Atmel Adopts Configurable ARC(TM) Video Subsystem for Multimedia Handheld Devices; ARC's Configurable Subsystem Solution Wins Acceptance Over Fixed Architecture Alternative at Major ASSP Manufacturer.ELSTREE, England -- ARC International (LSE LSE - Language Sensitive Editor :ARK) today announced that Atmel(R) Corporation (Nasdaq:ATML ATML Automatic Test Markup Language ATML Automated Test Markup Language ), a worldwide leader in the design, manufacturing and marketing of advanced semiconductors, has taken a license for the ARC(TM) Video Subsystem. "We evaluated several alternatives before making our decision," said Tassos Markas, Director of Multimedia at Atmel Corporation. "ARC's Video Subsystem was compelling because it met the necessary criteria of low-cost and small size, while observing our power budget. In addition, the ARC Video Configurable Subsystem provided us with a solution that will enable us to quickly port our video and imaging technologies on to a programmable platform. "Atmel's adoption of the ARC Video Subsystem underscores the industry trend toward configurable platforms and away from single-function products," said Derek Meyer, senior vice president of sales and marketing at ARC International. "By leveraging the power of ARC's patented configurability, our customers have the ability to add their proprietary value so the resulting ASSP (Application Specific Standard Part) An ASIC chip that is designed as a generic device for a particular market. Whereas an ASIC is typically used only by its creator, ASSPs are used by many different companies in the design of their products. See ASIC. can command a higher price in the marketplace. This is a benefit that fixed architecture vendors cannot offer." About the ARC(TM) Video Subsystem The ARC Video Subsystem is based upon an ARC 700 family core that is coupled with the company's award winning single instruction multiple data (SIMD (Single Instruction stream Multiple Data stream) A computer that performs one operation on multiple sets of data. It is typically used to add or multiply eight or more sets of numbers at the same time for multimedia encoding and rendering as well as scientific ) accelerator, which was specifically designed for video and audio processing. A media-centric DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. engine incorporated in the ARC Video Subsystem is highly tuned to efficiently handle multimedia packet transfers. The ARC Video Subsystem is programmable, enabling the customer to support a wide range of codecs The following is a list of codecs. Audio codecs Non-compression formats
The ARC SIMD accelerator in the Video Subsystem was developed to exploit data parallelism that is abundant in media applications. A single instruction can compute up to eight separate 16-bit video pixels in parallel through the use of a 128-bit wide data path. ARC's SIMD accelerator utilizes in excess of 100 new vector instructions that were specifically selected to accelerate algorithms commonly used in video and imaging applications, such as discrete cosine transforms and filters. It is directly coupled with the configurable 700 family core in the subsystem, and is more efficient than using a fixed core with a bus-connected hardwired co-processor. About ARC International plc ARC International is the world leader in low-power, high-performance 32-bit configurable CPU/DSP processor cores, subsystems, real-time operating systems and development tools for embedded system design. ARC's patented configurable CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. technology assists customers in the development of next generation digital media, consumer and communications devices, resulting in lower cost, higher performance SoC products. ARC International maintains a worldwide presence with corporate offices in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. , USA and Elstree, UK. The company has research and development offices located in England and the United States. For more information please visit the ARC website at: www.ARC.com. ARC International is listed on the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. as ARC International plc (LSE:ARK). ARC, the ARC logo and ARC-Based are trademarks or registered trademarks of ARC International. All other brands or product names contained herein are the property of their respective owners. This press release may contain certain "forward-looking statements" that involve risks and uncertainties. For factors that could cause actual results to differ, visit the company's Website as well as the listing particulars filed with the United Kingdom Listing Authority and the Registrar of Companies The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. in England and Wales England and Wales are both constituent countries of the United Kingdom, that together share a single legal system: English law. Legislatively, England and Wales are treated as a single unit (see State (law)) for the conflict of laws. . About Atmel Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions. Focused on consumer, industrial, security, communications, computing and automotive markets, Atmel ICs can be found Everywhere You Are(R). Atmel(R), logo and combinations thereof, are registered trademarks of Atmel Corporation. |
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