Attensa Announces Public Beta of the First RSS Reader to Intelligently Prioritize RSS Feeds in Order of Relevance to the Reader; Attensa for Outlook AttentionStream(TM) RSS Reader Cuts Through Information Overload.PORTLAND, Ore. -- Attensa, Inc., the leading developer of RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. software for business, today introduced the free, public beta of Attensa for Outlook 1.5, the first RSS reader that helps people cut through information overload A symptom of the high-tech age, which is too much information for one human being to absorb in an expanding world of people and technology. It comes from all sources including TV, newspapers, magazines as well as wanted and unwanted regular mail, e-mail and faxes. by using predictive ranking to bring RSS subscriptions and articles that readers find most interesting to the forefront. The beta version A pre-shipping release of hardware or software that has gone through alpha test. A beta version of software is supposed to be very close to the final product, but, in practice, it is more a way of getting users to test the software in the first place under real conditions. of Attensa for Outlook 1.5 is available for download at http://www.attensa.com. Predictive Ranking AttentionStream Attensa's AttentionStream(TM) technology uses predictive ranking to continuously observe and analyze how users read and process RSS articles and subscriptions. Through this ongoing analysis of AttentionStream(TM) data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, Attensa for Outlook 1.5 displays feeds in a prioritized list based on the likelihood that they will be of interest to the reader. Priorities are constantly refined as the continuous stream of attention is processed. Flexible Article Presentation Attensa for Outlook 1.5 lets users choose how they want to present subscriptions and articles. In addition to being displayed using a standard Outlook format, subscriptions can be viewed in a "River of News" that simulates a single feed, regardless of the actual number of subscriptions. To accommodate varying preferences for feed-reading, articles can be read in order of importance based on: --Priority - This view uses Predictive Ranking to intelligently predict which subscriptions and articles will be most important to the reader at any given time. --Favorites - Articles are displayed based on which subscriptions are read most frequently and consistently. In addition to viewing a prioritized list of feeds based on AttentionStream analysis users can manually rank feeds by simply dragging and dropping the subscription to the top or bottom of their subscription lists. --Date - This view displays articles based on the most recently updated feeds. New RSS users will find the reader intuitive and easy to use, while current RSS devotees will appreciate the ease with which they can import their OMPL OMPL Outline Processor Markup Language OMPL Ocean Modeling and Prediction Laboratory OMPL Oriental Manufacturers Private Limited OMPL Orient Marine Pte Ltd OMPL Operational Methods for Production and Logistics OMPL Ongopolo Mining and Processing Limited files to get up and running quickly. "RSS is destined des·tine tr.v. des·tined, des·tin·ing, des·tines 1. To determine beforehand; preordain: a foolish scheme destined to fail; a film destined to become a classic. 2. to play a significant role in distributing critical information across the enterprise," said Craig Barnes, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Attensa. "Attensa's AttentionStream technology gives information workers' efficiency a boost and cuts through information overload by automatically bringing critical information to their attention." Improved performance and advanced compatibility with the Microsoft RSS Platform Attensa for Outlook 1.5 also synchronizes with the new Microsoft RSS Platform. Leveraging the Microsoft Common Feed Store, RSS feeds are automatically synchronized across Attensa for Outlook, Windows Vista The current version of Windows for the desktop. It was released in late 2006 for businesses and early 2007 for consumers. Vista adds numerous features, including improved security and advanced multimedia capabilities. , Internet Explorer Microsoft's Web browser, which comes with Windows starting with Windows 98. Commonly called "IE," versions for Mac and Unix are also available. Internet Explorer is the most widely used Web browser on the market. It has also been the browser engine in AOL's Internet access software. 7 and Outlook 2007 for a seamless user experience. About Attensa Attensa, Inc. is a venture backed software company developing an RSS network that cuts through information overload by intelligently delivering prioritized, relevant, up-to-the-minute information to people on any device they choose. For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and at our blog at http://attensa.typepad.com. (C)2006 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook For the e-mail and news client bundled with certain versions of Microsoft Windows, see . Microsoft Outlook or Outlook (full name Microsoft Office Outlook is a registered trademark of Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail, in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders. |
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