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Atrua Captures Fingerprint Phone Momentum.


Announcements of Fingerprint fingerprint, an impression of the underside of the end of a finger or thumb, used for identification because the arrangement of ridges in any fingerprint is thought to be unique and permanent with each person (no two persons having the same prints have ever been  Phones Accelerate as Mobile Phone Makers Adopt Atrua's Made-for-Mobile Fingerprint Touch Control Solution

CAMPBELL, Calif. -- 2007 has seen a significant increase in the pace of announcements of new mobile phone models that incorporate fingerprint recognition Fingerprint recognition or fingerprint authentication refers to the automated method of verifying a match between two human fingerprints. Fingerprints are one of many forms of biometrics used to identify an individual and verify their identity.  capability, with over 80% of these new phones utilizing Atrua's made-for-mobile fingerprint solution. Already, in the first half of 2007, twelve new fingerprint phone models have been revealed - ten of which use Atrua's fingerprint touch control.

Cell phone makers are incorporating Atrua's fingerprint capability to bring improved usability, privacy, and security features to smart phones and feature phones. Atrua's latest fingerprint solution, the ATW ATW Around The World
ATW All The Way (82nd Airborne Division motto)
ATW All Terrain Wagon
ATW Against the Wall
ATW Arriva Trains Wales (UK train operator)
ATW All the Web
310, is ideally suited for the unique requirements of mobile phones. It consumes 16 to 33 times less battery power and is over 40% smaller than the latest products from Authentec, UPEK UPEK User Password Encryption Key , and other fingerprint sensor vendors. Mobile network operators are also backing Atrua's solution because of its open-standards based approach that integrates well with the phone's security architecture.

In recent years, a small number of new mobile handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset.  models with fingerprint capability have been introduced and some existing fingerprint phone models have been refreshed re·fresh  
v. re·freshed, re·fresh·ing, re·fresh·es

v.tr.
1. To revive with or as if with rest, food, or drink; give new vigor or spirit to.

2.
. However, the 12 new phone models unveiled to date in 2007 - coming from companies such as Toshiba, CECT CECT Contrast Enhanced Computed Tomography
CECT Chemical Engineering and Chemical Technology
, Kyocera, and Sagem/Porsche Design - represent a significant increase in new fingerprint phone announcements when compared to the two new models introduced for all of 2006.

Demand for fingerprint phones is being driven by users' growing familiarity with the benefits of fingerprint technology found now on many PCs combined with users' need to protect valuable and private information often stored on smart phones. In addition, new mobile commerce and banking applications coming to market are driving demand for more secure and convenient authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC.

(2) Verifying the identity of a user logging into a network.
 solutions. Fueled by this increased demand, the market for fingerprint phones is now taking off.

About Atrua Technologies, Inc.

Atrua Technologies, Inc. is the industry's leading provider of Intelligent Touch Controls[TM], a new class of user input device that improves ease of use and convenience for advanced applications and services on today's mobile phones, handheld games and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company offers a family of fingerprint touch control solutions as well as a family of analog touch controls. The fingerprint touch control solutions utilize Atrua's fingerprint sensor and intelligent NeuralMatcher[TM] software technology to authenticate (1) To verify (guarantee) the identity of a person or company. To ensure that the individual or organization is really who it says it is. See authentication and digital certificate.

(2) To verify (guarantee) that data has not been altered.
 users and convert finger movements into user commands. With a broad set of device offerings including TouchDiscs[TM], joysticks, and multi-directional keys, Atrua's analog touch control solutions provide a range of options that designers can match to each application's unique objectives. All of Atrua's products are designed for the demanding requirements of mobile phone applications. The company's backers include BlueRun Ventures (formerly known as Nokia Venture Partners), Ericsson Venture Partners, and Hua Hong Group. For more information please visit www.atrua.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 26, 2007
Words:476
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