Atrenta Expands European Operations.Industry Veterans Appointed to Lead Expansion in Europe SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. -- Atrenta, the leading provider of broad-based design analysis solutions based on industry-standard SpyGlass[TM] technology, announced that it has appointed EDA (1) (Electronic Design Automation) Using the computer to design, lay out, verify and simulate the performance of electronic circuits on a chip or printed circuit board. industry veterans, Dieter Rudolf and Martin McIntyre to help expand the company's Central and Northern European business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets . Atrenta already has a substantial presence in Europe, with sales and support offices in France and over 30 European customers. Mr. Rudolf and Mr. McIntyre will focus on expanding Atrenta's business opportunities and support across Europe with additional offices in Germany and United Kingdom. "We are excited to have Dieter Rudolf and Martin McIntyre on board," said Dr. Ajoy Bose, Atrenta's chairman, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "With industry-leading customers such as ST Microelectronics, Infineon, NXP NXP Next Experience (formerly Philips Semiconductors) , Siemens and others, Atrenta already has a significant European footprint. We're committed to further developing Europe as a strategic market for our Early Design Closure solutions. Dieter's and Martin's expertise will greatly enhance our expansion efforts." Dieter Rudolf has more than 25 years' of technology sales expertise in Central Europe. He comes to Atrenta from Synopsys Deutschland GmbH, where he served as senior account manager, responsible for sales and growth of verification (functional/mixed signal/system) and IP products. Prior to that, he was the area director for Central Europe with Verisity Design GmbH, where he played a key role in setting up and developing the GmbH organization. Mr. Rudolf has also held sales and account management positions at Viewlogic Systems, Actel, Intel, LSI LSI: see integrated circuit. (Large Scale Integration) Between 3,000 and 100,000 transistors on a chip. See SSI, MSI, VLSI and ULSI. Logic and Motorola. He holds a degree in electrical engineering from the University of Applied Sciences in Munich, Germany. "I'm delighted to have this unique opportunity to work with Atrenta," said Mr. Rudolf. "Atrenta's solution offers the first real opportunity for customers to achieve Design Closure at RTL (Register Transfer Level) A high-level hardware description language (HDL) for defining digital circuits. The circuits are described as a collection of registers, Boolean equations, control logic such as "if-then-else" statements as well as complex event sequences; . Atrenta's customers have substantial operations across Europe, and I look forward to helping the company break new ground." Martin McIntyre comes to Atrenta with extensive experience in electronic component and EDA sales. He played a key role in setting up Novas Software in Europe, managing key accounts and building the Europe and Israel teams. Before that, he held positions with Avant! and Texas Instruments. He later moved to Toshiba Electronics Europe, where he managed Scandinavian key accounts and served as divisional general manager. Martin holds a degree in electrical and electronic engineering from University of Bradford The University of Bradford is a university in Bradford, West Yorkshire in the United Kingdom. History The university has its origins in the Bradford Schools of Weaving, Design and Building which in 1882 became the Bradford Technical College. (England). "Atrenta's pedigree in RTL optimization remains unrivalled," said Mr. McIntyre. "I'm delighted to work with such an innovative, market-leading organization." About Atrenta Atrenta is the leading provider of early design closure solutions to radically improve design efficiency throughout the IC design flow. Customers benefit from Atrenta tools & methodologies to optimize their designs early in RTL phase for linting, Clock Domain Crossings (CDC See Control Data, century date change and Back Orifice. CDC - Control Data Corporation ), Power estimation and reduction, Design for Test (DFT DFT - discrete Fourier transform ), Constraints generation and validation including timing exceptions, and RTL prototyping. Atrenta optimized RTL delivers up to 30% efficiency gains in Chip integration, Implementation & Verification phases. Atrenta has over 120 customers, including the world's top 10 semiconductor companies. For more information, visit www.atrenta.com. Think Early Design Closure! Think Atrenta! This press release contains forward-looking statements. Atrenta disclaims any obligation and does not undertake to update or revise the forward-looking statements in this press release. |
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