Atomic Vision Develops Icon & Codie Award-Winning Web Site for Purple Moon.SAN FRANCISCO--(BUSINESS WIRE)--April 6, 1998-- Leading Girls Entertainment Company and Innovative San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden Web Developer Receive Two Prestigious Industry Awards for www.purple-moon.com Last Thursday evening, Atomic Vision (www.atomicvision.com) won the "Best World Wide Web Site" gold ICON Award as the developers for the Purple Moon Purple Moon was a software company based in Mountain View, California, targeted at young girls between the ages of 8 and 14. They debuted their first two games—Rockett's New School and Secret Paths in the Forest—in 1997. web site (www.purple-moon.com). And, on March 23, the Purple Moon web site received a coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. Codie Award from the Software Publishers Association (SPA) for "Best Debut of a World Wide Web Site." The Marketing Computers (MC) Annual ICON Awards recognize creative excellence in technology marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . MC is an Adweek publication focusing on technology marketing intelligence. Arguably ar·gu·a·ble adj. 1. Open to argument: an arguable question, still unresolved. 2. That can be argued plausibly; defensible in argument: three arguable points of law. the most highly regarded consumer and industry awards program, the SPA's 13th Annual Codie Awards honors achievements of software publishers for outstanding creativity and innovation. A complete list of 1998 ICON and Codie Award winners can be accessed at (www.marketingcomputers.com) and (www.spa.org). "Building 'community' may be the latest online catch-phrase, but once in a while it really does Warren Trotter, better known as Really Doe, is an American rapper from Chicago, Illinois. He is affiliated with Kanye West and his G.O.O.D. Music family and label. Discography Songs
"It raises the bar for girls' sites on the web," says Matthew Butterick, Atomic Vision President and Creative Director. In just seven months since the site's September 1997 launch, the Purple Moon web site has generated astounding a·stound tr.v. a·stound·ed, a·stound·ing, a·stounds To astonish and bewilder. See Synonyms at surprise. [From Middle English astoned, past participle of astonen, traffic levels that already ranks it among the leading kids' sites. Highlights of the statistics include: more than 5 million pages served per month, nearly 1 million visitors, more than 60,000 registered girl users, registered users visit the site on average 1.5 times a day, view 50 pages and spend nearly 30 minutes on the site per visit, and registered users have sent nearly 2.5 million "virtual postcards" on the site. "Atomic Vision and Purple Moon's creative thinking, shared goals and deep understanding of girls enabled us to extend Purple Moon's friendship adventures online," says Nancy Deyo, Purple Moon President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Purple Moon, a new girls' entertainment company creating CD-ROM's, a web site and merchandise for girls 8-12, hired Atomic Vision (www.atomicvision.com) to create an online community based around the principles of interaction and community. The Purple Moon web site (www.purple-moon.com) is an online community where girls can meet friends with similar interests and send "virtual postcards" to other registered users. Characters from Purple Moon's Rockett(TM) and Secret Paths(TM) series of CD-ROM's lead the girls through "true-to-life" adventures on the web. Girls can also go on a virtual scavenger hunt scavenger hunt n. A game in which individuals or teams try to locate and bring back miscellaneous items on a list. to search for collectable objects that they can then trade via "virtual postcards" with other girls within the site. A review of the Purple Moon web site in Media Central Digest stated "Frankly, there are more good ideas in use here than we can easily review in this format, and we think any 'community builder' should give the site some serious attention." Founded in 1994, Atomic Vision (www.atomicvision.com) has developed web sites for some of the biggest names on the internet. Working with web pioneers like Excite, CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , and Netscape, Atomic Vision is recognized in the industry for building innovative, successful web sites. Atomic Vision believes that companies need to think of their web sites as a product. Like any product, a web site must provide value to its users, and produce a measurable bottom-line benefit. Atomic Vision focuses on working with companies who are building businesses, products, and services on the web. Purple Moon is a girls' entertainment company dedicated to delivering relevant, engaging experiences that will delight and inspire girls ages 8 to 12. Applying its findings from more than four years of in-depth research into girls' lives, interests and play patterns, Purple Moon created an entirely new form of entertainment -- friendship adventures for girls(TM) -- which gets to the heart of what girls love most relationships, friendships, exploration, richly developed characters and relevant story lines. Purple Moon's current products include CD-ROMs -- Rockett's New School Rockett's New School is a visual novel of sorts that was developed and published by Purple Moon and released in 1997. It is the first game in the Rockett series by release order, which is set approximately one year after the Secret Paths (TM), Rockett's Tricky Decision(TM), and Secret Paths in the Forest Secret Paths in the Forest is a puzzle game that was developed and published by Purple Moon and released in 1997. It is the first game in the Secret Paths series by release order, which is set approximately one year before the Rockett (TM), a free, activity-filled online community for girls (www.purple-moon.com), and related merchandise. Based in Mountain View, CA, Purple Moon spun out of Interval Research Corporation Interval Research Corporation was founded in 1992 by Paul Allen and David Liddle, computer industry veterans. It was a Palo Alto laboratory and technology incubator focusing on broadband applications and services [1]. -- a unique research setting that studies new market opportunities for the intersection of technology, consumers and popular culture -- in November 1996. Purple Moon, Friendship Adventures for Girls, Rockett Rockett's New School, Rockett's Tricky Decision Secret Paths and Secret Paths in the Forest are trademarks of Purple Moon Media. (c) 1998 Purple Moon Media. All rights reserved. CONTACT: Atomic Vision Justina Carlson 415/777-9810 justinac@atomicvision.com or Barbara Franzoia 415/291-0243 franzoia@dnai.com |
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