Atlas Editions Appoints Nagel to Head Online Marketing.NEW YORK--(BUSINESS WIRE)--August 3, 1998--Atlas Editions, Inc., announced today that Larry Nagel, a former marketing executive with E-Pub and Prodigy An online information service that provides access to the Internet, e-mail and a variety of databases. Launched in 1988, Prodigy was the first consumer-oriented online service in the U.S. , will head up the online marketing programs for this leading U.S. direct marketing company. As director of Online Marketing, Mr. Nagel will report to Aileen Cohane, Atlas's vice president of marketing. In this position, Mr. Nagel will expand Internet marketing See Internet advertising. activities into new areas and product lines, while growing the company's established online acquisition and retention efforts. "Larry brings a wealth of experience in Internet commerce, web product development and marketing strategy," said Ms. Cohane, "and we look forward to his leadership as Atlas moves to the next level of online marketing." Before joining Atlas Editions, Mr. Nagel was vice president, product development and marketing at E-Pub, Inc., where he managed the development, launch and marketing strategy for E-Pub Chat and several other Internet-based products. Prior to that, Mr. Nagel worked as a marketing executive at Prodigy, Inc. where he was responsible for creating and implementing the marketing plans for various content areas. Mr. Nagel earned his bachelor's degree at Harvard University Harvard University, mainly at Cambridge, Mass., including Harvard College, the oldest American college. Harvard College Harvard College, originally for men, was founded in 1636 with a grant from the General Court of the Massachusetts Bay Colony. , and an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from Columbia University Columbia University, mainly in New York City; founded 1754 as King's College by grant of King George II; first college in New York City, fifth oldest in the United States; one of the eight Ivy League institutions. . About Atlas Editions By publishing quality educational, entertainment and reference materials for both adults and children, Atlas Editions makes knowledge entertaining with such well-known products as the Star Trek  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. Universe
continuity card product; the I Can Read and Story Book Treasure
children's book clubs; and the Child Development Toy Program (programming) toy program - 1. A trivial program that can be readily comprehended.2. A program for which the effort of initial coding dominates the costs through its life cycle. See also noddy. . The De Agostini Atlas Editions group acquired P.F. Collier in 1993 and Newfield Publications in 1995. Those companies were merged with Atlas Editions to form Atlas Editions, Inc. Today, Atlas Editions is the U.S. operating arm of De Agostini Atlas Editions, B.V. This sub-holding of Istituto Geografico De Agostini, known worldwide as Atlas Editions, includes Editions Atlas, the highly successful French direct marketer as well as sister companies in Switzerland, the United Kingdom, Belgium, Canada, Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . Istituto Geografico De Agostini is a $1 billion privately held, Italy-based international publishing, marketing and printing/manufacturing firm.
CONTACT: Atlas Editions
Robert Yardis, 212/508-6017
or
Phase Two Strategies
Stuart Pearlman, 212/716-3400
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