mutual fund.
 led by RSS Investors, the first investment fund specializing in companies based on RSS technology. RSS Investors participated in the $9 million round along with existing investors SmartForest Ventures. The new funding brings the total investment to date to $12 million.

The capital will be used to fund development of the Attensa RSS product line including Web based Coming from a Web server. See Web application.  RSS reader/aggregator infrastructure, RSS clients for PCs and mobile devices, and servers supporting RSS applications in the enterprise.

"Attensa's use of RSS and vision for future applications of the technology make the company a perfect match for RSS Investors' first investment," said Jim Moore Moore, city (1990 pop. 40,761), Cleveland co., central Okla., a suburb of Oklahoma City; inc. 1887. Its manufactures include lightning- and surge-protection equipment, packaging for foods, and auto parts. , RSS Investors founder. "RSS has already had a profound affect on the way people gather and share information and we expect RSS to continue to play a significant role in the evolution of the Web. A technology like Attensa's AttentionStream(TM) is an excellent example of how individuals and organizations can use RSS to build on collective thoughts and goals."

SmartForest provided the company's early stage capital. "With its combination of technology, vision and leadership, Attensa is solidly positioned as a leader and innovator in RSS technologies," said Hugh Mackworth, Smart Forest Ventures managing partner. "We are excited to participate in this funding round and watch the evolution of this company and the dynamic RSS market."

Added RSS Investor Partner John Palfrey This article is about the professor of Law. For the U.S. Representative from Massachusetts, see John G. Palfrey.
John Palfrey (b. 1972) is Executive Director of the Berkman Center for Internet & Society at Harvard Law School and a Clinical Professor of Law.
, "A new wave of Internet technologies including RSS, Attention data analysis, collaborative publishing and social networks are transforming the way people access, create and share information. Soon every citizen on this planet will serve as an editor accessing and sharing highly relevant information with anyone, anywhere. This tremendously powerful concept is being advanced by the technologies and services Attensa is pioneering."

Attensa, Inc. is developing an end-to-end RSS Network that automatically and intelligently delivers prioritized, relevant RSS information to anyone in the world and on any device. The Attensa RSS network infrastructure efficiently organizes, distributes and measures RSS news feed articles and their associated AttentionStreams(TM) to deliver the most relevant information to users while providing publishers with meaningful metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM.  giving them deeper insights into how readers are interacting with their content.

"Attensa is fortunate to have investors like RSS Investors and SmartForest who support our vision of building an RSS network that cuts through the enormous demands on our attention and delivers more relevant information to users all over the world," said Craig Barnes, Attensa CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "RSS Investors is a partner that brings together the expertise of leading technology and Internet pioneers and venture capitalists Venture Capitalist

An investor who provides capital to either start-up ventures or support small companies who wish to expand but do not have access to public funding.

Notes:
Venture capitalists usually expect higher returns for the additional risks taken.
 and their insight, knowledge and access to emerging technologies will be a tremendous asset as we continue to grow our company."

"As we continue to deliver on our product line strategy over the coming months, this funding will accelerate our development of RSS infrastructure that cuts through information overload A symptom of the high-tech age, which is too much information for one human being to absorb in an expanding world of people and technology. It comes from all sources including TV, newspapers, magazines as well as wanted and unwanted regular mail, e-mail and faxes.  and delivers on the promise that less is more," said Eric Hayes, Attensa co-founder and Vice President of Research and Development.

About Attensa

Attensa, Inc. is a venture backed software company developing an end-to-end RSS Network that automatically and intelligently delivers prioritized, relevant RSS information to anyone in the world and on any device.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and our blog blog, short for web log, an online, regularly updated journal or newsletter that is readily accessible to the general public by virtue of being posted on a website.  at http://attensa.typepad.com.

About RSS Investors

RSS Investors is the first investment fund specializing in companies based on the Really Simple Syndication See syndication format.  (RSS) family of standards and services. The fund, created by Jim Moore, John Palfrey, Richard Fishman, and Steve Smith and Tom Crowley (representing Ritchie Capital Management), is focused on supporting and nurturing Web 2.0 technologies and leaders who are championing RSS-related services.

About SmartForest Ventures

SmartForest Ventures makes seed stage and first round investments in the best and brightest new technology companies in the Pacific Northwest. A unique combination of early-stage venture capital fund and accelerator accelerator: see particle accelerator.


(1) A key combination such as Alt-G or Ctrl-Shift H that is used to activate a task.

(2) An incubator that expects to develop the company considerably faster than normal. See incubator.
, SmartForest develops successful, fast-growth companies by providing capital, as well as expertise and mentoring.

(C)2005 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 5, 2005
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