Atlas Interactive Delivers TV Through Phone Lines in India.Business Editors/High-Tech Writers LONDON--(BUSINESS WIRE)--June 10, 2004 The global communications company, Atlas Interactive a part of Atlas Group of Companies, working initially with Indian telecoms giant, Bharat Sanchar Nigam Limited Bharat Sanchar Nigam Limited (known as BSNL) is a public sector communications company in India. It is the largest telecommunication company in India and the sixth largest in the world . (BSNL BSNL Bharat Sanchar Nigam Limited BSNL Biosecurity and Nanoscience Laboratory ) today (10 June 2004) announced a $200million plan to use IP technology to deliver entertainment and information services See Information Systems. over existing copper networks and through televisions to millions of people in India. In a 15 year revenue sharing revenue sharing Funding arrangement in which one government unit grants a portion of its tax income to another government unit. For example, provinces or states may share revenue with local governments, or national governments may share revenue with provinces or states. deal, Atlas Interactive will partner with BSNL to deploy: TV over IP; time-shifted TV; interactive TV; video-on-demand; videoconferencing; broadband, and a range of commercial and information support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services to be developed in collaboration with the private and public sectors. The project will be branded 'netTV'. The project will require $200m of funding by 2007 and is expected to break even by 2006. Significant financial support in terms of vendor financing Vendor Financing The lending of money by a company to one of its customers so that the customer can buy products from it. By doing this, the company increases its sales even though it is basically buying its own products. has been committed by selected vendors of this technology and plans are underway for a major public offering in 2004 in India to enhance equity. There are currently 247 free to air and 96 paid digital channels available in India and 27 different satellite systems. netTV will use set top boxes linked to televisions and phone lines to deliver high quality television services in addition to music, broadband access, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , email, web and Intranet access and data - all at broadband speeds of up to 3 Mbps. Philippe Bednarek, Chairman of the Atlas Group, comments: "Indian audiences have previously experienced unreliable television networks and Internet dial-up. netTV utilises innovative IP technology to converge telephony with Internet and television. The result will be a uniquely consistent service. There are currently 60m fixed line subscribers of Indian Government telcos and I am confident that we can successfully penetrate this market. The deal with BSNL is a landmark development in global communications technology." Due to be launched in the coming six months, the services will be broadcast in the suburbs of Delhi, Gurgaon, Faridabad, Ghaziabad and Noida. Any BSNL customer in the Atlas service area with a television set and a telephone connection will be able to access the broadcast services, as well as basic internet functions such as web browsing and email, through a set-top-box provided by Atlas. Chairman of Atlas Interactive India, Abhishek Verma, comments: "netTV combines low cost infrastructure and cutting edge technology. Atlas Interactive is already recognised for its telecoms and high speed networks in worldwide public sector and military markets and we welcome the opportunity to extend this to BSNL subscribers." Issued on behalf of Atlas Interactive India by TDM (Time Division Multiplexing) A technology that transmits multiple signals simultaneously over a single transmission path. Each lower-speed signal is time sliced into one high-speed transmission. Marketing Associates |
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