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Attendance flat at regional museums as big shows help avert steep decline. (Up Front).


In a year that saw broadly flat or declining museum attendance in L.A., the few institutions on track to post gains in 2002 proved how blockbusters and easily marketed exhibitions still have drawing power.

Leading the pack was the Museum of Contemporary Art, where last year's Andy Warhol Noun 1. Andy Warhol - United States artist who was a leader of the Pop Art movement (1930-1987)
Warhol
 retrospective LAW, RETROSPECTIVE. A retrospective law is one that is to take effect, in point of time, before it was passed.
     2. Whenever a law of this kind impairs the obligation of contracts, it is void. 3 Dall. 391.
 accounted for spike A burst of extra voltage in a power line that lasts only a few nanoseconds. See power surge, power swell, sag and surge suppression.

(jargon) spike - To defeat a selection mechanism by introducing a (sometimes temporary) device that forces a specific result.
 in visitors, even if IE fell short of early expectations.

The exhibition, which ran from May 25 through Aug. 18, drew 195,000 visitors, helped MOCA MOCA Museum of Contemporary Art
MOCA Multimedia over Coax
MoCA Museum of Chinese in the Americas
MOCA Minnesota Ovarian Cancer Alliance
MOCA Montezuma Castle National Monument (US National Park Service) 
 eclipse 2001 attendance and placed it among only three of the 10 most-attended regional museums to show an increase in visitors.

As a group, attractions on the Business Journal's list of Top 10 museums, ranked by 2001 attendance, were on pace to at best match those numbers in 2002.

In 2001, L.A. County's most attended museums saw slightly more than 4.8 million visitors, a 1.7 percent increase from 2000.

Through the first 11 months of 2002, attendance was 4.4 million. The overall decline in 2002 is in part due to the closure for: renovations of the California African American Museum The California African American Museum (CAAM) is a museum located in Exposition Park, Los Angeles, USA. History
The museum opened in 1981, in temporary quarters at the California Museum of Science and Industry (now the California Science Center).
, which had drawn 200,000 visitors before closing in September September: see month.  2001.

The J. Paul Getty Jean Paul Getty (December 15, 1892 – June 6, 1976) was an American industrialist and founder of the Getty Oil Company. Biography
Born in Minneapolis, Minnesota, into a family already in the petroleum business, he was one of the first people in the world with a
 Museum (No. 1 in 2001 attendance), Huntington Huntington.

1 City (1990 pop. 16,389), seat of Huntington co., NE Ind.; inc. 1848. It is a farm trade center and an industrial city. Manufactures include automotive parts, machinery, construction materials, food and beverages, cleaning agents,
 Library (No. 4), Norton Simon Museum This article is for the Norton Simon Museum in California. See this link for the Norton Museum of Art in West Palm Beach, Florida.''

The Norton Simon Museum is a premier art museum located in Pasadena, California.
 of Art (No. 8) and Petersen Automotive Museum The Petersen Automotive Museum is located on Wilshire Boulevard along Museum Row in the Miracle Mile neighborhood of Los Angeles. One of the world's largest automotive museums, the Petersen Automotive Museum is a non-profit organization specializing in the education and history of  (No. 10) all showed attendance declines in the 2000-2002 period.

The Travel Town Museum The Travel Town Museum is an outdoor transportation museum in Griffith Park in Los Angeles, California. The primary collection focus of the Travel Town Museum is the history of railroad transportation in the western United States from 1880 to the 1930s.  (No. 5) in Griffith Park Griffith Park is a large public park at the eastern end of the Santa Monica Mountains. It is situated in the Los Feliz neighborhood of Los Angeles, California. The park covers 4,210 acres (17 km²) of land, making it one of the largest urban parks in North America.  remained flat through the period.

Relying more heavily on local visitors, museum officials were striking a cautious tone for 2003. Many-have trimmed budgets and made sure financing was in place before initiating capital improvements.

