Atomic Public Relations Wins Trio of Arts & Entertainment Assignments; San Francisco PR Boutique Wins Key Projects from Asian Art Museum -- Awarded New Assignments from Zeum and Giant Killer Robots.

SAN FRANCISCO -- After a competitive agency review, the Asian Art Museum of San Francisco, one of the largest museums in the Western world devoted exclusively to Asian art, has retained Atomic Public Relations to manage global public relations activities for the recent acquisition of a significant collection of contemporary Asian paintings, as well as an exhibition of works from the collection later in the year.

"We reviewed several top San Francisco Arts and Entertainment PR firms for our upcoming acquisition assignment, and felt that Atomic was most tuned in to the nuances of our upcoming story," said Tim Hallman, Associate Director of Marketing & Communications for the Asian Art Museum. "And their tech-leveraged systems are refreshing -- my team has more real time visibility into all aspects of our projects than ever before."

In additional news, after managing public relations earlier in the year for SF-based Zeum's first-ever international exhibit, Our Home: Chinese and American Children's Art on the Environment, Atomic has been chosen to handle PR for the upcoming Zeum/UN World Environment Day project. Zeum is an innovative arts and technology museum whose mission is to foster creativity in young people of all ages and from all backgrounds, communities and learning styles.

Atomic also received a new assignment from San Francisco's Giant Killer Robots (GKR), an Emmy and Academy Award-winning visual effects boutique, to promote a significant new feature film assignment and milestone for the company.

"We worked with a number of different entertainment PR firms before signing up Atomic, and we're glad we got together with them," said Amber Wong, executive producer, Giant Killer Robots. "We've had a lot of PR success together over the past year, and they make it easy for us. It's a pleasure working with them."

"For our first few years, we honed Atomic's next-generation approach to PR in the notoriously competitive technology sector," said Andy Getsey, co-founder and managing director, Atomic Public Relations. "In the last two years, we've seen surprising interest in our services from outside the tech market. It turns out our way of thinking and executing migrates very well to select consumer and entertainment assignments."

Also in early Q2, 2005, Atomic won reviews for three new technology accounts. In Q1, the agency moved to larger headquarters in San Francisco's financial district, and has added 9 new teammates from other top firms and prominent client side companies since the beginning of the year -- including a number of practitioners with Arts and Entertainment backgrounds.

About Atomic Public Relations

Alternative PR energy

Since 1999, Atomic Public Relations has built a reputation as a difference maker and thought leader among top boutique PR agencies. Atomic's unique, cutting-edge approach combines experienced and well-connected professionals, sophisticated media research and results measurement, creative concept and story-building -- plus state-of-the-art PR technology for smart, fast and efficient execution. Atomic programs typically generate breakthroughs of 100% to 300% in media traction, message clarity and marketplace understanding compared to pre-Atomic efforts. Atomic represents a mix of clients spanning public corporations, mid-stage high-growth companies and aggressive start-ups in technology, media, entertainment and select consumer markets. For more information, please visit www.atomicpr.com.