Attend a trade show in your bathrobe.

Dealers, you're invited to another trade show!

Now, that's welcome news, right? Travel expenses, overly expensive hotels, rushed meals, too many booths to visit in too little time, being away from your store for three, four, five days. Yes, just what you needed.

[ILLUSTRATION OMITTED]

But what if you could attend a trade show without leaving your store, visit manufacturers' booths when you wish, yet still enjoy the benefits of a traditional trade show, including getting "smoking deals"?

Well, you can if you attend one of RSR Group's Virtual Trade Shows.

"RSR pioneered the concept of an E-Show. whereby a retailer doesn't have to leave their store and can sit at home in his or her bathrobe and fuzzy slippers and attend our show via the Internet. The concept is really gaining traction." said Bob Steger. RSR Group president and CEO.

During an E-Show, dealers can visit manufacturers' "virtual booths." view new items, gel special deals on popular products, take advantage of exclusive giveaways and place orders 24 hours a day from anywhere they have access to the Internet.

Jarrod Von Brocklin. RSR's national sales manager, said the company has worked hard to give the Virtual Trade Show the feel of a traditional industry trade event.

"There are graphics that show different booths, giving the retailer the experience of going to an event and walking into a vendor or manufacturer's booth, where you can see new products, specials and different programs." Von Brocklin said.

At RSR's most recent E-Show, held last month, there were more than 35 vendors "'exhibiting." Christina Fisher, RSR's vice president of marketing, says the company designs the shows lo ensure each booth is separate and distinct so "attendees" have the sense of entering each one.

"This way, dealers are able to easily select from multiple vendors." Fisher said, emphasizing how this has contributed to the show's success. "Since we first started these online shows, we have seen considerable growth and each one is more successful than the last."

Fisher also said dealers can expect quick fulfillment of orders placed at E-Shows.

"Our team works hard to ensure we have the merchandise available for immediate shipment during the show, and dealers receive their special purchases within a day or two of placing their orders," Fisher said.