"We're we're  

Contraction of we are.


we're we are
 being very thoughtful of the economy and planning for a lean year, but we do have major expansion underway," said Susan SUSAN Smallest Univalue Segment Assimilating Nucleus
SUSAN Sub Saharan African Network
SUSAN Smart Ultrasonic System for Aircraft NDE
 Turner Lowe, associate vice president of communications at the Huntington in San Marino San Marino, city, United States
San Marino (săn mərē`nō), residential city (1990 pop. 12,959), Los Angeles co., S Calif.; inc. 1913. Of interest is the Huntington Library, Art Collections, and Botanical Gardens.
. "We have very committed contributors."

Lee Wochner Lee Wochner is a Los Angeles, California-based playwright, producer, and theatre director.

In 1992 he cofounded Moving Arts theatre, where he served as founding artistic director from 1992 to 2002.
, president of the California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W).  Arts Advocates, a lobbying group, said arts programs, whether funded by the government or through private sources, are going to take a hit this year.

"The state's California Arts Council The California Arts Council is a state agency governed by an 11-member council appointed by the Governor and the state Legislature to advance the state through the arts and creativity, with an emphasis on children and under-served communities.  had a 27 percent budget cut," said Wochner. "Perhaps up to a third of the arts programs have been defunded or are getting a much smaller percentage."

King McGlaughon, director of the Merrill Lynch Merrill Lynch & Co., Inc. (NYSE: MER TYO: 8675 ), through its subsidiaries and affiliates, provides capital markets services, investment banking and advisory services, wealth management, asset management, insurance, banking and related products and services on a global basis.  Center for Nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive.

Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law.
 Management, said a 30-year tide of increased giving had slowed in 2001, and that a downturn Downturn

The transition point between a rising, expanding economy to a falling, contracting one.


downturn

A decline in security prices or economic activity following a period of rising or stable prices or activity.
 is coming in 2003. "For the past 30 years , giving has increased at 3 to 4 percent, annually, and the trend is to more giving each year," he said. "Even in years with recession , giving has gone up."

McGlaughon said declining stock values had stymied both individual and corporate giving, creating a "double negative on both sides of the equation."

Warhol War·hol   , Andy 1930?-1987.

American artist. A leader of the pop art movement, he produced paintings and silk-screen prints of commonplace images, such as soup cans and photographs of celebrities.

Noun 1.
 factor

MOCA's Warhol retrospective fell shy of some projections, but nevertheless added a significant boost to the year. Through mid-December Noun 1. mid-December - the middle part of December
period, period of time, time period - an amount of time; "a time period of 30 years"; "hastened the period of time of his recovery"; "Picasso's blue period"

Dec, December - the last (12th) month of the year
, MOCA attendance totaled 340,000, an 8 percent gain over the 315,000 posted in all of 2001.

The Warhol exhibit drew 195,000 visitors during its three-month summer run. An economic impact study conducted by the museum during the show found that 72 percent of the visitors were from California, two-thirds from L.A. County.

MOCA spokeswoman Katherine Katherine

“intolerably curst and shrewd and froward.” [Br. Lit.: The Taming of the Shrew]

See : Shrewishness
 Lee said that the Warhol show drew from local and "drive" markets, including San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  and Phoenix. She added that international travelers remained at lower levels than before Sept. 11, 2001.

Like other major venues, MOCA has pared its budget in anticipation of reduced outside funding. Its $13.5 million 2003 budget is down 18.7 percent from 2002. "MOCA has been prudent in this climate and has made reductions in every area of the museum in order tote responsive in the current environment," said Lee.

The big show

MOCA officials hope to continue the attendance growth by drawing from crowds attending the Walt Disney Concert Hall This article or section may contain original research or unverified claims.

Please help Wikipedia by adding references. See the for details.
This article has been tagged since September 2007.
, slated to open in October October: see month. .

With the success of the Warhol exhibition illustrating the lure lure

the skin-covered object which runs on a monorail on a Greyhound racing track and which the dogs are schooled to chase. The lure must be kept 30 to 40 ft ahead of the leading dog so that the field is stretched out.
 of well-known well-known
adj.
1. Widely known; familiar or famous: a well-known performer.

2. Fully known: well-known facts.
 talent, MOCA has scheduled a retrospective of the work of Disney Dis·ney   , Walter Elias Known as "Walt." 1901-1966.

