Atlas OnePoint Announces Upgraded Online Search Marketing and Management Features; Improved User Interface Will Save Clients Time and Improve Results.DENVER -- Atlas OnePoint (formerly GO TOAST), a digital marketing management toolset provider (www.AtlasOnePoint.com), and a division of Atlas DMT See DSL. , today announced a new user interface that is the direct result of an extensive and ongoing Customer Involvement Project including hundreds of customers. "This new interface continues to push our online marketing management tools to the forefront of the paid search industry," said Dave Carlson, president of Atlas OnePoint. "As a leading solution for online marketers to manage all aspects of their marketing campaigns, we are committed to improving our leadership position in the global online marketing management marketplace and today's news is further indication of our efforts." Atlas OnePoint recently unveiled their new user interface featuring streamlined navigation including fewer, more intuitive paths through the OnePoint Online Marketing Management Console A terminal or workstation used to monitor and control a network. See Microsoft Management Console. , and drop-down menus to facilitate quick movement from page-to-page, and on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. paths to enable the user to move quickly and easily throughout the site. OnePoint customers can now view detailed actionable data in a ProfitBuilder(SM) ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). Conversion tracking report and with one click, take the appropriate action to change their bidding strategy or to increase ROI based on that data. If a particular listing is not performing well, customers can click on the "change listing button" and automatically insert new titles, descriptions or tracking URL's for the search listing into the selected search engine in order to improve performance. From one interface, online advertisers can manage thousands of keywords and review, change and optimize their online marketing campaigns simultaneously across 40 major domestic and international pay-per-click search engines and comparison-shopping sites including Yahoo!'s Overture, Google AdWords A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. , FindWhat.com, Shopping.com, BizRate, and Froogle. "Atlas OnePoint continues to focus on providing solutions to meet the unique needs of online marketers. In this case, we received hundreds of pieces of feedback enabling our customers to have direct input into what they want the tool to evolve into. We have frequent and in-depth interactions with our customers, and many of our enhancements are the direct result of those interactions," Carlson said. Atlas OnePoint offers a free 14-day trial which can be accessed at www.AtlasOnePoint.com. About Atlas OnePoint Atlas OnePoint (www.AtlasOnePoint.com), formerly GO TOAST, is a leading global provider of paid search management and optimization tools and operates as part of Atlas DMT, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (www.atlasdmt.com). Atlas OnePoint enables small and mid-tier online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients' bids and positions in leading Internet pay-per-click search engines, which saves clients time and money, improves ROI and increases website traffic. Atlas OnePoint offers Rules-Based Bidding(SM) along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. For more information about Atlas OnePoint, visit www.AtlasOnePoint.com or call 303-721-2925. About Atlas DMT Atlas DMT (www.atlasdmt.com) is a marketing technology provider and creator of the Atlas(TM) Digital Marketing Suite, the industry's first fully integrated online campaign management platform built by and for marketers. The Atlas Suite helps advertising agencies and advertisers deliver efficient, profitable digital marketing programs. The Suite manages online media planning, buying, creative management, analysis and optimization, and offers an integrated paid search management toolset. Atlas Suite clients include Carat Interactive, OMDi, Euro RSCG Euro RSCG is an advertising agency network with global operations headquartered in New York. It is the main advertising agency network of the French communications group Havas, and is ranked 5th largest network according to Advertising Age Magazine, with over 233 offices in 75 Worldwide, Tribal DDB Tribal DDB is a worldwide network of interactive agencies, established in 2000, when the advertising giant DDB integrated all its interactive-web properties under the Tribal brand. , Foote, Cone & Belding, and ID Media. Atlas DMT serves its clients from offices in Seattle, San Francisco, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and London, delivering the industry's most complete service and support. Atlas DMT is an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc (Nasdaq:AQNT). Atlas DMT is a member of the NAI See Network Associates. and adheres to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org. |
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