Atomic Public Relations L.A. Named Agency of Record for Los Angeles County Affiliate of Susan G. Komen for the Cure[R].Atomic L.A. Responsible for Developing and Supporting Events and Elevating Brand Awareness with a Mix of Media Services from Classical PR and Event Management, Social Media and Digital Video LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Atomic Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most (www.atomicpr.com), today announced it has been selected as the ongoing PR agency of record for the Los Angeles County Affiliate of Susan G. Komen for the Cure Susan G. Komen for the Cure, formerly known as The Susan G. Komen Breast Cancer Foundation, is an organization supporting breast cancer research. Since its inception in 1982, Komen has invested nearly $1 billion in research, education and health services, making it the [R], the world's largest breast cancer advocacy organization. Atomic PR will provide communications strategy, PR services in print, broadcast, and online media--plus development and event management, social media and digital video production. In addition, Atomic will be responsible for targeted fundraising efforts, building brand awareness campaigns, and the development of local events including Dine out for the Cure[R] on July 15th. Atomic is also charged with integrated PR support for Komen L.A. County's annual marquee events, Fashion for the Cure[R] with Diane von Furstenberg presented by Smashbox Studio on September 24th and the Los Angeles affiliate's flagship event, Race for the Cure[R], March 14, 2010. "After working with Atomic PR for our flagship fundraiser event, Race for the Cure[R] 2009, we knew they were the right agency for an overall strategic relationship," explains Catherine Mullally, Executive Director, L.A. County Affiliate of Susan G. Komen for the Cure[R]. "Atomic's proven track record in creating community awareness as well as their skills in developing, executing and managing events with heavy media presence has proven to be of great value to the Komen Los Angeles County Affiliate." "Working with the Los Angeles County Affiliate of Susan G. Komen for the Cure[R] has been a dream come true for everyone in our office," said Rachel Rogers, Vice President and Managing Director of Atomic PR's Los Angeles office. "We've all been long advocates for the cause, so to be able to experience first-hand how our efforts are truly making a difference in raising awareness, funds and overall branding for such a prestigious non-profit in Los Angeles, has been incredibly rewarding. We look forward to our ongoing partnership with this important organization." Susan G. Komen for the Cure[R] is working to better the lives of those facing breast cancer in the local community by joining more than 1 million breast cancer survivors and activists around the globe as part of the world's largest and most progressive grassroots network fighting breast cancer. Through events like the Susan G. Komen Race for the Cure[R], Komen Los Angeles County has raised more than $7 million to fund breast cancer programs and research in the last 13 years, which have gone to provide the medically underserved and uninsured populations in Los Angeles County with screening, diagnostic tests and treatments for breast cancer. Up to 75% of the net proceeds Net Proceeds The amount received after all costs are deducted from the sale of a piece of property or security. Notes: In the case of an investor selling a security, net proceeds represent the proceeds from the sale minus any trading costs (i.e. commissions). from the Los Angeles County Race for the Cure[R] will provide breast cancer screening This article or section recently underwent a major revision or rewrite and needs further review. You can help! X-ray mammography Mammography is still the modality of choice for screening of early breast cancer, since it is relatively fast, reasonably accurate, and , education, diagnostic tests, and treatments specifically for Los Angeles County women, with an emphasis on the uninsured and medically underserved. About Atomic Public Relations | Alternative PR energy Atomic Public Relations has deep experience with top brands in technology, consumer tech and digital entertainment; classical PR skills and relationships in broadcast, print media and the blogosphere The total universe of blogs. See blog. ; and leading edge capabilities in new media, digital video, SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. and SEM. Then we bring some science. Visualization apps, analytics and efficient systems sharpen strategy, enhance creativity and drive better results. Usually 100% better or more, across numerous measures of PR goodness. Atomic's clients span public companies like Verizon (NYSE NYSE See: New York Stock Exchange :VZ), Infinera (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :INFN INFN - Istituto Nazionale di Fisica Nucleare: an Italian State research organisation. ) and Echelon (NASDAQ:ELON); fast growing mid-stage companies such as LinkedIn, Hotwire, and RealtyTrac; and exciting start-ups like Mint.com, BitTorrent and imeem. Atomic has offices in San Francisco, Los Angeles and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , along with strong network partnerships across Europe, Asia and Pacific. For more information, please visit www.atomicpr.com. |
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