Atrenta Adds Distributors in Europe; Expands European Sales Network to Service Demand.Business Editors SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--April 28, 2003 Atrenta(R) Inc., the Predictive Analysis Company, is actively expanding its worldwide distribution network by adding distributors in Europe to sell and support Atrenta's award-winning suite of SpyGlass(R) predictive analysis products. The new distribution relationships will augment Atrenta's existing direct sales force in the United Kingdom and France to provide the essential support and resources necessary for the growing customer base in Europe, which already includes more than a dozen of the leading semiconductor and IP companies. TRIAS Mikroelektronik GmbH has been selected to serve Germany, Austria and Switzerland, and First EDA (1) (Electronic Design Automation) Using the computer to design, lay out, verify and simulate the performance of electronic circuits on a chip or printed circuit board. Ltd. to serve the United Kingdom and Ireland. Atrenta already maintains distributors in India, Israel, Japan, Korea, Singapore and Taiwan, and will continue to expand to other strategic regions of Europe Europe is often divided into regions due to geographical, cultural or historical criteria. Some common divisions are as follows. Directional divisions Groupings by compass directions are the hardest to define in Europe, since (among other issues) the pure geographical criteria to broaden market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" . "By adding distribution partners in key regions of Europe, Atrenta will be able to successfully and swiftly respond to the increasing demand for the SpyGlass suite of products," said Bruno Geldreich, European sales director for Atrenta. "We are already working with many of the major semiconductor companies in Europe as well as collaborating with some on developing new products, and this step ensures that the momentum continues full force. I am confident that TRIAS and First EDA staff possess the deep technical capabilities and the commitment to user satisfaction that our customers expect." About TRIAS Mikroelektronik GmbH TRIAS offers a complete solution for ASIC/FPGA development -- from front-end EDA development tools, over IP Cores, and design services (ASIC/FPGA, hardware and software) up to the final silicon (ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. & ASSP (Application Specific Standard Part) An ASIC chip that is designed as a generic device for a particular market. Whereas an ASIC is typically used only by its creator, ASSPs are used by many different companies in the design of their products. See ASIC. ) and module/system level. The main focus is on applications running in Automotive, Communications/Multimedia, and Industrial arenas. In addition to sales and marketing, TRIAS uses technical support, consultation, training, and project management to provide a high level of customer satisfaction. For more information on TRIAS, please visit www.trias-mikro.de. About First EDA Ltd. First EDA specializes in solutions for device design, be that ASIC or FPGA (Field Programmable Gate Array) A type of gate array that is programmed in the field rather than in a semiconductor fab. Containing up to hundreds of thousands of gates, there are a variety of FPGA architectures on the market. , and as a distributor, represents focused EDA vendors with their innovative best-in-class products. The company's success stems from a combination of market knowledge and engineering expertise that has been garnered by its staff over many years. The support engineers are fully qualified with established hands-on experience in the field, both as design engineers in their own right, and subsequently, in support capacities for EDA and silicon offerings. For more information on First EDA, please visit www.firsteda.com. About Atrenta Atrenta's ground-breaking Predictive Analysis technology accelerates the design of SoCs, ASICs and FPGAs by analyzing downstream requirements upfront. Its award-winning SpyGlass family of predictive analysis products performs detailed structural analysis at design creation stage (Verilog and VHDL (VHSIC Hardware Description Language) A hardware description language (HDL) used to design electronic systems at the component, board and system level. VHDL allows models to be developed at a very high level of abstraction. RTL (Register Transfer Level) A high-level hardware description language (HDL) for defining digital circuits. The circuits are described as a collection of registers, Boolean equations, control logic such as "if-then-else" statements as well as complex event sequences; ) to detect complex design problems that are not easily detected with conventional verification methods. SpyGlass has been widely adopted by more than 50 of the world's leading electronics companies, including eight of the top ten semiconductor companies. Atrenta was chosen by Venture Reporter as one of the top 100 venture-backed companies for 2002. Atrenta employs over one hundred people worldwide and is headquartered in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. , with European offices in England and France, a research and development center in India, and sales and support distributors in Central Europe Central Europe is the region lying between the variously and vaguely defined areas of Eastern and Western Europe. In addition, Northern, Southern and Southeastern Europe may variously delimit or overlap into Central Europe. , India, Israel, Japan, Korea, Singapore, Taiwan, and United Kingdom. For more information, visit the Atrenta website at www.atrenta.com, email moreinfo@atrenta.com, or call 408/453-3333. Atrenta and SpyGlass are registered trademarks of Atrenta Inc. All other trademarks belong to their respective owners. |
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