Atlas Editions Assigns Electronic Rights for Collier's Encyclopedia to Microsoft.NEW YORK--(BUSINESS WIRE)--Feb. 12, 1998--Atlas Editions Inc., the U.S. direct marketing and publishing company, today announced it will assign the electronic content rights of the critically acclaimed Collier's Encyclopedia Collier's Encyclopedia (full title Collier's Encyclopedia with Bibliography and Index) was a U.S.-based general encyclopedia. Self-described in its preface as "a scholarly, systematic, continuously revised summary of the knowledge that is most significant to to the Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail, (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ). Terms of the transaction were not disclosed. Atlas Editions will still retain rights to publish print versions of Collier's Encyclopedia, rated "best of the big sets" by Ken Kister, the encyclopedia analyst. John Perrachon, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Atlas Editions Inc., said: "The fine reputation of Collier's content with critics and educators is well-deserved. The additional resources from this transaction will allow us to continue to build on the sales momentum we're experiencing with our card, binder and children's book continuity publishing programs. These programs are sold through Atlas Editions' high-volume direct marketing channel of distribution. " "We approached Microsoft for this assignment because we felt its Encarta Encyclopedia was the best fit for the Collier's content and because Microsoft has proven its ability to deliver the highest quality multimedia reference tool on the market," said Julian Trunkfield, senior vice president, corporate development and finance for De Agostini Atlas Editions B.V., who initiated and negotiated the transaction on behalf of Atlas Editions Inc. "We were very pleased when Atlas Editions contacted us regarding a potential assignment of their content," said Robert Bach, Microsoft vice president, learning and entertainment division. "Collier's is a distinguished encyclopedia. Its authoritative heritage is an excellent complement to Encarta's already-rich encyclopedia content." Atlas Editions Inc., De Agostini Atlas Editions B.V.'s U.S. operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon , is part of a $500-million global direct marketing and publishing enterprise, with offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , France, Switzerland, the United Kingdom, Australia and Canada. Atlas Editions publishes a variety of direct marketing products including the I Can Read Book Club, the Weekly Reader Book Club, the Child Development Toy Program (programming) toy program - 1. A trivial program that can be readily comprehended. 2. A program for which the effort of initial coding dominates the costs through its life cycle. See also noddy. and the Star Trek Universe continuity card series. Atlas Editions published the Collier's Encyclopedia 1998 multimedia CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). in conjunction with Sierra On-line, a subsidiary of Cendant Software, during 1996 and 1997. Atlas Editions also announced today that the relationship between Sierra On-line and Atlas Editions is being dissolved. About Atlas Editions Inc. The De Agostini Atlas Editions group acquired P.F. Collier in 1993 and Newfield Publications in 1995. These companies were merged with Atlas Editions to form Collier Newfield Inc., which was re-named Atlas Editions Inc. earlier this year. Today, Atlas Editions is the U.S. operating arm of De Agostini Atlas Editions B.V. This sub-holding, known worldwide as Atlas Editions, includes Editions Atlas, the highly successful French direct marketer as well as sister companies in Switzerland, the United Kingdom, Belgium, Canada, Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . De Agostini is a privately held, Italy-based international publishing, marketing and printing/manufacturing firm. About the Microsoft Corporation Founded in 1975, Microsoft (NASDAQ:MSFT) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day. CONTACT: Atlas Editions Inc. Robert Yardis, 212/508-6017 or Phase Two Strategies Stuart Pearlman, 212/716-3400 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion