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Atomic Public Relations Proclaimed Finest in the Realm Systems Review; Salt Lake City-Based Start-up Selects Top SF Bay Area Boutique for Corporate, Enterprise and Consumer PR.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- After an account review involving top tech PR firms from across the U.S., Atomic Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  has been selected to represent Realm Systems, a Salt Lake City-based provider of revolutionary mobile technologies and products that free corporate users and consumers from their PCs.

Atomic will manage all aspects of Realm's corporate and product communications to the business, enterprise technology and consumer markets, including assistance with positioning, messaging, brand development, public relations strategy and campaign execution. Billings are undisclosed.

"Realm is bringing something very different to the enterprise and consumer technology markets. Atomic is just as different within tech PR," said Rick White, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Realm Systems. "We met with six of the best and at the end of the day it was five very good agencies on one side - and Atomic on the other, thinking about different issues and sharing ideas that were more interesting and on-target for us."

"We're a pretty objective group of people at Atomic, and it's a rare start-up that has the legitimate potential to alter an industry - Realm Systems is one of those," said Andrew Getsey, co-founder, Atomic Public Relations. "We're excited to be aboard to help tell the Realm story."

Atomic offers a unique and up-to-the-minute approach to public relations - combining:

--A highly experienced and well-connected team

--Atomic's innovative Context Communications(TM) framework for research, planning, and results analysis

--A creative and orchestrated or·ches·trate  
tr.v. or·ches·trat·ed, or·ches·trat·ing, or·ches·trates
1. To compose or arrange (music) for performance by an orchestra.

2.
 concept, messaging and story building approach

--State-of-the-art PR tools tied to an online work platform for very fast and efficient execution

About Realm Systems

Founded in early 2003, Realm Systems is redefining the computing computing - computer  market by delivering innovative and scalable mobile solutions that empower users by freeing them from their PCs. Realm Systems products deliver the ease of use, cost-effectiveness and flexibility that mobile users require in email, office suite, Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. , CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  and security applications. Realm Systems uniquely permits users to take their personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 desktop and user-specific data anywhere they go. Realm Systems is headquartered in Salt Lake City, Utah For ships of the United States Navy of the same name, see .
Salt Lake City is the capital and the most populous city of the U.S. state of Utah. The name of the city is often shortened to Salt Lake, or its initials, S.L.C.
. For more information, please visit www.realmsys.com.

About Atomic Public Relations

Since 1999, Atomic Public Relations has built a reputation as a difference maker and thought leader among top boutique PR agencies. Atomic's unique, cutting edge approach combines experienced and well-connected professionals, sophisticated media research and results measurement, creative concept and story-building - plus state-of-the-art PR technology for smart, fast and efficient execution. Atomic programs typically generate breakthroughs of 100% to 300% in media traction, message clarity and marketplace understanding compared to pre-Atomic efforts. Atomic represents a mix of clients spanning public corporations, mid-stage high-growth companies, and aggressive start-ups in technology, media, entertainment and select consumer markets. For more information, please visit www.atomicpr.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 30, 2004
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