American animator, showman, and film producer. Noted for his creation of the cartoon characters Mickey Mouse and Donald Duck, he produced the first animated film with sound,
 Concert Hall architect Frank Gehry Frank Owen Gehry, CC (born Ephraim Owen Goldberg, February 28, 1929) is a Pritzker Prize winning architect based in Los Angeles, California.

His buildings, including his private residence, have become tourist attractions.
, beginning in September.

While the Autry Autry is a town and commune in the Ardennes département, in France.  Museum of Western Heritage in Griffith Park was on pace to post the largest boost in year-over-year attendance for 2002, it was coming off a steep decline in 2001 and wound up being essentially flat from 2000.

"Attendance was in decline in every Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  attraction in 2001 due to 9/11, so the museum was just going along with everyone else," said Jay Aldrich Aldrich may refer to:

Places:
  • Aldrich, Missouri
  • Aldrich, Minnesota
  • Aldrich Township, Minnesota
  • Aldrich, New York, a small village in the Adirondacks consisting of six families
People:
, director of tourism and publications at the Autry.

Autry spokesman Xavier Sibaja attributed the increased 2002 attendance to two exhibitions: Jewish Life in the American West, which opened in June and runs to Jan. 20, and Art of the Charreria, which ran from May 5 to Sept. 29.

The Autry's $13.9 million budget for 2003 is unchanged from a year earlier and a three percent decline from 2001. Sibaja cited the decline to decreased sponsorship and a drop in attendance revenues. The endowment A transfer, generally as a gift, of money or property to an institution for a particular purpose. The bestowal of money as a permanent fund, the income of which is to be used for the benefit of a charity, college, or other institution. , from which the museum derives roughly half of its budget, has stayed constant, he said.

Faring least well in the survey was the Los Angeles County Museum of Art The Los Angeles County Museum of Art, also known as LACMA, is the official and world-renowned art museum of the County of Los Angeles, California, located on Wilshire Boulevard along Museum Row in the Miracle Mile vicinity of Los Angeles. .

While LACMA's 2001 attendance was 45 percent greater than the year earlier, it saw a 33 percent decrease in 2002. LACMA's budget also took a hit in 2002, losing $4.4 million, or 10.5 percent, from 2001. Spokeswoman Kerstin Schmidt cited the softening softening /sof·ten·ing/ (sof´en-ing) malacia.

softening

a change of consistency, with loss of firmness or hardness.
 economy for the cut, but noted that none of the museum s programs or exhibitions have been significantly impacted.

[GRAPH OMITTED]
The List

MUSEUMS

Ranked by 2001 annual attendance

Rank  Museum                   Attendance      Budget    Year End
      * address                  * 2001      (millions)
                                 * 2000        * 2003
                               * 2002 YTD      * 2002
                                               * 2001

   1  J. Paul Getty Museum    1,331,546 (1)    $41.6     June 30
      1200 Getty Center Dr.     1,387,899       $41
      Los Angeles 90049       1,315,878 (2)    $39.4

   2  Los Angeles County         764,696         38        WND
      Museum of Art              525,267        37.6
      5905 Wilshire Blvd.      511,141 (2)       42
      Los Angeles 90036

   3  Natural History            662,440        28.2     June 30
      Museum of Los Angeles      659,231         27
      County                   672,554 (3)      25.6
      900 Exposition Blvd.
      Los Angeles 90007

   4  Huntington Library,        530,157        24.5     June 30
      Art Collections and        534,162        22.2
      Botranical Grdns.        170,791 (3)      22.6
      1151 Oxford Road
      San Marino 91108

   5  Travel Town Museum         350,000        0.45     June 30
      5200 Zoo Drive             350,000        0.45
      Los Angeles 90027          350,000        0.45

   6  Museum of Contemporary     315,000        13.5     June 30
      Art                        300,000        16.6
      250 S. Grand Ave.          340,000        17.2
      Los Angeles 90012

   7  Autry Museum of            282,910        13.9     Dec. 31
      Western Heritage           316,628        13.9
      4700 Western Heritage      316,127        14.3
      Way
      Los Angeles 90027

   8  Norton Simon Museum of     200,380        WND        WND
      Art                        219,025        WND
      411 W. Colorado Blvd.      174,347        WND
      Pasadena 91105

