Atlas DMT Launches Atlas Digital Marketing Suite 3.5.Business Editors SEATTLE--(BUSINESS WIRE)--April 28, 2003 Atlas Suite 3.5 adds over 100 enhancements to help agencies be more effective and innovative through efficient customized reporting and campaign execution Atlas DMT See DSL. , an advertising technology provider and operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (Nasdaq:AQNT), today released Atlas Digital Marketing Suite 3.5, the latest version of its third party ad serving and campaign management platform. The Atlas Suite 3.5 includes over 100 key enhancements that significantly improve advertising agencies' ability to differentiate themselves when executing online advertising campaigns. In working day in and day out Adv. 1. day in and day out - without respite; "he plays chess day in and day out" all the time with more than 70 interactive and traditional advertising agencies throughout the US and Europe, Atlas DMT has responded to agencies' biggest challenges when it comes to planning and managing online advertising campaigns. Atlas Suite 3.5 addresses these concerns by providing custom reporting tools that allow agencies to efficiently build and deliver creative, insightful reports to their clients. The enhancements also help reduce the overall time and resources spent for each campaign to make execution bulletproof Refers to extremely stable hardware and/or software that cannot be brought down no matter what unusual conditions arise. See industrial strength. bulletproof - Used of an algorithm or implementation considered extremely robust; lossage-resistant; capable of correctly . "Atlas DMT clearly listens to the most significant needs of its agency clients. The new Atlas Suite 3.5 features are targeted directly at addressing our most time consuming tasks," said Edward McLoughlin, director of interactive media for ID Media. "Being able to provide customized reports that speak directly to the needs of our clients while saving our account teams hours of unnecessary work allows us to be more strategic, creative and analytical. The Atlas Suite gives us the freedom to focus on these core competencies instead of spending time "Spending Time" is the first single released by Christian artist Stellar Kart. The lyrics describe the band members desire to spend "more time with God". "Sometimes it’s a real struggle to spend time with God. with mundane tactical execution." Atlas Suite 3.5's One-Click Custom Reporting acknowledges that the generation of compelling campaign results is an agency's life-blood and is central to successfully executing a media plan. This tool not only automates time consuming tasks like formatting and data entry, but also, with the richest array of data in the marketplace to report on, allows agencies to provide scalable custom reporting in the same amount of time it takes to generate a standard campaign report. No longer do agencies have to spend countless hours manipulating report data to provide their clients meaningful campaign analysis. Atlas Suite 3.5 also aims to improve the agencies' bottom line by making campaign execution and management processes more efficient. For example, comprehensive troubleshooting tools allow agencies to launch campaigns with confidence regarding their accuracy, as well as respond quickly and decisively to mid-campaign issues before problems arise. New batch-changing capabilities have also been added, saving hours of trafficking time, whether a media buyer needs to change 15 or 1500 ad placements during a client's campaign. And robust search capabilities enable fast media plan creation by searching for key information, such as standard publisher site lists, across multiple media plans. The Atlas Suite is the advertising industry's leading digital marketing management system built by and for marketers, and it's the only complete solution with integrated media planning and buying tools and optimization. The Atlas Suite is comprised of four modules that correspond to the digital marketing campaign process -- from media planning through ad delivery and reporting to campaign optimization. Together, the Atlas Suite modules offer timesaving tools, integrated data management and comprehensive analytics that are essential for managing a successful campaign. For more information about the Atlas Digital Marketing Suite 3.5, please go to: http://atlasdmt.com/products/atlas_suite_35.pdf. About Atlas DMT Atlas DMT (www.atlasdmt.com) is an advertising technology provider and creator of the Atlas(TM) Digital Marketing Suite, the industry's first end-to-end, fully integrated ad serving and campaign management platform built by and for marketers. Named by ClickZ as the best ad serving technology, the Atlas Suite helps advertising agencies and other marketing professionals deliver efficient, profitable digital marketing programs. The Suite manages online media planning, buying, ad serving, analysis and optimization, with four integrated modules: Atlas Media Console, Atlas Creative Management System, Atlas Delivery and Tracking Services and Atlas Analysis and Optimization Engine. Atlas DMT's patent-pending analytics architecture -- Web Analysis Results Profiler (WARP) -- provides marketers with the depth and granularity they need to answer their most important marketing questions. WARP is just one of a long list of Atlas DMT innovations, including online ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). processing, behavior-based media planning, and online GRP GRP Group GRP Group (file name extension) GRP Glass Reinforced Plastic GRP Gastrin-Releasing Peptide (biology) GRP Gross Rating Point (advertising) and reach forecasting. Atlas Suite clients include Carat Interactive, OMDi, Euro RSCG Euro RSCG is an advertising agency network with global operations headquartered in New York. It is the main advertising agency network of the French communications group Havas, and is ranked 5th largest network according to Advertising Age Magazine, with over 233 offices in 75 Worldwide, Tribal DDB Tribal DDB is a worldwide network of interactive agencies, established in 2000, when the advertising giant DDB integrated all its interactive-web properties under the Tribal brand. , Foote, Cone & Belding, and ID Media. Atlas DMT serves its clients from offices in Seattle, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and London, delivering the industry's most complete service and support. Atlas DMT is an operating unit of aQuantive, Inc (Nasdaq:AQNT). Atlas DMT is a member of the NAI See Network Associates. and adheres to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org. |
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