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AtomFilms and Ford Motor Company Showcase Emerging Filmmakers at Sundance.


Business and Entertainment Editors

PARK CITY, Utah--(BUSINESS WIRE)--Jan.22, 2001

"gulp" by Jason Reitman Jason Reitman (born October 19 1977) is a Canadian-born actor, writer, producer and director. He is married to Michele Lee,[1] with whom he co-wrote the 2004 comedic short "Consent."[2] His father is director Ivan Reitman. , "Little Man on Campus" by Morgan Lawley

and "The Kiss" by Anthony and Joe Russo Debut as the First Films

Produced by Ford Division/J. Walter Thompson Walter Thompson refers to:
  • Walter H. Thompson, bodyguard of Winston Churchill for eighteen years between 1921 and 1945.
  • Walter P. Thompson, President of the University of Saskatchewan 1949-1959.
 and AtomFilms

Sundance Film Festival--AtomFilms, the leader in next generation entertainment, will present its first three short films co-produced by Ford Motor Company and J. Walter Thompson in Park City during the Sundance 2001 festival -- marking this unique alliance as a first for each company and their respective industries.

This partnership features the creative talents of Atom filmmakers, providing them an opportunity for exceptional industry and consumer exposure through Atom's extensive online and offline syndication efforts. This significant brand alliance melds the entertainment expertise of AtomFilms and the brand cache of Ford Focus with the amazing talent of Atom filmmakers -- creating innovative short films that capture the viewers' imagination.

Each of the films will debut at the AtomFilms `All Access' Lounge located at 427 Main Street (Harry O's) in Park City, coinciding with the Sundance Film Festival. Each director will be the star of his own Atom premiere, with screenings on January 22, 23 and 25. Three-time Sundance notable Jason Reitman (shorts include "In God We Trust" `99 and "Operation" '98) will be showcasing his short, "gulp," depicting the rather pathetic efforts of a young man trying to save his tropical fish tropical fish

Any of various small fishes of tropical origin often kept in aquariums. They are interesting for their behaviour or showiness or both. Popular varieties include the angelfish, guppy, kissing gourami, sea horse, Siamese fighting fish, and tetra.
 with somewhat humorous difficulty. Reitman's "gulp" will debut as part of the Official Sundance Selection on January 24 at 8:00 p.m. at The Sundance Screening Room, with its AtomFilms `All-Access' premiere on January 25 at 5:00 p.m.

"Little Man on Campus," from director Morgan Lawley, tells the story of an undersized undersized

see dwarfism, runt.
, uncoordinated un·co·or·di·nat·ed  
adj.
1. Lacking physical or mental coordination.

2. Lacking planning, method, or organization.



un
 high school student who has trouble living up to his father's macho-jock hopes. In the end, of course, he gets the car (a new Ford Focus), the girl (a dazzling blonde), and becomes the most popular kid in school. As a star bonus, there's a cameo appearance by Barry Livingston Barry Livingston (born December 17, 1953 in Los Angeles, California) is an American actor perhaps best known for his role as Ernie Douglas on the television series My Three Sons (1963-1972). Barry is the younger brother of Stanley Livingston (who played Chip). , who played Ernie in the long-ago TV show "My Three Sons."

"Little Man on Campus" will kick off the AtomFilms `All-Access' lounge screenings at 427 Main Street on January 22 at 5:00 p.m.

"The Kiss" deals with just that...and the situation gets pretty steamy. Co-directors and brothers, Anthony and Joe Russo, build anticipation for several minutes before the viewer gets an unexpected payoff. "The Kiss" opens at AtomFilms' `All-Access' lounge on January 23 at 5:00 p.m. In March, the Russo brothers are scheduled to go into production on their feature-length film, "Welcome to Collinwood," produced by Stephen Soderbergh and starring Courtney Love Courtney Love Cobain[1] (born Courtney Michelle Harrison on July 9 1964) is an American rock musician and Golden Globe-nominated actress. Love is best known as lead singer for the now-defunct alternative rock band Hole, and for her two-year marriage to Nirvana .

These three comedic shorts each have a 2001 Ford Focus playing a supporting role supporting role nsecond rôle m

supporting role nruolo non protagonista 
 and will also debut online at the `Focus In Film' spotlight on the AtomFilms Web site at www.focusinfilm.com. Ford will also help promote these shorts and respective trailers as a component of some of its Ford Focus branding efforts. The Focus In Film filmmakers, along with Atom's online Sundance filmmakers, will be the central focus of the AtomFilms' Barn Party at the National Abilities Ranch on January 24 -- connecting filmmakers with important industry folks, avid fans and even a mechanical bull or two.

"Ford and JWT JWT J. Walter Thompson (agency)
JWT Java Windows Terminal
JWT Just War Theory
JWT Jim Wolf Technology
JWT Java Workflow Tooling
JWT John Wayne Trail (US Army Yakima Training Center)
JWT Justified War Theory
 are truly committed to the spirit of independent filmmaking," says Bill George

For other people named Bill George, see Bill George (disambiguation).
William J. George (October 27, 1929 - September 30, 1982) was a product of the Pittsburgh area town of Waynesburg, Pennsylvania.
, manager, public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. , Ford Division. "From co-producing these three films to being a driving force in promoting the films online, Ford is dedicated to empowering emerging filmmakers to create quality short films."

"This relationship demonstrates how AtomFilms can help traditional advertisers break through to consumers, while supporting independent filmmakers at the same time," says Seth Levenson, AtomFilms' vice president of sales. "These three filmmakers will receive tremendous exposure to the industry and consumers, which will help boost their career -- thanks to their creative vision and the magnitude of this partnership."

About AtomFilms

AtomFilms is a leading next generation entertainment company focused on redefining the way entertainment is created, distributed, marketed and consumed. AtomFilms has the largest catalog of award-winning animation and live-action entertainment available. A loyal supporter of independent filmmakers and animators, AtomFilms has built a platform for artists seeking worldwide distribution. AtomFilms markets and distributes high-quality short form entertainment to more than 100 partners and to audiences worldwide, with significant presence on major Internet sites, broadband services, television, airlines, home-entertainment companies, as well as handheld and wireless devices. The AtomFilms Web site (www.atomfilms.com) is consistently ranked among Media Metrix's top twenty entertainment sites.

Founded in 1998, AtomFilms is a private company based in Seattle, with offices in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and London. Recently, AtomFilms and shockwave.com announced a merger to create the world's leading next generation entertainment powerhouse. The newly combined company will be based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  with regional offices in Los Angeles, New York, London and Japan. For more information on AtomFilms, please visit http://www.atomfilms.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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