Atomic Public Relations to Sponsor Exhibition and Program Series, ''IDEO Prototypes the Future'' at Palo Alto Arts Center.

SAN FRANCISCO -- Comprehensive Collection of Concepts and Prototypes from Human-Centered Design Leader IDEO, and Program Series to Run June 22 - September 8, 2006

Atomic Public Relations has signed on as a sponsor of "IDEO Prototypes the Future" -- a comprehensive collection of forward thinking concepts and prototypes from human-centered design leader IDEO. The exhibition runs June 22 - September 8, 2006 at the Palo Alto Arts Center in Palo Alto, California. Atomic joins principal sponsor Hewlett Packard, along with fellow contributing sponsors Alloy Ventures, Cooley Godward LLC, Day Darmet Catering, Infinity Capital, Michael Dreyfus Properties, Monitor Ventures, O'Melveny & Myers LLP, Savvion, Silicon Prairie Partners, Silicon Valley Bank, Synopsys, and Wilson Sonsini Goodrich and Rosati Foundation.

"Atomic is one of the most innovative new public relations firms on the national scene, with a very different perspective on how people, organizations and cultures assimilate and exchange information today," said Lisa Gordon of the Palo Alto Arts Center. "We're quite happy to have them aboard as a sponsor of the IDEO exhibition and program series."

A program series accompanies the exhibition:

--June 21, 6:30 - 9:30 p.m., Design Thinking Out Loud: Exploring Innovation and Creativity with IDEO. Featuring panel members IDEO CEO Tim Brown, and co-founder Bill Moggridge, with moderator Geoffrey Moore, author of Crossing the Chasm, and Dealing with Darwin, How Great Companies Innovate in Every Phase of their Evolution. Invitation only. PAAC auditorium. Podcast available July 6 at www.podtech.net.

--August 3, 7 - 9 p.m., Design Thinking: The Historical Perspective. Featuring Barry Katz, design historian, California College of the Arts, and Stanford University. PAAC auditorium.

--August 31, 7:30 - 9 p.m., Sustainability: a Lens for Design. Featuring Bob Adams/ IDEO. PAAC auditorium.

--Saturdays at 2 p.m. Art Dialogues: Docent led tours of the exhibition (during exhibitions, except for holiday weekends).

--For more info call [phone]

About Atomic Public Relations

Atomic Public Relations works with clients across technology, B2B, consumer and entertainment marketplaces to raise awareness, clarify positioning and advance business agendas. The resulting fusion of specialized knowledge, big picture perspective and far-reaching relationships have earned Atomic a growing reputation for the ability to elevate companies, products, people and ideas out of the details and onto the national and global stage. Atomic's up to date strategic and creative perspective, custom analytic tools and efficient, technology-assisted workflows offer a fresh alternative to the traditional agency approach. Clients frequently achieve 100% and greater increases in media volume, quality and message clarity compared to pre-Atomic measures, as well as stronger linkage between communications efforts and business results. From Oracle to Hitachi, Yahoo! to PhotoBucket, Mattel to IDOL Vodka, and NBC Entertainment to IMAX -- Atomic executives have successful experience representing well known brands, supporting liquidity events, launching hi-profile start-ups and managing high visibility projects. For more information, please visit www.atomicpr.com.