   9  California African         200,000        2.2      June 30
      American Museum            250,000        3.2
      600 State Drive,             NA (5)       3.1
      Exposition Park
      Los Angeles 90037

  10  Petersen Automotive        158,000        4.2      Sept. 30
      Museum                     175,000         4
      6060 Wilshire Blvd.        149,000        3.7
      Los Angeles 90036

Rank  Museum                      Funding      Membership
      * address                  * earned       * number
                              * contributions    * fee
                                  * other


   1  J. Paul Getty Museum          17%            NA
      1200 Getty Center Dr.         0%             NA
      Los Angeles 90049             83%

   2  Los Angeles County            10           65,000
      Museum of Art                 16            $65
      5905 Wilshire Blvd.           74
      Los Angeles 90036

   3  Natural History               51           19,000
      Museum of Los Angeles         11             50
      County                       38.3
      900 Exposition Blvd.
      Los Angeles 90007

   4  Huntington Library,           23           22,700
      Art Collections and           39             75
      Botranical Grdns.             38
      1151 Oxford Road
      San Marino 91108

   5  Travel Town Museum            10             NA
      5200 Zoo Drive                 2             NA
      Los Angeles 90027             88

   6  Museum of Contemporary        20           19,500
      Art                           80             60
      250 S. Grand Ave.             NA
      Los Angeles 90012

   7  Autry Museum of              31.2          5,500
      Western Heritage             21.7            55
      4700 Western Heritage        47.1
      Way
      Los Angeles 90027

   8  Norton Simon Museum of        WND          2,240
      Art                           WND            50
      411 W. Colorado Blvd.         WND
      Pasadena 91105

   9  California African             2            500
      American Museum                3             35
      600 State Drive,              WND
      Exposition Park
      Los Angeles 90037

  10  Petersen Automotive           75           2,000
      Museum                        25             55
      6060 Wilshire Blvd.           NA
      Los Angeles 90036

Rank  Museum                       Type
      * address




   1  J. Paul Getty Museum         art
      1200 Getty Center Dr.
      Los Angeles 90049

   2  Los Angeles County       encyclopedic
      Museum of Art                art
      5905 Wilshire Blvd.
      Los Angeles 90036

   3  Natural History           nature and
      Museum of Los Angeles      culture
      County
      900 Exposition Blvd.
      Los Angeles 90007

   4  Huntington Library,     art, botanical
      Art Collections and        gardens
      Botranical Grdns.
      1151 Oxford Road
      San Marino 91108

   5  Travel Town Museum         railroad
      5200 Zoo Drive             heritage
      Los Angeles 90027

   6  Museum of Contemporary   contemporary
      Art                          art
      250 S. Grand Ave.
      Los Angeles 90012

   7  Autry Museum of         history of the
      Western Heritage           American
      4700 Western Heritage        West
      Way
      Los Angeles 90027

   8  Norton Simon Museum of     fine art
      Art
      411 W. Colorado Blvd.
      Pasadena 91105

   9  California African         African-
      American Museum            American
      600 State Drive,         history, art
      Exposition Park
      Los Angeles 90037

  10  Petersen Automotive       automotive
      Museum                     history
      6060 Wilshire Blvd.
      Los Angeles 90036

Rank  Museum                               Collections
      * address




   1  J. Paul Getty Museum    Orazio Gentileschi in Genoa: Paintings
      1200 Getty Center Dr.   for the Plazzo Sauli; About Life: The
      Los Angeles 90049           Photographs of Dorothea Lange

   2  Los Angeles County          George Washington: A National
      Museum of Art              Treasure; Miracles and Mischief;
      5905 Wilshire Blvd.        Noh and Kyogen Theater in Japan
      Los Angeles 90036

   3  Natural History             Chocolate; Machu Pichu; Native
      Museum of Los Angeles         Grandeur; Grandes Maestros
      County
      900 Exposition Blvd.
      Los Angeles 90007

   4  Huntington Library,         Gloriana! The Golden Legend of
      Art Collections and      Elizabeth I; Mr. Huntington's Ranch
      Botranical Grdns.                     1903-2003
      1151 Oxford Road
      San Marino 91108

   5  Travel Town Museum            Scratch an American, Find
      5200 Zoo Drive                       a Railroader
      Los Angeles 90027

   6  Museum of Contemporary    Sam Durant; Retrofuturism: The Car
      Art                        Design of J Mays; Erratum Errata
      250 S. Grand Ave.
      Los Angeles 90012

   7  Autry Museum of           Jewish Life in the American West:
      Western Heritage           Generation to Generation; Ocean
      4700 Western Heritage      View: The Depiction of So. Cal.
      Way                               Coastal Lifestyle
      Los Angeles 90027

   8  Norton Simon Museum of       My Four Kings: Galka Scheyer
      Art                               and the Blue Four
      411 W. Colorado Blvd.
      Pasadena 91105

   9  California African       Urban Aesthetics: California Artists
      American Museum         2003; Grafton Tyler Brown: Visualizing
      600 State Drive,         California and the Pacific Northwest
      Exposition Park
      Los Angeles 90037

  10  Petersen Automotive     Million Dollar Cars: The World's Most
      Museum                    Valuable Automobiles; Kustoms With
      6060 Wilshire Blvd.           A "K"; Hollywood Star Cars
      Los Angeles 90036

Rank  Museum                       Profile        Director
      * address               * year established  * phone
                                 * employees
                               * total sq. ft.


   1  J. Paul Getty Museum           1953         Deborah Gribbon
      1200 Getty Center Dr.          345          (310) 440-7300
      Los Angeles 90049            396,000

   2  Los Angeles County             1961         Andrea L. Rich
      Museum of Art                  333          (323) 857-6000
      5905 Wilshire Blvd.          709,484
      Los Angeles 90036

   3  Natural History                1913         Jane G. Pisano
      Museum of Los Angeles          350          (213) 763-3466
      County                       150,000
      900 Exposition Blvd.
      Los Angeles 90007

   4  Huntington Library,            1919         Steven S. Koblik
      Art Collections and            358          (626) 405-2100
      Botranical Grdns.            366,000
      1151 Oxford Road
      San Marino 91108

   5  Travel Town Museum             1952         Linda J. Barth
      5200 Zoo Drive                  18          (323) 662-5874
      Los Angeles 90027            304,820

   6  Museum of Contemporary         1981         Jeremy Strick
      Art                            100          (213) 626-6222
      250 S. Grand Ave.            201,000
      Los Angeles 90012

   7  Autry Museum of                1988         John L. Gray
      Western Heritage               124          (323) 667-2000
      4700 Western Heritage        148,000
      Way
      Los Angeles 90027

   8  Norton Simon Museum of         1924         Sara Campbell (4)
      Art                            149          (626) 449-6840
      411 W. Colorado Blvd.         80,670
      Pasadena 91105

   9  California African             1981         David Crippens
      American Museum                 16          (213) 744-7432
      600 State Drive,              35,000
      Exposition Park
      Los Angeles 90037

  10  Petersen Automotive            1994         Richard G. Messer
      Museum                          30          (323) 930-2277
      6060 Wilshire Blvd.          300,000
      Los Angeles 90036

(1)Attendance figures for J. Paul Getty Center.

(2)Projected 2002 year end figures.

(3)Fiscal attendance figures.

(4)Senior Curator.

(5)Closed for renovations.

To the best of our knowledge, this information is accurate as of press
time. While every effort is made to ensure the accuracy and thoroughness
of the list, omissions and typographical errors sometimes occur. Please
send corrections or additions on company letterhead to the Research
Department, Los Angeles Business Journal, 5700 Wilshire Blvd., Suite
170, Los Angeles 90036. [C]2003 Los Angeles Business Journal. This list
may not be reprinted in whole or in part without prior written
permission from the editor. Reprints are available from Wright's
Reprints, (800) 494-9051.

Note: The information on this list was provided, by representatives of
the museums themselves.
COPYRIGHT 2003 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Los Angeles, California
Comment:Attendance flat at regional museums as big shows help avert steep decline. (Up Front).(Los Angeles, California)
Author:Taylor, Nicole
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Jan 6, 2003
Words:2160
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