Atlas On Demand and SeaChange Team Up for On Demand Television Advertising Lifecycle Solution.SEATTLE & MAYNARD, Mass. -- Industry Leaders in Digital Advertising Technology and Video On Demand Join Forces Atlas, a provider of digital marketing technologies and expertise, and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (Nasdaq:AQNT), and SeaChange (Nasdaq:SEAC SEAC Student Environmental Action Coalition SEAC Spongiform Encephalopathy Advisory Committee SEAC Southeast Archeological Center (National Park Service) SEAC South East Asia Command (Allies WWII) ), the market leader for Video On Demand and digital cable ad insertion, today announced a relationship to co-develop a comprehensive advertising campaign management solution for On Demand television. Atlas launched last week Atlas On Demand, a new division focused on providing advertising campaign management and measurement solutions for On Demand television. The Atlas On Demand and SeaChange collaboration enables advertisers to tap the On Demand advertising opportunity with an automated set of campaign management and reporting tools, integrated with the most commercially deployed On Demand platform. The technology addresses the full range of the On Demand lifecycle, in turn meeting the needs of advertisers, programming networks and television operators. "This announcement is precisely what has been missing as a key success ingredient to realize the full potential of On Demand advertising," said Alan Schanzer, managing partner, Mediaedge:cia, part of WPP's media investment management company GroupM. The television landscape is changing dramatically as a powerful, addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be , and measurable advertising medium. It is very encouraging to see partnerships such as Atlas and SeaChange collaborate to enable the cable industry and the agency community to more efficiently manage this change." SeaChange's Video On Demand (VOD See video-on-demand. VoD - video on demand ) System -- a comprehensive platform incorporating its patented MediaCluster servers and end-to-end automation software -- enables broadband operators to easily deliver On Demand programming services. SeaChange VOD systems are the foundation for the majority of commercial On Demand television services around the world. In more than 100 operations, SeaChange fulfills more than 100 million subscriber stream requests each month. "At SeaChange, we understand the 'ecology' of the television business and the relationship between content providers, advertisers and broadband television providers," said James Kelso, vice president, marketing and communications, SeaChange International  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . . "Through collaboration with superior partners we intend to ensure that our solutions provide the automation and reliability necessary to support the dynamic and targeted opportunities in On Demand television. Atlas is expert in automating the workflow of advertisers and their agencies and brings a significant advantage to the capabilities of our Video-On-Demand system." Atlas On Demand equips advertising agencies and large direct advertisers with the end-to-end workflow needed to deliver effective On Demand marketing campaigns. Atlas On Demand's technology is built on industry-leading, centrally hosted software serving hundreds of advertising customers, and handles more than 70 billion dynamic insertion decisions a month. The On Demand advertising technology consists of integrated applications for media planning and buying, optimization, ad decisions and analytics, all designed to be integrated with existing On Demand platforms. The management software solution is designed to address every step in the campaign process. "We know from our experience working with hundreds of advertising agencies and direct advertisers that, despite the tremendous excitement surrounding On Demand advertising, there has been no integrated way to execute and measure a successful campaign," said Scott Ferris Scott Ferris (November 3, 1877 - June 8, 1945) was a U.S. Representative from Oklahoma. Born in Neosho, Missouri, Ferris attended the public schools and was graduated from Newton County High School in 1897 and from the Kansas City School of Law in 1901. , senior vice president and general manager, Atlas On Demand. "Our collaboration with SeaChange offers an open set of applications to effectively plan, execute and measure On Demand advertising campaigns. This will allow advertisers the ability to integrate the new medium into their overall advertising campaigns while offering programming networks and television operators a way to increase advertising relevancy for their viewers and accelerate an advertising model for this medium." About Atlas Atlas (www.AtlasSolutions.com) is a provider of digital marketing technologies and expertise. Atlas offers agencies and marketers integrated solutions for Video On Demand, online campaign management, rich media, search marketing, landing page optimization Landing page optimization (LPO, also known as webpages optimization) is the process of improving a visitor's perception of a website by optimizing its content and appearance in order to make them more appealing to the target audiences, as measured by target goals such as conversion , reporting, and analysis to maximize their online ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and provides a highly scalable ad-serving platform to help online publishers increase revenue. Atlas delivers the industry's most complete service and support, serving its clients from offices in Seattle, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Denver, and London. Atlas is an operating unit of aQuantive, Inc. (Nasdaq:AQNT) and is a member of the NAI See Network Associates. , adhering to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas cookie cookie File or part of a file put on a Web user's hard disk by a Web site. Cookies are used to store registration data, to make it possible to customize information for visitors to a Web site, to target Web advertising, and to keep track of the products a user wishes to , go to: www.networkadvertising.org. About SeaChange First deployed in 2000 and now supporting over 100 broadband networks  This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. delivering video services, SeaChange's VOD servers and software are the foundation for the majority of commercial on-demand television services around the world. In cable advertising, SeaChange Spot Systems are responsible for the insertion of thousands of ads each day. With its partners Atlas and Visible World, SeaChange is leveraging its unique expertise to create pragmatic solutions that bring new targeted advertising opportunities to television on-demand. Additionally, its server systems are supporting the storage and delivery of video content for hundreds of broadcasters, studios and television networks around the world. SeaChange provides digital video systems that are changing television. Its powerful server and software systems enable television operators to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy-winning MediaCluster technology and VOD systems, thousands of SeaChange systems are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. SeaChange is headquartered in Maynard, Massachusetts Maynard is a town in Middlesex County, Massachusetts, United States. As of the 2001 census, the town population was 10,037. History Maynard, located on the Assabet River, was first settled in 1638 and was officially incorporated in 1871. , and has product development, support and sales offices throughout the world. Visit www.schange.com. |
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