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AtomFilms Signs Breakthrough European Mobile Syndication Deal with Schibsted.


Business/Technology Editors, Entertainment Editors

SEATTLE & LONDON--(BUSINESS WIRE)--Nov. 8, 2000

Pioneer in Next Generation Entertainment Teams Up

with Scandinavia's Largest Media Company to Syndicate

Global Entertainment On The Go

For the first time ever, top-quality short films will be syndicated to mobile and wireless devices -- thanks to a unique deal between next generation entertainment leader AtomFilms and leading Scandinavian media company Schibsted.

AtomFilms is syndicating nearly 100 short films and animations for distribution over the next 18 months via Schibsted's media portal, www.inpoc.com -- a brand new service destination focused entirely on delivering entertainment and value-added services to a variety of mobile and wireless devices.

AtomFilms was the first entertainment company to provide short films and animations to handheld devices with its role as a Pocket PC launch partner and the debut of its dedicated mobile Web site, www.atomfilms.com/togo in April. AtomFilms' proven prowess with this new entertainment platform and its dedication to providing cutting-edge content led Schibsted -- a highly regarded Euro media powerhouse and recognized content leader -- to seek out a partnership. The content syndicated to Schibsted will be available for download to Pocket PC and Palm devices, as well as viewable at www.inpoc.com, offering its subscribers free access to AtomFilms' quality content on the go. Schibsted, which has evolved from a traditional newspaper business to Scandinavia's leading media company, currently draws an estimated 50% of Scandinavian online traffic to its sites.

"Schibsted clearly understands the value of entertainment in the wireless space," said Adam Flick, VP of new platform development for AtomFilms. "AtomFilms is thrilled to be working with such a prestigious media company as Schibsted on their mobile initiative."

"Schibsted partnered with AtomFilms because its content helps create a dynamic entertainment experience for our subscribers to enjoy via wireless devices," said Per Fasting, vice president. "AtomFilms is the first entertainment company that is making true progress within the burgeoning wireless space."

About AtomFilms

AtomFilms is a leading next generation entertainment company focused on redefining the way entertainment is created, distributed, marketed, and consumed. AtomFilms has the largest catalogue of award-winning animation and live-action entertainment available. A loyal supporter of independent filmmakers and animators Famous animators no longer living

  • Alexandre Alexeieff
  • Tex Avery
  • Arthur Babbit
  • Joseph Barbera
  • Berthold Bartosch
  • Joy Batchelor
  • Amadee J.
, AtomFilms has built a platform for artists seeking worldwide distribution. AtomFilms markets and distributes high-quality short form entertainment to more than 80 partners and to audience's worldwide, with significant presence on major Internet sites, broadband services, television, airlines, home entertainment companies and more recently, handheld and wireless devices. AtomFilms was a launch partner with Microsoft's Pocket PC and it's Atom To Go service, allowing users to download films and animations onto their Pocket PCs and Palms, has achieved great popularity in the U.S. A popular Web destination that is ranked among Media Metrix's top twenty entertainment sites, AtomFilms was recently honoured with two Webby Awards For the Ducktales character, see .
Presented by The International Academy of Digital Arts and Sciences, The Webby Awards are a set of awards presented to the "world's best websites". The awards have been given out since 1996.
, in the Film and Broadband categories. The AtomFilms Website was also cited as one of the top ten most trafficked movie-related sites by Entertainment Weekly, and was rated "Best of the Web" for online entertainment by U.S. News & World Report U.S. News & World Report

Weekly newsmagazine published in Washington, D.C. U.S. News was founded in 1933 by David Lawrence (1888–1973) to cover important domestic events; he founded World Report in 1945 to treat world news. The two magazines were merged in 1948.
. An independent company founded in 1998, AtomFilms has offices in Seattle, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and London. More information about AtomFilms can be found on the Internet at http://www.atomfilms.com.

About Inpoc.com/Schibsted

Inpoc.com was established in April 2000 and is currently 100 percent owned by Schibsted Telecom -- the largest media company in Scandanavia. Inpoc represents Schibsted Telecom's competence within mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV.  and offers content, entertainment and push technology services by way of today's three leading technologies: SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
, WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
 and PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). . Inpoc's ambition is to become a dominant and leading content supplier via mobile Internet and a natural part of today's SMS market. Today, Inpoc has entered into agreements with a number of top-tier partners including: The Norwegian newspapers VG and Aftenposten, the Swedish newspapers Aftonbladet and Svenska Dagbladet Svenska Dagbladet (common abbreviation SvD; the title translates as "the Swedish daily paper") is a daily newspaper in Sweden. The first issue appeared on 18 December 1884. , Orange, France Telecom, Telenor, Netcom, CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
, and the Oslo Stock Exchange Oslo Stock Exchange

An exchange founded in 1819 and trading stocks, bonds, and stock options that is considered the options market of Norway.
. In addition to Inpoc.com, Schibsted is also a majority owner of Scandinavia Online and currently draws over 50% of all Scandinavian online traffic to its sites.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 8, 2000
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