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Atomic Burrito Featured in Industry Publication.


Business Editors

OKLAHOMA CITY--(BUSINESS WIRE)--Feb. 4, 2000

Atomic Burrito, Inc. (&uot;Atomic Burrito&uot;)(Nasdaq:ATOM) announced today that the Company was recently featured in &uot;Chain Leader,&uot; a restaurant industry publication which focuses on multi-unit restaurant chains The following is a list of restaurant chains.

See also: Fast-food restaurant, Casual dining, List of reference tables. International

  • Bennigan's
  • Burger King
  • Charley's Grilled Subs
  • Domino's Pizza
  • Hard Rock Cafe
. Atomic Burrito is described in the article as one of a half-dozen burrito chains which have started during the past five years.

Featured in Chain Leader's &uot;Upstarts&uot; section of its December issue, the article is titled &uot;Atomic Energy atomic energy: see nuclear energy. : Oklahoma City Oklahoma City (1990 pop. 444,719), state capital, and seat of Oklahoma co., central Okla., on the North Canadian River; inc. 1890. The state's largest city, it is an important livestock market, a wholesale, distribution, industrial, and financial center, and a farm  contender takes on the big-burrito boys.&uot; The feature focuses on Atomic Burrito's &uot;Fresh-Mex&uot; menu and on its expansion plans for the year 2000.

Atomic Burrito President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  James Blacketer commented on the article, pointing out that Chain Leader typically selects the companies it features based upon the potential a company has to expand its concept.

&uot;We're pleased that such a prestigious publication as Chain Leader chose Atomic Burrito to be the focus of its 'Upstarts' section. It's indicative of our growth potential and of the excitement generated by the Atomic Burrito concept.&uot;

Blacketer pointed out that the Company's five existing locations will be joined next week by its first Oklahoma City operation. The restaurant, which will be located in the upscale Casady Square Shopping Center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into , is expected to open on February 11.

Blacketer outlined Atomic Burrito's expansion plans in the feature, saying that the Company intended to build ten new restaurants during 2000. Atomic Burrito units are currently located in Wichita, Kansas
For other uses, see Wichita (disambiguation).


Wichita, also known as the Air Capital of the World, is the largest city in the U.S. state of Kansas, as well as a major aircraft manufacturing hub and cultural center.
, Houston, Texas “Houston” redirects here. For other uses, see Houston (disambiguation).
Houston (pronounced /'hjuːstən/) is the largest city in the state of Texas and the
, Longview, Washington, and in Tulsa and Norman, Oklahoma.

In addition to the Atomic Burrito units, the company also owns and operates two country and western themed nightclubs under the name &uot;InCahoots&uot; in St. Louis and Wichita.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 4, 2000
Words:292
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