Atlas On Demand and TANDBERG Television Join Forces to Enhance Dynamic Ad Placement for on-Demand Television.SEATTLE & ATLANTA -- Combined End-to-End Solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. to Provide Media Buying and Selling Communities with New Tools for Dynamic Advertising that Eliminate Technical Barriers Atlas, a provider of digital marketing technologies and expertise and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (Nasdaq:AQNT), and TANDBERG Television  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . (TAT TAT abbr. Thematic Apperception Test TAT 1. tube agglutination test. 2. tetanus antitoxin. TAT .OL) today announced an agreement to integrate and market their respective next-generation on-demand advertising campaign management solutions. The combination of Atlas On Demand's automated campaign management, ad decision logic, optimization and reporting tools for media buyers with the TANDBERG AdPoint(R) On Demand Advertising Platform for managing dynamic ad placement for media sellers, operators and programmers will enable advertising agencies to efficiently plan, buy, execute, optimize and measure video-on-demand (VOD See video-on-demand. VoD - video on demand ) campaigns. In addition, it will allow cable operators and network programmers to manage dynamic ad placement and achieve greater revenue opportunities. "Free video on demand is a great value for consumers and a highly competitive differentiator for operators," said Braxton Jarratt, Senior Vice President, Marketing and Business Development, TANDBERG Television. "Our partnership with Atlas aligns two market leaders serving the media buying and media selling communities. By combining AdPoint with the technology of Atlas On Demand, we expect to deliver a seamless, end-to-end working solution that removes the technical hurdles to on-demand advertising." The combination of Atlas On Demand and AdPoint addresses many of the technological constraints advertisers, operators and programmers face with buying and selling VOD advertising today. These constraints include multiple sellers and data standards, long lead times for creative, limited copy rotation and only program-centric metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. -- all of which stifle media spending in the category. Together, Atlas and TANDBERG Television will address these limitations and provide robust planning and reporting across sellers, flexible lead times for creative, copy rotation and ad measurement, as well as the foundation for improved targeting. "Teaming with TANDBERG Television advances Atlas' mission to proactively address the digital needs of our agencies and advertisers," said Jay Schiller, Vice President of Business Development, Atlas on Demand. "We are making more flexible and efficient tools to successfully execute, optimize and measure VOD advertising campaigns. We are committed to working with top technology partners through open architectures, to realize the full potential of new on-demand advertising business models." TANDBERG Television's AdPoint The TANDBERG Television AdPoint platform provides cable operators and programmers with a complete solution for production, management, and placement of non-linear advertising. AdPoint is compatible will all major VOD streaming servers Refers to a dedicated computer system delivering streaming media or to a streaming service within a Web or application server. See streaming audio and streaming video. and is built on an open, flexible architecture supporting popular industry interfaces for integration of applications and devices. Since AdPoint runs as a single comprehensive advertising platform, the technology can support advertisers, ad agencies, brokers, cable networks and MSOs -- in one collaborative environment. In particular, AdPoint helps advertisers move beyond the 30-second spot to deliver TV advertising on-demand and targeted to consumers, without the limitations of traditional TV media placement. Atlas On Demand Atlas On Demand, a division of Atlas, provides advertising campaign management and measurement solutions for on-demand television. Atlas On Demand equips advertising agencies and large direct advertisers with the end-to-end workflow needed to deliver effective on-demand marketing campaigns. The technology is built on Atlas' industry-leading, centrally hosted, software serving hundreds of advertising customers and handling billions of dynamic ad-insertion decisions a month. The on-demand advertising technology consists of integrated applications for media planning and buying, optimization, ad decisions and analytics all designed to be integrated with existing on-demand platforms. The management software solution is designed to address every step in the campaign process. About Atlas Atlas (www.AtlasSolutions.com) is a provider of digital marketing technologies and expertise. Atlas offers agencies and marketers integrated solutions for Video On Demand, online campaign management, rich media, search marketing, landing page optimization Landing page optimization (LPO, also known as webpages optimization) is the process of improving a visitor's perception of a website by optimizing its content and appearance in order to make them more appealing to the target audiences, as measured by target goals such as conversion , reporting, and analysis to maximize their online ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and provides a highly scalable ad-serving platform to help online publishers increase revenue. Atlas delivers the industry's most complete service and support, serving its clients from offices in Seattle, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Denver and London. Atlas is an operating unit of aQuantive, Inc (Nasdaq:AQNT) and is a member of the NAI See Network Associates. , adhering to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . About TANDBERG Television Whether it's advanced compression systems Compression Systems (formerly Cooper Compression / Cooper Energy Services / Cooper Turbocompressor / Cooper), a division of Cameron International,is a provider of reciprocating and centrifugal compression equipment and aftermarket parts and services. , on-demand or interactive television, TANDBERG Television (TAT.OL) delivers the technology and expertise that is moving digital video forward. The company's award-winning solutions are used by the world's leading network operators, broadcasters and content owners to deliver new viewer experiences and advertising opportunities. With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality digital TELEVISION solutions including IPTELEVISION, HDTELEVISION, video-on-demand, advertising on-demand, and interactive TELEVISION applications to customers in the Americas, Asia Pacific, Europe, Middle East and Africa. For more information, please visit www.tandbergtv.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Certain statements in this press release are "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Words such as "expects," "anticipates," "forecasts," and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. Forward-looking statements also include any other passages that relate to expected future events or trends that can only be evaluated by events or trends that will occur in the future. The forward-looking statements in this release include, without limitation, statements regarding expected integration of Atlas On Demand technology with TANDBERG's AdPoint platform. The forward-looking statements are based on the opinions and estimates of management at the time the statements were made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. These risks and uncertainties include, among others, the risk that product development and integration efforts may not be successful, may be delayed, or may be more costly than expected. More information about factors that could cause actual results to differ materially from those predicted in aQuantive's forward-looking statements is set out in its annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2005, filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance upon these forward-looking statements, which speak only as to the date of this release. Except as required by law, aQuantive, undertakes no obligation to update any forward-looking or other statements in this press release, whether as a result of new information, future events or otherwise. |
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