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Atrica Expands Asia Pacific Presence to Meet Significant Growth of Global Metro Networking Market; Optical Ethernet Leader Continues Sales Force Expansion, Adds Offices in Japan & Korea.


Business Editors & High-Tech Writers

SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif.--(BUSINESS WIRE)--April 15, 2002

Atrica Inc., a leading provider of Optical Ethernet equipment for the $15 billion Metro networking market, today announced that it has further expanded its presence in the Asia Pacific region by opening new sales and support offices in Tokyo, Japan and Seoul, Korea. The new locations will help Atrica meet increasing demand for the company's Optical Ethernet solutions in the burgeoning Asia Pacific Metro networking market and will allow the company to continue building relationships with the key carriers in these markets.

In conjunction with the opening of the Tokyo office, Atrica also announced the appointment of industry veteran Yoshinobu Hoshida to Managing Director and President of Atrica Japan, K.K. Mr. Hoshida was formerly Representative Director and President of Secure Computing For the general concept, see .

Secure Computing Corporation, or SCC, is a public company (NASDAQ: SCUR) that develops and sells computer security products, such as:
  • Firewalls including Sidewinder, SnapGear and CyberGuard TSP
 Japan, K.K., a subsidiary of San Jose-based Secure Computing Corporation, a leading provider of security software. Mr. Hoshida has also previously held management positions with IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  Japan and General Electric Japan.

The establishment of the Japan and Korea offices continues the recent expansion of Atrica's global sales force, which began in December 2001 with the opening of new offices in the U.K, Germany and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . At that time, Atrica appointed Charlie Lynam to Vice President of Sales for EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets.  and Tony Wise to Vice President of Sales for Asia Pacific. In addition, Atrica appointed Brian Nugent to the position of Senior Vice President of Worldwide Sales and Service, last month.

"The Asia Pacific region represents one of the largest growth opportunities in the global Metro networking market," said Vivek Ragavan, Atrica's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "To take advantage of significant opportunities like these worldwide, Atrica will continue to establish local offices, headed by experienced managers, to provide our customers with the level of service and support required to meet their needs."

About Atrica

Atrica's mission is to deliver the most cost-effective, high-performance Optical Ethernet platforms to forward-thinking service providers who are building next-generation Metro networks today. Atrica is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 based in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California. , with R&D facilities in Israel and business development and sales offices throughout Europe and Asia Pacific. The company has received a total of $117 million in funding to date, including seed funding from 3Com Corporation, first round financing from prominent Silicon Valley venture funds Accel Partners and Benchmark Capital, second round financing from five leading global service providers and a third round led by St. Paul Venture Capital. For more information, visit Atrica on the Web at www.atrica.com.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 15, 2002
Words:424
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