Atlas Releases Atlas Rich Media 2.0.SEATTLE -- Atlas: --Version 2.0 further addresses the needs of agencies' creative departments through a dedicated portal including enhanced features and templates; media professionals are now able to target Flash-based rich media placements by user behavior, situation and message Atlas (www.AtlasSolutions.com), a provider of digital marketing technologies and expertise, and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (Nasdaq:AQNT), today released version 2.0 of Atlas Rich Media, its integrated rich media offering. Atlas Rich Media 2.0 further addresses the needs of both the creative and media departments within advertising agencies through an array of enhanced features, including a dedicated portal for creative agencies, an array of rich media templates with no additional Flash scripting required, and Customer Targeting capabilities. "Our goal is to develop digital marketing technologies that solve the challenges of both media and creative professionals," said Saar Safra, director of rich media, Atlas. "Atlas Rich Media 2.0 is a giant step forward as creative developers now have all the information and tools needed at their fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. , so that they can focus on breakthrough creative concepts and great design, not technical requirements." Through one integrated and streamlined creative portal system portal system: see circulatory system. , creative designers can author and deliver rich media advertising through a broad collection of new Atlas Rich Media templates which reduce the workload required to manage the specifications of publishers and ad sizes. Atlas Rich Media templates do not require scripting and are designed to work with Macromedia's Multi-Tracking Kit, which is promoted by the Interactive Advertising Bureau. Furthermore, the new Atlas Rich Media web site (www.AtlasRichMedia.com) provides information and a showcase of creative samples. "Rich media advertising is an increasingly essential component of the online marketing mix. However it is extremely complicated especially for the creative design and implementation," said Jason Kelley, executive media director of Real Branding. "The new version of Atlas Rich Media addresses the needs of creative teams in a big way. Its new tools help make the cost of creating rich media units in-line with agencies expectations, save time and are a welcome addition to our rich media efforts." Additionally, the Atlas Customer Targeting engine that has been enhancing marketers' online campaigns for years can now also be used to deliver Atlas Rich Media ad formats. Available targeting schemes include: --Behavioral: Segmentation based on behaviors tracked on a client's web site, browsing patterns, exposure to specific ad impressions or marketing vehicles (e.g. search, email, etc.) that have driven conversions --Situational: Real-time targeting based on demographic variables, such as geography, gender, time/day, connection speed, technology, home or business, and domain and ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. --Messaging: Creative testing, and direct response and branding conversion studies utilizing test and control groups to determine the effectiveness of placements Integrated into the Atlas Suite, Atlas Rich Media is based on the mature TopLayer technology from Ad4ever. Atlas Rich Media's primary Flash-based formats include Expanding, Floating, Streaming Video and Custom ads, which are certified and approved on the big three Internet portals -- AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). and Yahoo! -- and hundreds of other publishers. About Atlas Atlas (www.AtlasSolutions.com) is a provider of digital marketing technologies and expertise. Atlas offers agencies and marketers integrated solutions for online campaign management, rich media, search marketing, landing page optimization Landing page optimization (LPO, also known as webpages optimization) is the process of improving a visitor's perception of a website by optimizing its content and appearance in order to make them more appealing to the target audiences, as measured by target goals such as conversion , reporting, and analysis to maximize their online ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and provides a highly scalable ad-serving platform to help online publishers increase revenue. Atlas delivers the industry's most complete service and support, serving its clients from offices in Seattle, San Francisco, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Denver, and London. Atlas is an operating unit of aQuantive, Inc (Nasdaq:AQNT) and is a member of the NAI See Network Associates. , adhering to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . |
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