Attendance At Wireless Data University Indicates Interest in Wireless Technology Holds Strong, Despite Lagging Economy: Wireless Expert Andrew Seybold.

Business Editors & High-Tech Writers

LOS GATOS, Calif.--(BUSINESS WIRE)--Sept. 28, 2001

Attendance at Outlook 4Mobility's recent Wireless Data University neared the 300 mark, suggesting that corporate interest in wireless data as a strategic element of the information system continues unabated, President Andrew M. Seybold said today.

Wireless Data University is a day-long tutorial on wireless communications -- voice and data -- held twice annually in conjunction with major events of the Cellular Telecommunications Industry Association (CTIA). Each session reviews the basics of wireless as well as the industry's most important emerging technological and marketing opportunities. The most recent session took place September 10 in San Diego, prior to CTIA's Wireless IT Conference.

Faculty consists of Seybold, president of Andrew Seybold's Outlook 4Mobility and editor-in-chief of Forbes/Andrew Seybold's Wireless Outlook and associated enterprises; Barney Dewey, partner in Andrew Seybold Group LLC and a contributing editor to Forbes/Andrew Seybold's Wireless Outlook; and Alan A. Reiter, president of Wireless Internet and Mobile Computing and an industry consultant.

"We were impressed that attendance continues at a high level despite a lagging economy, reflecting what we believe is a broad business community intent to take advantage of the opportunities inherent to wireless technology," Seybold said. "We are not indiscriminate advocates and we present the facts with no holds barred. Our tutorial participants leave with a thorough grounding in what is, what isn't, what's coming and what they can do about it.

"We further believe that the disastrous events of September 11 can only heighten the importance of wireless in the communications mix, since communications are fundamental not only to convenience and efficiency in business but also to safety and security for us all."

Wireless Data University is comprised of two distinct segments, with three morning tracks and afternoon panel discussions.

Morning tracks consisted of "The Basics of Wireless Data Communications," presented by Seybold; "Stop Cutting Your Own Throat: How to Really Make Money in Wireless Data," presented by Alan Reiter; and "Wireless Networks, Applications and Services," presented by Barney Dewey.

Afternoon panels included "Wireless IT Solutions in a Large Enterprise," moderated by Seybold; "Wireless Entertainment: Even More of a Sure-Fire Moneymaker," moderated by Reiter; and "Wireless Stimulants: BREW and Wireless Java," moderated by Dewey and Reiter.

ABOUT ANDREW SEYBOLD

Andrew Seybold has spent more than two decades analyzing, editorializing and consulting in the computing and communications industries. Author of several books that explore the technologies, he is president of Andrew Seybold's Outlook, Inc. a publishing and conferences firm devoted to mobile data communications, as well as the senior partner in Andrew Seybold Group, LLC. He is also editor-in-chief of Forbes/Andrew Seybold's Wireless Outlook, a monthly investment advisory newsletter published jointly by Forbes and Andrew Seybold's Outlook. Andrew is founder and permanent board member of the Portable Computer and Communication Association.

ABOUT ALAN REITER

Alan Reiter has been forecasting changes in the mobile communication and wireless computing industries for more than 20 years. He is president of Wireless Internet & Mobile Computing, a consulting practice that also includes a weekly e-mail newsletter, weekly e-mail updates, and corporate tutorials and conferences. Previously, Reiter established the first wireless computing newsletter, the first wireless computing conference, the first cellular conference and helped to create the first cellular industry magazine.

ABOUT BARNEY DEWEY

Barney Dewey is a partner/consultant in the Andrew Seybold Group, LLC and a contributing editor to Forbes/Andrew Seybold's Wireless Outlook. His technology marketing experience includes a senior position in Apple Computer's new business development group, where he devised product strategy and planning for new computing and communications products. Dewey also spent 10 years at Motorola, where he designed and implemented large-scale wireless communications systems.

ABOUT WDU 

Founded in 1993 as an independent event, WDU has since 1996 been held in conjunction with CTIA events and is now included as part of the official CTIA conference schedule. WDU also presents programs independently of CTIA. For further information on Wireless Data University and related publishing activities and conference events, contact Rosalee Millet at Andrew Seybold's Outlook, 980-A University Avenue, Los Gatos CA 95032; tel [phone]; email, [e-mail]; or visit the Web site: www.wirelessu.com.