Atlas DMT Appoints Ona Karasa As Chief Technology Officer and Senior Vice President of Development and Product Services.Business Editors SEATTLE--(BUSINESS WIRE)--Sept. 30, 2002 MSNBC MSNBC Microsoft/National Broadcasting Company .com's former executive vice president and general manager to lead Atlas DMT's technology initiatives Atlas DMT See DSL. , an advertising technology provider and creator of the Atlas Digital Marketing Suite 3.0, announced today that it has hired Ona Karasa as its chief technology officer and senior vice president of development and product services. Bringing 20 years of experience in technology development and executive leadership, Karasa will help Atlas DMT be the leading advertising technology provider for advertising agencies. As CTO/SVP development and product services, her responsibilities include managing Atlas DMT's third party ad serving platform and online campaign management solution, the Atlas Digital Marketing Suite. She also oversees the operating unit's strategic technology partnerships and planning, customer service group, and guides the division with respect to new innovations. "Ona's operational and management abilities, her record of success with leading technology organizations and her recent experience in the online advertising space, make her a tremendous addition to our seasoned management team," said Tom Sperry, president of Atlas DMT. "Her skills are the perfect fit for Atlas DMT as we help transform marketing by delivering the best technology to advertising agencies." Most recently, Karasa served as executive vice president and general manager for MSNBC.com, where her responsibilities included the strategic direction and management of the day-to-day operations for the company's finance, marketing, technology, sales and business development departments. Karasa's previous roles include vice president of product development positions for Clarus Corporation and Atrieva. She has also led engineering and development teams at Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. (formerly Aldus) and Intersolv. She holds an M.A. from Bastyr University In 1984, the school was renamed Bastyr College, and in 1994, it became Bastyr University. Bastyr now offers programs in naturopathic medicine, nutrition, acupuncture and Oriental medicine, exercise science and wellness, health psychology, applied behavioral science, midwifery, nutrition and a B.A. from Smith College in Massachusetts. About Atlas DMT Atlas DMT is an advertising technology provider and creator of the Atlas(TM) Digital Marketing Suite 3.0, the industry's first end-to-end, fully integrated ad serving and campaign management platform built by and for marketers. With more than 50,000 campaigns to its credit, the Atlas Suite helps advertising agencies and other marketing professionals deliver efficient, profitable digital marketing programs. The Suite manages online media planning, buying, ad serving, analysis and optimization, with four integrated modules: Atlas Media Console, Atlas Creative Management System, Atlas Delivery and Tracking Services and Atlas Analysis and Optimization Engine. Atlas DMT's patent-pending analytics architecture--Web Analysis Results Profiler (WARP)--provides marketers with the depth and granularity they need to answer their most important marketing questions. WARP is just one of a long list of Atlas DMT innovations, including online ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). processing, behavior-based media planning, and online GRP GRP Group GRP Group (file name extension) GRP Glass Reinforced Plastic GRP Gastrin-Releasing Peptide (biology) GRP Gross Rating Point (advertising) and reach forecasting. Atlas Suite clients include Tribal DDB, Foote, Cone & Belding and TBWA\Chiat\Day. Atlas DMT serves its clients from offices in Seattle, San Francisco, Los Angeles and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , delivering the industry's most complete service and support. Atlas DMT is an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of Ave A, Inc. (Nasdaq:AVEA AVEA American Veterinary Exhibitors Association ). To learn more, please visit www.atlasdmt.com. |
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