Atlas Search Clicks with Agency and Direct Advertiser Clients.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Hamon & Associates and HomeLoanCenter.com demonstrate the significant time saving capabilities Atlas Search delivers Today at AD:TECH New York, Atlas DMT See DSL. (R), a digital marketing technology provider and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive(R) Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AQNT), released two cases studies demonstrating the success agencies and direct advertisers are having with Atlas(R) Search, the industry's first integrated search marketing and online campaign management system. In the two case studies, involving Los Angeles-based full service agency Hamon & Associates (www.hamon-associates.com), and HomeLoanCenter.com, the leading online full spectrum mortgage lender, Atlas Search was found to free clients from the time-intensive logistics of highly complex search marketing campaigns, and enable them to focus more time on marketing strategy. For Hamon & Associates, whose clients include Bosch, Thermador and New Caledonia New Caledonia, Fr. Nouvelle Calédonie, internally self-governing territory of France (2005 est. pop. 216,000), land area 7,241 sq mi (18,760 sq km), South Pacific, c.700 mi (1,130 km) E of Australia. Tourism South, among others, the challenge faced for two years has been managing paid search campaigns across multiple search engines separately from the rest of their clients' online marketing initiatives. "Managing and tracking client campaigns across multiple programs including rich media, banners and search is time consuming and extremely difficult," said Joe Mak, online marketing manager of Hamon & Associates. "Through the combination of Atlas Search and the Atlas Suite, I spend three hours less a week per client enabling the delivery of better results for our clients by working on strategy rather than tactical implementations." Named one of the top 10 online direct mortgage lenders in the nation, HomeLoanCenter.com faced a challenge as the home lending market tightened. Recognizing the importance of HomeLoanCenter.com's paid search campaigns and the increasing time spent on maintaining a desired keyword rank, Marketing Program Coordinator Robert Pettee turned to Atlas Search. "Prior to Atlas Search, I would have to watch my computer all day, playing day-trader with the search terms. Today I am able to manage our paid search campaigns in a fraction of the time it would otherwise take," Pettee said. "Not only does Atlas Search save time, it also enables me to manage and implement highly complex search campaigns across multiple engines more effectively and easily than ever before." Atlas Search is the result of the integration of Atlas OnePoint's (formerly GO TOAST) paid search management and optimization tools, and the award-winning Atlas(TM) Digital Marketing Suite, and enables advertising agencies and direct advertisers to strategically manage all of their online campaigns, including paid search, in one place. "We are extremely pleased by the rapid acceptance and success Atlas Search is having in the marketplace," said Ona Karasa, president of Atlas DMT. "Our strategy to deliver one solution that manages digital marketing data across clients' campaigns, including search, has paid off over the past year as evidenced by the success of clients such as Hamon & Associates and HomeLoanCenter.com." The services Atlas Search offers include BidManager(SM), which manages all keywords across multiple search engines, and utilizes exclusive Rules-Based Bidding(SM); ProfitBuilder(SM), which tracks results per keyword, per position and per search engine; and CampaignOptimizer(SM), which predicts results and automatically optimizes campaigns. To read the Hamon & Associates and HomeLoanCenter.com Atlas Search case studies, go to: http://atlasdmt.com/insights/. About Atlas DMT Atlas DMT (www.atlasdmt.com) is a marketing technology provider and creator of the Atlas(R) Digital Marketing Suite, the industry's first fully integrated online campaign management platform built by and for marketers. The Atlas Suite helps advertising agencies and advertisers deliver efficient, profitable digital marketing programs. The Suite manages online media planning, buying, creative management, analysis and optimization, and offers an integrated paid search management toolset. Atlas Suite clients include Carat Interactive, OMDi, Euro RSCG Euro RSCG is an advertising agency network with global operations headquartered in New York. It is the main advertising agency network of the French communications group Havas, and is ranked 5th largest network according to Advertising Age Magazine, with over 233 offices in 75 Worldwide, Tribal DDB Tribal DDB is a worldwide network of interactive agencies, established in 2000, when the advertising giant DDB integrated all its interactive-web properties under the Tribal brand. , Foote, Cone & Belding, and ID Media. Atlas DMT serves its clients from offices in Seattle, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , New York, and London, delivering the industry's most complete service and support. Atlas DMT is DMT I Diabetes Mellitus Type 1 an operating unit of aQuantive, Inc (NASDAQ:AQNT). Atlas DMT is a member of the NAI See Network Associates. and adheres to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie cookie File or part of a file put on a Web user's hard disk by a Web site. Cookies are used to store registration data, to make it possible to customize information for visitors to a Web site, to target Web advertising, and to keep track of the products a user wishes to , go to: www.networkadvertising.org. About HomeLoanCenter.com HomeLoanCenter.com (http://www.homeloancenter.com/) is a branchless, retail mortgage lender dedicated to bringing consumers direct access to the most diverse array of mortgage products available in the industry, through its innovative website and call center. Anthony Hsieh, former founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of LoansDirect, Inc. founded Home Loan Center in 2002. An approved mortgage banker Mortgage Banker A company, individual or institution that originates, sells and services mortgage loans. Notes: Don't confuse a mortgage banker with a mortgage broker. in 50 states and D.C., the company has developed a second-generation Internet platform that delivers a superior lending experience to all borrowers regardless of credit profile, loan type, or loan amount, through its proprietary technologies PACE and CHLOE. About Hamon & Associates Hamon & Associates is a Los Angeles-based full-service agency founded in 1988. Within a small hands-on structure, we offer our clients large agency expertise and know-how. With the diverse marketing and creative backgrounds of our team members, we approach communication as a multi-faceted discipline. From research to marketing and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , to trade and consumer advertising, to media planning and buying, to design and direct mail, to interactive services, we are as responsive as we are creative -- an important combination in helping you take advantage of critical opportunities. Whether you need to create or reinforce an image, carve out a position in an existing market, or expand your reach, Hamon & Associates can assist you. While many of our clients are image-oriented brands or products, our strengths lie across-the-board in creating strategic messages and memorable visuals that connect you to your audience. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion