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Atomic Public Relations Goes to the Source -- Named Agency of Record for Trinity Springs.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Atomic Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  has been named new agency of record by Trinity Springs of Boise, Idaho “Boise” redirects here. For other uses, see Boise (disambiguation).

Boise is the capital and most populous city of the U.S. state of Idaho. It is the county seat of Ada County and the principal city of the Boise metropolitan area.
, the world's purest water source and the top selling U.S. brand of natural mineral supplement and bottled water in the natural foods channel.

"Atomic is a winner and their record proves it. Sitting across the table, we looked into their eyes and saw passion, enthusiasm, authenticity, and joy -- we knew in 3 minutes we had found our agency," said Andy Mitchell Andy Mitchell may refer to:
  • Andy Mitchell (Canadian politician) - Canadian Politician
  • Andy Mitchell (baseball player) - American Professional Baseball Player
, President of Trinity Springs. "Atomic's understanding of our mission, along with their high-tech-sharpened thought process and systems were very different from the other consumer agencies we talked with. Plus their references were exceptionally strong. We all look forward to great things together."

TRINITY, with a flawless natural purity, comes from the deepest spring water source on the planet. In a remote part of Idaho, among some of the finest unspoiled wilderness in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the source lies in a valley between the Sawtooth and Trinity Mountains The Trinity Mountains are found in northern California, USA, between Trinity Lake and Lake Shasta. The range lies in a southwest-northeasterly direction about 17 miles northwest of Redding, and stretches over a distance of 30-35 miles.  in a place called Paradise. Trinity water flows to the surface of the earth through crystal-lined granite faults by means of geothermal ge·o·ther·mal   also ge·o·ther·mic
adj.
Of or relating to the internal heat of the earth.



ge
 pressure, and reaches the surface at 138 degrees F. The power and heat of the 2.2 mile deep Trinity source bring the water to the surface as a natural rock spring without any boreholes, pumps, or other man-made extraction devices. This natural system contributes to the source's purity and infuses TRINITY with natural minerals.

"Several of us were already drinking Trinity in our homes before we even heard from them about their review," said Andy Getsey, co-founder of Atomic Public Relations. "It's exciting for us to get the chance to represent an established leader who not only has a rich, authentic story and product, but who also has a real sense of mission and purpose. And we already knew the water tastes great!"

About Atomic Public Relations

Since 1999, Atomic Public Relations has built a reputation as a difference maker and thought leader among top boutique Boutique

A small investment firm specializing in offering specific, but limited services to a select number of individuals.

Notes:
These investment firms are the alternatives to large financial supermarkets. They provide a highly personalized environment for investing.
 PR agencies. Atomic's unique, cutting-edge approach combines experienced and well-connected professionals, sophisticated media research and results measurement, creative concept and story-building -- plus state-of-the-art PR technology for smart, fast and efficient execution. Atomic programs typically generate breakthroughs of 100% to 300% in media traction, message clarity and marketplace understanding compared to pre-Atomic baselines. Atomic represents a mix of clients spanning public corporations, mid-stage high-growth companies and aggressive start-ups in technology, entertainment and select consumer markets. For more information, please visit www.atomicpr.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 28, 2005
Words:418
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