Atomz Unveils Content Notification for Enterprise Web Sites; With Atomz Alert, Site Subscribers are Notified as Content of Interest is Added to a Web Site.

Business Editors/High-Tech Writers

AIIM 2003

SAN FRANCISCO--(BUSINESS WIRE)--April 7, 2003

Atomz, the leading provider of enterprise Web site management software delivered as an online service, today announced the launch of Atomz Alert, a Web-native solution that enables customers to offer email content alerts to their Web site visitors. The solution provides marketing, media and customer support organizations with an efficient and affordable way to leverage existing online content and deliver it in a timely, opt-in manner. Atomz Alert represents the fourth product in Atomz's growing suite of enterprise Web site management software, now used by more than 1400 companies worldwide.

"Atomz Alert draws site visitors back again and again as new content is added to their Web site," said Steve Kusmer, chief executive officer at Atomz. "It allows subscribers to customize exactly what information they want to receive and when, providing a personalized channel of content that's important to them. With Atomz Alert, companies can disseminate information rapidly, build brand loyalty, improve customer satisfaction and retention and drive traffic and incremental revenue through their Web sites."

Using Atomz Alert, site visitors simply register to be notified when new or updated Web site content about a specific product or topic is available. Subscribers may choose from HTML or text versions of the content, select whether they want to receive immediate alerts or periodic digests, and can modify their subscription information at any time. Site visitors can select whether they would like to receive a link to the content or the entire, relevant Web page.

According to Jupiter Research, the average consumer will receive 2,600 e-mail marketing messages annually by the year 2006, making it increasingly difficult for them to discern which ones offer legitimate value. In a report the firm published last Fall, entitled Relationship Marketing: Improving Campaign Revenues through Behavioral Marketing Tactics, analyst David Daniels concludes, "Relevant messages based on past purchases or visits have a greater likelihood to cut through the morass of mass mailings consumers receive every day."

With Atomz Alert, Web site managers have the ability to send hundreds of thousands of content alerts each day, each individually customized. A Web-based console, accessible via any browser, allows them to enable either automatic or editor-approved alerts, and to customize the amount and type of information to be included.

Atomz Alert can be used as a stand-alone product or as part of the larger suite of Atomz's products. When used in conjunction with Atomz Publish, customers realize even greater power and usability, and content editors can easily control which documents are tagged for email alerts. The award-winning technology underlying Atomz Search is employed to catalog the site's content and metadata, and then to rapidly provide customized content per subscriber.

As with Atomz's entire suite of software, Atomz Alert is 100% Web-based, so the only system requirement is a browser and Internet connection. Because it was designed exclusively for online delivery, deployment is quick, security is built-in and the total cost of ownership is significantly lower than offerings from packaged software vendors or custom-built applications.

Atomz Alert pricing begins at $25,000 for the first year, and $15,000 for subsequent years. It includes complete implementation for one Web site, including the configuration of a subscriber database and initial content subscriber interface. Training for Web site administrators and product users is also included.

About Atomz

Atomz provides enterprise Web site management software delivered as an online service. Its suite of Web-native applications provides customers significant advantages over traditional, server-based software in reliability, support, ease-of-use, scalability, rapid product innovation and predictable cost structures. The company's unparalleled technical excellence and dedication to customer satisfaction have led products from Atomz to be adopted by thousands of leading Web sites. Select customers include: AOL Time-Warner, CBS, Palm, Gannett Corporation, Olympus, Varian Medical Systems, Maxtor, New Line Cinema and Sharp Electronics. Products from Atomz have won numerous industry awards, including ASPnews' List of Top 20 Providers, eContent 100, Internet World's "Best of Show" and Transform Magazine's Value Leader Award. For more information about Atomz's products visit the company's Web site at http://www.atomz.com/.