Atlas Secures Global Partnership with Media Contacts.LONDON & SEATTLE -- Atlas, a leading provider of digital marketing technologies and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AQNT), today announced it had signed a global partnership deal with Media Contacts, the interactive arm of Havas (Euronext Paris Euronext Paris is France's securities market, formerly known as the Paris Bourse, which merged with the Amsterdam and Brussels exchanges in September 2000 to form Euronext NV, which is the second largest exchange in Europe behind the London Stock Exchange. : HAV HAV hepatitis A virus. HAV abbr. hepatitis A virus HAV Hepatitis A virus, see there .PA). Atlas will provide technology services and support to Media Contacts' expanding global network, currently comprising of 30 cities, in 23 countries across the globe. Following a competitive pitch, Atlas becomes a Media Contacts' technology strategic partner, supporting the global Media Contacts network, which provides services to over 400 clients worldwide including market leaders such as Air France Air France in full Compagnie Internationale Air France French passenger and cargo airline with more than 200 destinations in some 80 countries. It introduced supersonic Concorde service in 1976, but financial loss led the company to cease its Concorde , Dell, Nike and Reckitt Benckiser. Atlas will work with Media Contacts to expand further Atlas technology's integration with Artemis[TM] - Media Contacts' proprietary data platform - and enable Media Contacts' clients to benefit from unique insights into their interactive campaigns' efficiency and dynamics. By offering third-party ad serving for the full spectrum of digital advertising formats - banners, search, rich media, in-stream video and VOD See video-on-demand. VoD - video on demand (Video on Demand) - the Atlas Digital Marketing Suite is enabling additional avenues for creative optimization and improved targeting to the Media Contacts network. Yann Le Roux Roux , Pierre Paul Émile 1853-1933. French bacteriologist. His work with the diphtheria bacillus led to the development of antitoxins to neutralize pathogenic toxins. , Senior Vice President, Director of Operations for Global Technologies and Artemis[TM], said of the appointment, "Our priority was to identify a suitable partner that would be able to support the needs and development of our network worldwide. The integration of the data Atlas can supply into Artemis will enable us to provide unparalled value to our clients, and we look forward to building the relationship further in the future." Richard Dunmall, Senior Vice President and Managing Director of Atlas EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. said, "The technologies we have developed put us in an ideal position to add value to the Media Contacts business and to maximize the impact and effectiveness of the Artemis[TM] model. Atlas is expected to continue to expand its operations over the course of 2007, and this will allow us to provide additional support not just for the existing Media Contacts markets, but also for those they plan to operate across in the future." About Atlas Atlas (www.AtlasSolutions.com) provides digital media technologies for agencies, advertisers and publishers. Atlas solutions for agencies and advertisers enable the unified management of digital marketing campaigns across display banners, rich media, search, video, and websites. Atlas solutions for publishers maximize advertising revenue across all available and developing digital media platforms. With industry-leading tools and close collaboration, Atlas helps its clients achieve dramatic, measurable results. Atlas serves its clients from offices in Seattle, San Francisco, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Denver, Raleigh and London, Germany, Italy, Japan and Australia. Atlas, an operating unit of aQuantive, Inc. (NASDAQ:AQNT), is a member of the NAI See Network Associates. , adhering to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). , and is the first third-party ad server to complete the auditing process and achieve ad measurement accreditation by the Media Rating Council. About Media Contacts Media Contacts ("MC") is the global interactive network of Havas Media - the media division of HAVAS. MC provides data driven media solutions across all interactive channels: digital, direct response, relationship based media. MC brings together professional expertise, proven strategic insight, and Artemis[TM], MC's advanced proprietary data platform, to maximize impact for the advertiser interactive media investment. Since 1997, and in 23 countries in 30 cities across Europe, North America, South America, Asia, and Oceania, Media Contacts is the trusted partner of more than 400 clients, including the market leaders in many industries, such as Air France, Danone, Dell, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citro[R]n, Repsol, Reckitt Benckiser and Vonage, amongst others. To learn more, please visit www.mediacontacts.com. |
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