Attendees Catch the Rhythm in Nashville. (2002 Agri-Marketing Conference).Music City USA was host to The National Agri-Marketing Association's 2002 Agri-Marketing Conference & Trade Show, April 17-19. The theme of the conference was "Catch the Rhythm" and attendees were able to do just that via keynote speaker presentations, the Best of NAMA/Golden ARC Awards ceremony, networking sessions, professional development seminars and the Trade Show. The opening session kicked off with Dr. Stephen Lundin, author of the best-seller, FISH! Lundin shared with attendees his FISH philosophy of bringing joy and passion to the workplace. "We should not settle for doing anything less than what we love to do," said Lundin and brought the crowd to their feet for a standing ovation. He was on hand afterwards to sign his book FISH! and his recently released Fish Tales and attendees lined up to purchase the book. The second general session had two parts. The first part featured Doane economist, Rich Pottorff who talked about agri-strategies for survival. His presentation outlined challenges facing the industry and strategies for prosperity. The second part of the session featured the results from interviews with industry leaders that were conducted prior to conference. These interviews focused on what these leaders thought about the future of agriculture. Market Directions conducted the interviews and Susan Spaulding, founder and president, was on hand to share the results. Afterwards Hank Moore presented the process behind decision-maker think tanks. This presentation was geared toward helping attendees apply big picture vision to the changing agribusiness world. Closing the conference was Erik Wahl. His motivational presentation was unique in that while he spoke to the riveted attendees he painted a picture on the stage. At the end of his presentation the picture revealed itself as an abstract painting of Albert Einstein. This picture will be for sale at next year's ABEF ABEF Australian Business Excellence Framework (horticulture; Australia) Silent Auction. Wahl's inspirational presentation also brought the crowd to their feet. The Best of NAMA/Golden ARC Awards Ceremony honored the best in agri-marketing advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . This year marked the addition of 8 new "specialty" categories in the areas of companion animal and turf/ornamental advertising and public relations. Syngenta and Bader Rutter and Associates earned the Best of Show-Advertising for the award for their Callisto Regional Multimedia Campaign. The Catfish Institute and Fleishman Hillard took home the Best of Show-Public Relations Award for their campaign directed to consumers promoting the attributes of catfish. Honored with the NAMA Na·ma n. pl. Nama or Na·mas 1. A member of a people of southwest Africa. 2. The Khoikhoin language of the Nama. Marketer of the Year award was Donald Hecht with Elanco Animal Health. This award was made possible through the sponsorship of John Deere. The Agribusiness Leader of the Year Award was presented during the opening session to Charles Fischer with Dow AgroSciences Dow AgroSciences LLC is a wholly owned subsidiary of the Dow Chemical Company specializing in not only agricultural chemicals such as pesticides, but also seeds and biotechnology solutions. The company is based in Indianapolis, Indiana, in the United States. . In addition, the Professional Development Awards of Excellence were presented at the second general session. These awards were to have been presented at the Agribusiness Forum last October, but the event was cancelled due to the events of September 11. The Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales Award was presented to Doug Headley with John Deere; the product/ species management award was presented to Tony Solon Solon, Athenian statesman Solon (sō`lən), c.639–c.559 B.C., Athenian statesman, lawgiver, and reformer. He was also a poet, and some of his patriotic verse in the Ionic dialect is extant. At some time (perhaps c.600 B.C. with AGCO AGCO Alcohol and Gaming Commission of Ontario AGCO Anderson, Greenwood, & Company AGCO After Google Check-Out Corporation. The public relations award was presented to Ken Gordon, external communications manager for Syngenta Crop Protection. The PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). Award of excellence in Sales was presented to Tom Taylor This article is about the dramatist and editor. For other uses, see Tom Taylor (disambiguation) Tom Taylor (October 19, 1817 – July 12, 1880) was a dramatist and editor of Punch magazine. He was born at Bishopwearmouth, near Sunderland, in north-east England. with High Plains Journal. Approximately 60 booths lined the Trade Show area this year, featuring a variety of goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. offered in the agri-marketing industry. The Agri-Business Educational Foundation (ABEF) SilentAuction and Raffle also held at the conference raised over $48,000. The ABEF funds the Student NAMA Careers Program. |
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