Atlas DMT Enhances Proprietary Automated Search Engine Marketing Optimization Tool; Added Capabilities to CampaignOptimizer Delivers Increased ROI.SEATTLE -- Today Atlas DMT See DSL. , a digital marketing technology provider, unveiled powerful enhancements to its CampaignOptimizer(R) tool, once again further enhancing marketers' ability to effectively manage their search marketing investments. CampaignOptimizer, initially unveiled in October of 2003, models campaigns, predicts results, automatically optimizes search marketing listings and increases ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). via intelligent self-learning algorithms. Campaign Optimizer's enhancements enable both Atlas Search (http://atlasdmt.com/products/search.asp) and Atlas OnePoint (www.AtlasOnePoint.com, formerly GO TOAST) customers to capture, review and manage additional online advertising performance statistics with even more precision and flexibility. Furthermore, CampaignOptimizer works across all major domestic and international pay-per-click search engines including Yahoo!'s Overture, Google AdWords A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. , and FindWhat.com. "Prior to being introduced to Atlas, we spent hours trying to manage our keywords, checking our bids relative to our competitors and adjusting those bids. Before using Atlas we weren't even totally sure of the ROI per keyword or which position converted the best," said Mondy Beller, vice president of marketing, Shoes.com. "All of that changed two years ago when we started using Atlas. It resulted in time savings equivalent of a full time employee, a cost savings of over 30 percent, and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially our revenue from our pay-per-click campaigns tripled." Shoes.com's Beller added, "Now, CampaignOptimizer takes those core capabilities and adds even more. It allows me to easily adjust my campaign goals and manage my entire PPC See Pocket PC, PowerPC and pay-per-click. PPC - PowerPC campaign to a targeted set of metrics such as CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. (Cost per Acquisition), ROAS ROAS Return on Advertising Spending ROAS Robin On A Stick (internet art/photography project) ROAS Regional Office Administrative Services (Return on Advertising Spend), number of visitors, daily sales goals or budgeted spend. Campaign Optimizer automatically adjusts the search marketing bidding strategy based on the Atlas proprietary algorithm." "This release is the second generation of CampaignOptimizer which is a cornerstone of Atlas Search and Atlas OnePoint," said Ona Karasa, president of Atlas DMT. "Our priority is to maximize our clients' return on the marketing dollars they spend, and automating this process makes them more efficient." In its first incarnation, the tool was designed to present not just a single optimal solution, but the tradeoffs between cost, conversions and sales. Additional improvements in this release include the ability to handle very large campaigns and the additional richness of information presented to the user. "We've learned that clients don't want a black box. Our clients are very savvy about online advertising, and they want visibility and control every step of the way," said Dave Carlson, president of Atlas OnePoint. "The notable improvements in this release provide a more complete picture of the potential of a campaign. This is the future of bid management, and it is available today from Atlas Search and Atlas OnePoint." About Atlas DMT(R) Atlas DMT (www.atlasdmt.com) is a marketing technology provider and creator of the Atlas(R) Digital Marketing Suite, the industry's first fully integrated online campaign management platform built by and for marketers which now includes Atlas Search, built from Atlas OnePoint's industry-leading paid search management and optimization tools. The Atlas Suite helps advertising agencies and advertisers deliver efficient, profitable digital marketing programs. The Suite manages online media planning, buying, creative management, analysis and optimization, and offers an integrated paid search management toolset. Atlas Suite clients include Carat Interactive, OMDi, Euro RSCG Euro RSCG is an advertising agency network with global operations headquartered in New York. It is the main advertising agency network of the French communications group Havas, and is ranked 5th largest network according to Advertising Age Magazine, with over 233 offices in 75 Worldwide, Tribal DDB, Foote, Cone & Belding, and ID Media. Atlas DMT serves its clients from offices in Seattle, San Francisco, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and London, delivering the industry's most complete service and support. Atlas DMT is an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc (Nasdaq:AQNT). Atlas DMT is a member of the NAI See Network Associates. and adheres to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org. About Atlas OnePoint Atlas OnePoint (www.AtlasOnePoint.com), formerly GO TOAST, is a leading global provider of paid search management and optimization tools and operates as part of Atlas DMT, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (www.atlasdmt.com). From one interface, online advertisers can manage thousands of keywords and review, change and optimize their online marketing campaigns simultaneously across 40 major domestic and international pay-per-click search engines and comparison-shopping sites including Yahoo!'s Overture, Google AdWords, FindWhat.com, Shopping.com, BizRate, and Froogle. It optimizes clients' bids and positions in leading Internet pay-per-click search engines, which saves clients time and money, improves ROI and increases website traffic. Atlas OnePoint offers Rules-Based Bidding(SM) along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. For more information about Atlas OnePoint, visit www.AtlasOnePoint.com or call 303-721-2925. |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion