Atlas Launches New Web-Based Video Advertising Capability for Marketers and Publishers.Atlas In-Stream Video Simplifies Process of Placing Video Ads Online with Complete End-to-End Solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. -- as with Banner Ads SEATTLE -- Atlas, a leading provider of marketing technologies and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (Nasdaq:AQNT), today announced the release of its Atlas In-Stream Video product for serving online advertising, allowing an unprecedented level of accountability for web-based in-stream video advertising. With Atlas In-Stream Video, online marketers and publishers have the ability to place in-stream video ads on the web as easily as display banners, plus accurately measure the conversion and reach of these campaigns across a multi-site media plan. By offering third-party ad serving for the full spectrum of digital advertising formats -- banners, search, rich media and now in-stream video -- the Atlas Digital Marketing Suite is enabling more avenues for creative optimization and improved targeting. With one single, integrated view of online digital marketing metrics, via the Atlas Digital Marketing Suite, marketers discover insights across digital channels, and between brand and direct-response marketing efforts. "The Atlas offering for video on the web is a great complement to their video-on-demand offering with the added benefit of a medium that scales," said Benjamin Ezrick, media supervisor, Neo@Ogilvy. "Being able to aggregate reach and optimize video ads across multiple media platforms is becoming crucial for media buyers." Unlike traditional video ads on television, in-stream video offers levels of measurement and accountability never available before. In-stream video is the video ad placed before and during video programming on video sites, through a video player, allowing advertisers to reach audiences that may be seeking video content through non-linear, on-demand channels that present a challenge to reach via broadcast or cable TV. Atlas provides detailed metrics including impressions, conversions, user interactions with companion ads, return on investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ) and conversion rate by creative, placement and site, as well as brand exposure duration metrics. "As video begins to transform the online environment, advertisers and publishers are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. technology solutions to assist them in the delivery and workflow of digital video," said Scott Ferris, senior vice president and general manager of Atlas Emerging Media. "Atlas is dedicated to pioneering and delivering the most relevant and effective video-serving tools in the industry -- whether the video is rich media, VOD See video-on-demand. VoD - video on demand (video on demand) or in-stream. We have been working with innovative publishers, distributors and marketers to bring the kind of video optimization and analytics marketers have come to expect from online display media." Atlas also supports rich-media video banners, and VOD advertising. In the past year, Atlas has announced partnerships with the leading video-on-demand providers: SeaChange (May 2005), C-COR (July 2005), TANDBERG Television (June 2006) and Concurrent and Everstream (July 2006). In September, the technologies of Atlas and SeaChange enabled a groundbreaking trial: A dynamic ad insertion campaign for on-demand television, conducted by a national network, MTV Networks, Sunflower Broadband and Mediaedge:CIA CIA: see Central Intelligence Agency. (1) (Confidentiality Integrity Authentication) The three important concerns with regards to information security. Encryption is used to provide confidentiality (privacy, secrecy). . As television media becomes more addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be and fragmented, advertising agencies are looking for technology solutions to assist them in the delivery and purchase of on-demand media. Atlas intends to assist these agencies as well as programmers and operators to complete an on-demand advertising buy from purchase to delivery. About Atlas Atlas (www.AtlasSolutions.com) is a provider of digital marketing technologies and expertise. Atlas offers agencies and marketers integrated solutions for video on demand, online campaign management, in-stream video, rich media, search marketing, landing page optimization Landing page optimization (LPO, also known as webpages optimization) is the process of improving a visitor's perception of a website by optimizing its content and appearance in order to make them more appealing to the target audiences, as measured by target goals such as conversion , reporting, and analysis to maximize their online ROI, and provides a highly scalable ad-serving platform to help online publishers increase revenue. Atlas delivers the industry's most complete service and support, serving its clients from offices in Seattle, San Francisco, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Denver and London. Atlas, an operating unit of aQuantive, Inc. (Nasdaq:AQNT), is a member of the NAI See Network Associates. , adhering to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). , and is the first third-party ad server to complete the auditing process and achieve ad measurement accreditation by the Media Rating Council (MRC See Maximum return criterion. ). |
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