Atomic Pop Partners With Amazon.com to Sell the New Public Enemy Record Exclusively Online Prior to the Traditional Retail Release Date.

LOS ANGELES--(BUSINESS WIRE)--May 3, 1999--

AtomicPop.com and Amazon.com Ask "Do You Wanna Go Our Way???"

as They Offer Fans a Free Digital Download 

of the Highly Anticipated New Single

Atomic Pop, the 21st century music company, Monday announced its partnership with leading online retailer Amazon.com to be the company's sole partner in the four-week exclusive online sale window of its upcoming release from the multi-platinum and revolutionary rap group Public Enemy.

"THERE'S A POISON GOIN ON" will be available exclusively online through Atomicpop.com and Amazon.com from May 18 through June 20, prior to its availability in traditional retail outlets on June 21.

"Atomic Pop's partnership with Amazon to launch the new Public Enemy album is an example of the ways in which we intend to maximize our consumer reach online," said Al Teller, founder and CEO of Atomic Pop. "As a label, our online initiatives are designed to create immense awareness and buzz for our releases, prior to their availability in the traditional retail marketplace."

"THERE'S A POISON GOIN ON" will be aggressively priced at $10.00 online, a more than 40 percent discount from retail list price.

Beginning May 3, Atomic Pop and Amazon will make available a free digital download of the eagerly awaited first single from Public Enemy, "Do You Wanna Go Our Way???," coinciding with the first-day pre-orders that will be taken by Amazon.com. All pre-orders will ship upon the online street date of May 18. The free digital single will be available on Atomicpop.com and Amazon.com for 30 days in the MP3 format.

"Free digital downloads are a great way to create awareness for new releases," said Jennifer Cast, general manager of Amazon.com's music store. "We're thrilled to be working with Atomic Pop to promote Public Enemy's upcoming CD and to be the exclusive retailer for the four weeks before it hits the stores."

In addition to the digital single, Amazon will offer fans an exclusive interview with digital visionary and founder of Public Enemy, Chuck D, as well as a link to a contest in which 10 winners will receive signed copies of Chuck D's autobiography, "Fight the Power: Rap, Race, and Reality."

Public Enemy re-wrote the rules of hip-hop and are ready to re-write the rules of the music business with the marketing and promotion of their upcoming record "THERE'S A POISON GOIN ON." Public Enemy made their debut on the rap scene in 1987 and continue to be one of the most influential and controversial rap groups of all time.

They have released seven albums, which rank among the greatest records ever made, selling millions of copies worldwide. While Public Enemy was on hiatus in the mid-'90s, Chuck D soldiered on, expressing the power of the Internet and its potential to change the way artists release, promote, market and distribute their music.

About Atomic Pop

Atomic Pop, a 21st century music company based in Santa Monica, Calif., was founded by Al Teller, former head of MCA Music Entertainment Group and president of CBS Records. Atomic Pop is a new model music company dedicated to leveraging the digital medium to change the way music is acquired, marketed, promoted, sold and distributed.