Atlas on Demand, Concurrent, and Everstream Strike Video-On-Demand Advertising Alliance; Leading Technology Providers to Integrate Technologies and Market Solution Enabling Advertisers to Take Advantage of Emerging Digital Television.SEATTLE & DULUTH, Ga. -- Atlas, a provider of digital marketing technologies and expertise, and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AQNT), Concurrent (NASDAQ: CCUR CCUR Center for Crops Utilization Research ), a worldwide leader of on-demand technology that is shaping the future of television, and Everstream, a Concurrent company and industry leader of software for data collection, advertising, and reporting for the cable and broadband industry, today announced an agreement to integrate their respective technologies to market an end-to-end Video On Demand (VOD See video-on-demand. VoD - video on demand ) advertising campaign management and measurement solution. The companies will integrate Atlas On Demand's automated campaign management technology with Concurrent's VOD and Everstream solutions. The combined technologies will address the desire of cable operators and programmers to offer relevant and addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be TV advertising opportunities and will enable advertisers and agencies to more efficiently plan, buy, execute, and measure VOD campaigns. "As cable's vision of Video On Demand advertising comes into focus, Concurrent is committed to providing operators with the necessary tools to seamlessly insert, manage and track ad content," said Gary Trimm, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Concurrent. "Integrating the campaign management and reporting tools of Atlas on Demand into the Concurrent/Everstream suite of products enables accountable digital TV advertising and provides VOD operators with additional choices that will increase the value proposition of VOD. Targeted ad insertion and quantitative reporting of this data are critical to ensuring the prolonged success of VOD's evolving advertising revenue model." The Atlas and Everstream technologies provide cable advertisers, operators and programmers with the tools they need for VOD ad placement, and addresses many of the technological constraints faced while buying and selling VOD advertising today. The complementary functions will enable advertising buyers and sellers to transact more effectively by providing the cable industry with a comprehensive solution for automated ad management, advertising decision logic, campaign optimization and reporting. "We see this relationship as a key milestone towards enabling a seamless and frictionless network between the operators, content providers, cable networks, advertisers, and agencies," stated Charlie Lougheed, Everstream President. "Bringing these stakeholders together by providing end-to-end campaign management, reporting, and forecasting will grow the market and introduce new revenue opportunities for our customers and partners, as well as better content selection for cable and broadband subscribers." "Our advertisers and ad agencies tell us that three key behind-the-scenes functionalities are required for marketers to begin to realize the full-potential of VOD advertising," said Atlas on Demand Senior Vice President and General Manager Scott Ferris Scott Ferris (November 3, 1877 - June 8, 1945) was a U.S. Representative from Oklahoma. Born in Neosho, Missouri, Ferris attended the public schools and was graduated from Newton County High School in 1897 and from the Kansas City School of Law in 1901. . According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Ferris, "This partnership directly addresses all three priorities: scalability, creative optimization and data measurement." Ferris added, "While we are still in the early stages of establishing the infrastructure for the next-generation VOD advertising model, this agreement reduces technology hurdles, while directly addressing the digital needs of agencies and advertisers." About Atlas Atlas (www.AtlasSolutions.com) is a provider of digital marketing technologies and expertise. Atlas offers agencies and marketers integrated solutions for Video On Demand, online campaign management, rich media, search marketing, landing page optimization Landing page optimization (LPO, also known as webpages optimization) is the process of improving a visitor's perception of a website by optimizing its content and appearance in order to make them more appealing to the target audiences, as measured by target goals such as conversion , reporting, and analysis to maximize their online ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and provides a highly scalable ad-serving platform to help online publishers increase revenue. Atlas delivers the industry's most complete service and support, serving its clients from offices in Seattle, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Denver, and London. Atlas is an operating unit of aQuantive, Inc (NASDAQ: AQNT) and is a member of the NAI See Network Associates. , adhering to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . About Concurrent Concurrent (NASDAQ: CCUR) is a leading provider of high-performance, real-time Linux software and solutions for commercial and government markets. For 40 years Concurrent's best-of-breed products have enabled a range of time-critical solutions including: modeling and simulation, high speed data acquisition, visual imaging, low latency Low latency allows human-unnoticeable delays between an input being processed and the corresponding output providing real time characteristics. This can be especially important for internet connections utilizing services such as online gaming and VOIP - VOIP is not as important as transaction processing and on-demand television. Concurrent's on-demand television applications are utilized by major service providers in the cable and IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. industries to deliver video-on-demand (VOD). Concurrent is a global company with regional offices in North America, Europe, Asia and Australia, and has products actively deployed in more than 24 countries. Concurrent's products and services are recognized for being uniquely flexible, comprehensive, robust and reliable. For more information, please visit www.ccur.com. About Everstream Everstream serves the world-wide cable and telecommunications industry with software commercially deployed in ten of the largest broadband service providers, in 145 markets and covering over 14 million digital subscribers. Everstream's domestic customers include Comcast, Time Warner, Adelphia, Cox and Echostar; international customers include J:COM in Japan. Everstream provides industry leading data collection, reporting, analytics, and advertising platforms, enabling universal data collection. Everstream technology empowers marketing, programming, advertising and operations teams to seamlessly analyze usage, revenue and quality of interactive services. This intelligence provides new ways to compete by quickly identifying opportunities for revenue growth, operational efficiencies and reduction of subscriber defection. For more information, visit www.everstream.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Words such as "expects," "anticipates," "forecasts," and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. Forward-looking statements also include any other passages that relate to expected future events or trends that can only be evaluated by events or trends that will occur in the future. The forward-looking statements in this release include, without limitation, statements regarding expected integration of Atlas On Demand technology with Concurrent and Everstream technologies. The forward-looking statements are based on the opinions and estimates of management at the time the statements were made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. These risks and uncertainties include, among others, the risk that product development and integration efforts may not be successful, may be delayed, or may be more costly than expected. More information about factors that could cause actual results to differ materially from those predicted is set out in aQuantive's annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2005, filed with the Securities and Exchange Commission, Concurrent's Form 10-K filed with the Securities and Exchange Commission on Sept. 2, 2005 and subsequent filings with the SEC. The risk factors discussed in such Form 10-Ks under the heading "Risk Factors" are specifically incorporated by reference in this press release. Our forward-looking statements are based on current expectations and speak only as of the date of such statements. Readers are cautioned not to place undue reliance upon these forward-looking statements, which speak only as to the date of this release. Except as required by law, aQuantive and Concurrent, undertake no obligation to update any forward-looking or other statements in this press release, whether as a result of new information, future events or otherwise. Everstream and its logo and Concurrent and its logo are registered trademarks of Concurrent Computer Corporation  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . . All other product names are trademarks or registered trademarks of their respective owners. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion