Atmel and TROY Team Up to Bring Bluetooth Solutions to Market.Business Editors/High-Tech Writers SAN JOSE, Calif. & SANTA ANA, Calif.--(BUSINESS WIRE)--Aug. 14, 2001 Atmel(R) Corporation (Nasdaq:ATML ATML Automatic Test Markup Language ATML Automated Test Markup Language ), an associate Bluetooth(TM) member, announced today that it has partnered with TROY Wireless and Connectivity Division (Nasdaq:TROY), an associate Bluetooth(TM) member, to build specific Bluetooth application software into its family of Bluetooth baseband controllers. The combination of the Atmel baseband chip and the TROY software provides all the building blocks required to enable complete Bluetooth wireless communications on an Original Equipment Manufacturer's (OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and ) device. The two companies have already partnered to secure OEM design wins and will work together in the future on other major Bluetooth customer opportunities. The AT76C551 supports a full range of Bluetooth capabilities, including full piconet capabilities (1 master, 7 slaves), encryption, authentication, master/slave switch, power save modes and more. Atmel offers their baseband controller with a number of interfaces, PCMCIA (Personal Computer Memory Card International Association, San Jose, CA, www.pcmcia.org) An international standards body and trade association that was founded in 1989 to establish a standard for connecting peripherals to portable computers. PCMCIA created the PC Card. See PC Card. , UART (Universal Asynchronous Receiver Transmitter) The electronic circuit that makes up the serial port. Also known as "universal serial asynchronous receiver transmitter" (USART), it converts parallel bytes from the CPU into serial bits for transmission, and vice and USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. . Voice applications can also be supported through an external voice codec. The TROY Bluetooth protocol stack is a full-featured software source code package that implements the higher-level protocols needed for Bluetooth wireless communications. Written entirely in ANSI C, it is a compact and modular package that is designed specifically for use in intelligent embedded devices like printers, industrial control equipment, and point-of-sale products. Both the Atmel AT76C551 baseband chip and the TROY Bluetooth protocol stack software have received official Bluetooth Qualification are included on the Bluetooth Qualified Product List (BQPL BQPL Bluetooth Qualified Products Listing ), which can be found at the official site of the Bluetooth SIG (www.bluetooth.com). This qualification assures these products will work properly with other Bluetooth qualified products. It also helps reduce the amount of testing required, and therefore helps reduce the amount of time required to bring a Bluetooth product to market. "We now can offer a complete set of hardware and software building blocks for OEMs who wish to design their own Bluetooth products from scratch," said Richard Bisset, product marketing director at Atmel. "For those customers who do not wish to devote engineering resources to Bluetooth wireless product design, TROY can provide a complete turnkey solution based on the Atmel AT76C551 baseband chips." "Combining TROY's protocol stack with Atmel baseband can greatly shorten the time-to-market for Bluetooth new products, which in turn means greater revenues and reduced costs for OEMs," said Vane Clayton, president of TROY Wireless and Connectivity Division. "We look forward to working with Atmel on future Bluetooth OEM design opportunities." About Atmel Founded in 1984, Atmel Corporation is headquartered in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. with manufacturing facilities in North America and Europe. Atmel designs, manufactures and markets worldwide, advanced logic, mixed-signal, nonvolatile memory and RF semiconductors. Atmel is also a leading provider of system-level integration semiconductor solutions using CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes. , BiCMOS, bipolar SiGe, and high-voltage BCDMOS process technologies. About TROY Group TROY Group (www.troygroup.com) is leveraging its successful core businesses in financial payment and connectivity technology to pioneer solutions in the rapidly growing fields of electronic payments and wireless printing and connectivity. TROY (Nasdaq:TROY) has established a number of strategic relationships with companies such as Hewlett-Packard (NYSE NYSE See: New York Stock Exchange :HWP HWP Height (and) Weight Proportionate HWP Half-Wave Plate HWP Highway Patrol HWP Height Weight Proportional HWP Hewlett-Packard Corporation (stock symbol) HWP Hydrolyzed Whey Peptides ), IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE:IBM), Standard Register (NYSE:SR) and Equifax (NYSE:EFX EFX Effects (as in motion picture special effects; sometimes just FX) EFX Elite Force Xtreme (gaming) EFX Elliptical Fitness Crosstrainer EFX Expeditionary Force Experiment ) and distributes its solutions in 55 countries. The U.S. Treasury has printed its checks using TROY payment systems since 1984. Atmel product and financial information can be retrieved from its Fax-on-Demand service. In North America call 1-800/292-8635. Internationally from a fax phone, dial 1-408/441-0732. Requests may be sent via e-mail to literature@atmel.com or by visiting Atmel's website at www.atmel.com. Note to Editors: Atmel, the Atmel logo and combinations thereof are registered trademarks and others contained herein, are trademarks of Atmel Corporation. Terms and product names in this document may be the trademarks of others. Bluetooth and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc., U.S.A. and licensed to Atmel Corporation and TROY Wireless and Connectivity Division. |
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