Atomz Proves Content Management Is Quick to Deploy and Powerful.

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--May 7, 2001

Business 2.0 Online is Up and Running with

Atomz Publish in Just Over a Month, ASP Model Enables

Atomz to Provide New Functionality Almost Instantly

Move over server-based content management because Atomz, a leading developer of hosted applications for building better Web sites, today announced that Business 2.0 Online (business2.com) is now running with the Atomz Publish content management system. Business 2.0 implemented Atomz Publish in just over a month. Unlike server-based content management systems that can take many months to deploy, the hosted Atomz Publish system is quick to implement. As part of the announcement, Atomz also unveiled a powerful new set of Atomz Publish features.

The new Atomz Publish features include content cross-posting for use across multiple channels, a drop-down and multi-select list editor interface, new administration controls, scheduled publishing, large capacity enhancements, powerful deployment to multiple Web servers, and more. Atomz is able to rapidly deliver additional functionality to Business 2.0 using the powerful Atomz ASP technology.

"After reviewing many of the options for server- or software-based content management systems, we're pleased to have selected Atomz's content management solution," explains Brian Sullivan, director of product development at Business 2.0 Online. "We moved to a more robust system in a month's time, on schedule and with new features added seamlessly. Our successful system upgrade pays tribute to Atomz's hosting architecture as well as its solid customer service."

Atomz Publish, unveiled in January 2001, makes Web content easier to create, manage and update. Business users, who typically wait to get content pushed to the Web site, can now be given control over tasks like publishing breaking news, updating a job listing, or changing content on any page of the site without knowledge of HTML. As a hosted service, Atomz Publish also enables companies to lower IT spending while improving the companies' abilities to deliver business analysis and timely news. For example, Business 2.0 uses the service to allow the editorial staff at Business 2.0 to easily update the Web site, keeping content current.

The new Atomz Publish features include:

-- Content Cross-Posting: Enables any content to be repurposed across a Web
site, allowing content to be displayed within multiple templates and in a
variety of formats. Updates to the cross-posted content can be made once and
then these modifications are pushed to all instances of the content on the
site. Content is created once and reused across multiple channels.

-- Multi-Page Files and Articles: Allows Editors to specify how content should
be split among multiple pages, improving readability and increasing page views.


-- Drop Down Lists: Gives Administrators the ability to create templates that
contain lists, for example, a list of authors, products or names, and then
gives Editors the ability to select from a drop down list, rather than having
to type in the content. This makes it easier for Editors to add new content and
prevents mistakes when entering content.

-- Publish-if-Empty, Publish-if-Not-Empty Tags: Enables Administrators to set
certain fields in the browser interface so that if no content is populated,
they will disappear from the published page. This eliminates white space and
other formatting errors from occurring.

-- Scheduled Publishing and Approvals: Allows for a scheduled publish of
content or queuing of files for future publishing. This allows editors to do
pre-work in the system with the content published at a future time.

-- Enhanced Rich Text Control: Provides for the introduction of additional
buttons on the Rich Text Editor (Internet Explorer/Windows only) for more
advanced style-sheet and text control.

-- Deployment: Allows the copying of a newly published site or parts of a site
to a set of servers to help customers with Web-server load balance.

"We are pleased to deliver these powerful new features to Business 2.0 Online and other Atomz Publish customers," said Mike Thompson, chief technical officer at Atomz Corporation. "Enhanced features like content cross-posting and deployment give Web professionals and content creators more control and flexibility over their Web sites. Combined with our other powerful features, it makes content management powerful and easy."

Business 2.0 Online is also a customer of Atomz Search, the leading hosted site search engine. Atomz Publish integrates with Atomz Search, enabling customers such as Business 2.0 to automatically update their Web site search index with the latest Web site content.

About Business 2.0

Business 2.0 is an award winning, multi-platform brand that encompasses print, online (business2.com), and conferences. Based on the belief that new information technologies like the Internet are changing the rules of business, the brand's content speaks to "Transformers"--people with the power, influence, and insight to reinvent their companies for today's economy. Through in-depth, analytical reporting, Business 2.0 provides the ideas and information that these business leaders need to succeed in business today.

The bi-weekly magazine has received some of the most prestigious industry awards since its debut two and a half years ago, and has been recognized as a clear category leader by numerous trade publications. So far this year, Business 2.0 has won Best Business & Finance Publication and Best Overall Design/Consumer from the Western Publications Association at the 2001 Maggie Awards. Awards received in 2000 include Best Business and Finance Publication from the Western Publications Association at the 2000 Maggie Awards, Best Business and Finance Publication from Folio: at the 2000 Editorial Excellence Awards, Best Overall General Interest Publication from the Computer Press Association, and a 2000 National Magazine Awards finalist from the American Society of Magazine Editors in the category of General Excellence. Additionally, Editor in Chief James Daly was recently named #7 on the list of the 30 most influential journalists of 2000 on Marketing Computers' Annual Media Report, and Business 2.0 ranked #10 on its Hottest Tech Media list.

About Atomz

Atomz is the leading provider of hosted Web site applications helping Web designers, developers and IT organizations build better Web sites. Unparalleled technical excellence and dedication to customer satisfaction have made Atomz a favorite among Web professionals. Atomz services are used by over 40,000 leading Web sites including such sites as Africana.com (an AOL Time-Warner site), Business 2.0, Hewlett-Packard's Developer Network, LifeScan (a Johnson & Johnson company), Lycos' Webmonkey, O'Reilly & Associates, Macromedia, The National Restaurant Association, and The Bank of Canada. The company offers two services: Atomz Search, the leading hosted site search engine, and Atomz Publish, a powerful-hosted content management system for professional and corporate Web sites. Atomz investors include New Enterprise Associates, Sofinnova Ventures, Sofinnova Partners, and other private investors. Atomz is listed as one of the top 175 most visited sites in the world, according to Media Metrix, a leading Internet and digital media audience measurement company. (SOURCE: Media Metrix Inc., Top 500 Report, March 2001). For more information call Atomz at [phone] or visit the company's Web site at http://www.atomz.com.

Atomz is a trademark of Avivo Corporation.