Atomic Living Leverages YouthStream's Media Offerings to Reach Millions of College Students.Business/Technology Editors NEW YORK--(BUSINESS WIRE)--April 5, 2000 Atomic Living to Utilize YouthStream's Event Marketing, Network Event Theater, Campus Voice, HotStamp Postcards and AdRax Media Properties YouthStream Media Networks (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on NM:NETS) today announced that Atomic Living, Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Fingerhut Companies, Inc., is utilizing YouthStream's breadth of offline properties to promote atomicLiving.com, an e-commerce destination for college students. YouthStream, publishers of sixdegrees(R) and mybytes.com(TM), is the only omnimedia to serve the young adult market. YouthStream kicked off the Atomic Living campaign on March 3, 2000 in Panama City Panama City, city (1990 pop. 34,378), seat of Bay co., NW Fla., on St. Andrews Bay; inc. 1909. A Gulf Coast resort with amusement parks and excellent fishing, it is also a port of entry. The city's industries produce paper, clothing, and chemicals. , Fla.; South Padre Island, Texas South Padre Island is a resort community in Cameron County, Texas, United States [1] As of the 2000 census, the town had an official population of 2,422, although this significantly underestimates its size since many people split their time between vacation properties and Daytona Beach Daytona Beach (dātō`nə), city (1990 pop. 61,921), Volusia co., NE Fla., on the Atlantic coast and Halifax River (a lagoon); inc. 1876. Center of a rapidly urbanizing area, in a region settled by Spanish Franciscans in the 17th cent. , Fla. with the launch of the Atomic Living Room. The Atomic Living Room is a giant tent on the beach where students can check their e-mail through an Atomic Living branded iMac, receive free non-alcoholic beverages
adj. 1. Of or occurring during the night; nocturnal: the cat's nightly prowl. 2. Happening or done every night: the physician's nightly rounds. bar events with banners, contests and giveaways. In addition to spring break promotions, Atomic Living is sponsoring the YouthStream Network Event Theater(R) Screening of TouchStone touchstone Black, silica-containing stone used in assaying to determine the purity of gold and silver. The metal to be assayed is rubbed on the touchstone, and then a sample of metal of known purity is rubbed on the stone right next to it. Picture's High Fidelity high fidelity n. The electronic reproduction of sound, especially from broadcast or recorded sources, with minimal distortion. high , starring John Cusack and Lisa Bonet Lisa Michelle Boney (born November 16, 1967), known professionally as Lisa Bonet (IPA: /boʊˈneɪ/), is an American actress. . Network Event Theater is the nation's leading network of digital and traditional cinemas, which enables college students across the country to simultaneously attend complimentary previews of major studio motion pictures days prior to its national release. By sponsoring a Network Theater Event, atomicLiving.com will experience a powerful "word of mouth" explosion that is so valuable to today's marketers. atomicLiving.com also will leverage YouthStream's HotStamp(R) Postcard college program to access 225 campuses in 45 states, as well as more than 2,000 venues in the HotStamp Cities Program. HotStamp is the largest free postcard advertising company in the nation with postcards featuring creative, current advertising images. YouthStream also has been commissioned to promote AtomicLiving.com at 25 of the nation's largest schools through YouthStream's CampusVoice(R), the largest out-of-home media in the college market which generates 100 million media impressions per month, and AdRax(R), branded college newspaper racks which control the highest-traffic campus locations. This level of direct communication with the college population is an element that only YouthStream Media Networks can provide through its network of the nation's largest on-campus media. "After carefully considering other options, we chose to partner with YouthStream because they have the most extensive reach into the college demographic," said Keith Koch, brand manager for Atomic Living. "Only YouthStream's properties bridge a wide variety of media to engage students everywhere." "Our spectrum of effective marketing properties puts our clients in front of millions of students every day. We are delighted to work with Atomic Living to propel pro·pel tr.v. pro·pelled, pro·pel·ling, pro·pels To cause to move forward or onward. See Synonyms at push. [Middle English propellen, from Latin their brand in front of students everywhere. Integrated deals such as this are becoming the norm because our clients can their complete young adult marketing solutions at YouthStream," says Brian Gordon, vice president of sales of YouthStream. "To date, this is the single largest integrated sale that we have made both in terms of aggregate dollars and numbers of properties involved." About Atomic Living atomicLiving.com is the essential outpost for hip, dynamic emerging adults who live closely in step with their own beliefs and desires. Atomic Living features easy and secure online shopping, with lots of gear for any action potential. Atomic Living customers are independently minded, technology-savvy young people from 18 to 24 years old, with an eye for style and culture. Fingerhut Business Services, Inc. provides fulfillment services for atomicLiving.com. Fingerhut Business Services, Inc., a wholly owned subsidiary of Fingerhut Corporation (which is a wholly owned subsidiary of Federated Connected and treated as one. See federated database and federated directories. Department Stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , Inc. (NYSE NYSE See: New York Stock Exchange :FD), provides direct marketing, fulfillment, distribution, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , order management, returns processing and customer service to third-parties needing business support. Based in Minnetonka, Minn. Fingerhut and its subsidiaries employ approximately 12,000 people. About YouthStream Media Networks YouthStream Media Networks is the only omnimedia company serving the young adult market through its online and offline family of holdings. Founded in 1994, YouthStream's multimedia brands span a spectrum of fully integrated but distinct properties, including an online networking community with more than 3 million subscribers called sixdegrees(R); a collegiate col·le·giate adj. 1. Of, relating to, or held to resemble a college. 2. Of, for, or typical of college students. 3. Of or relating to a collegiate church. focused Web site, mybytes.com(TM); the only digital electronic network of cinemas featuring advance screenings of major motion pictures reaching more than 1 million students at universities across the US; an event promotions company with access into 600 of the nation's largest campuses; the country's leading college newspaper advertising placement service; the highest circulation magazine in the collegiate marketplace reaching more than 650 college campuses; the largest free postcard advertising brand and circulation in the nation; the top seller of posters to the collegiate market; the biggest and oldest network of on campus wallboards; and the nation's only college online research service. In all, more than 7,000 high schools and 2,000 colleges across the U.S. rely on the YouthStream omnimedia family to provide educational, informational and promotional material. Except for the historical information herein, the matters discussed in this news release are forward looking statements that involve risks and uncertainties, including the timely development and acceptance of new products, the impact of competitive products and pricing, and other risks detailed from time to time in the company's SEC reports, including the annual report on Form 10-KSB for the fiscal year ended June 30, 1999 and its most recent quarterly report filed on Form 10-QSB for the second fiscal quarter ended December 31, 1999. mybytes.com and sixdegrees are registered trademarks of YouthStream. All other company names, brand names and product names are the proprietary property of their respective owners. |
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