Printer Friendly
The Free Library
14,506,104 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Atlantic Syndication Network, Inc. Billion Dollar Broadcast.


Entertainment Editors/Business Editors

LAS VEGAS--(BUSINESS WIRE)--Feb. 18, 2004

Once shunned, now revered by broadcasters, TV Stations are clamoring clam·or  
n.
1. A loud outcry; a hubbub.

2. A vehement expression of discontent or protest: a clamor in the press for pollution control.

3. A loud sustained noise.
 for a piece of the multi billion dollar Infomercial pie.

These noisy half hour commercials that some say were pioneered by the potato peeling, Ron Popeil Ronald M. Popeil (born May 3, 1935 in New York City) is an inventor and marketing personality, best known for his direct response marketing company Ronco. He is well known for his appearances in infomercials for the Showtime Rotisserie ("Set it, and forget it!") and for saying,  (Ronco, Inc.) have become a staple in the American living room. Today's television has become one of the biggest and most convenient retail stores in the world.

From potato peeling gizmos to pasta machines, Ronco has just recently passed a billion dollars in TV sales alone with their rotisserie ovens. Ron Popeil, founder of Ronco, Inc. has generated billions during the past 40 plus years on TV with his egg scramblers, pocket fisherman, hair systems, drain busters This is a list of Busters from the manga Beet the Vandel Buster. The Beet Warriors
Beet
Beet is a young boy who has always desired to be the strongest Buster. He aspires to be like his heroes, the Zenon Warriors, who are known as the strongest of all Busters.
, and other widgets. Ronco is just one of the media marketing groups selling hundreds of millions of dollars in products annually via TV infomercials; scores of others including The Home Shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com.  Channel and QVC QVC Quality Value Convenience
QVC Question Valid Command
 often sell more than one million dollars an hour in products direct to consumers via television promotions.

A new breed of infomercial producer is now emerging as a result of the phenomenal success of this medium. These new broadcast super-salesmen come from a television background and are making infomercials look more like entertaining and/or informative TV shows rather than just a long sales pitch. One of the pioneers is Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  based, Atlantic Syndication Network, Inc. (ASNi)(OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:ASNI).

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 company President, Kent Wyatt, Sr., What sets us apart from the other infomercial groups is two basic elements: First, creativity. We build an interesting story around a product or service; one that compels viewers to watch and relate to the product. Next, we've incorporated new technologies emerging from the Internet experience to effect what we call convergence. In its simplest form, we program a website like a TV channel bringing computer and broadcast technologies together in a sort of convergence. The net result is that a buyer or viewer anywhere in the world can go to our website and watch the infomercial and/or other programming anytime of the night or day at their convenience.

ASNI's first major infomercial is set to be released this Spring and will promote one of ASNi's own product lines. "We call it INTERVENTION," says Wyatt. "There is no question that alcohol and drug abuse among children and teens is a parents nightmare. We've been working with some leading authorities in the field of substance abuse recovery and developed a series of videos and other aids for parents and significant others. We don't have a cure. No one does; but we can offer help. There are literally millions of families who can benefit by this INTERVENTION video and collateral products. Our production team is putting the finishing touches finishing touches finish npl the finishing touches → der letzte Schliff

finishing touches nplultimi ritocchi mpl 
 on this very compelling television."

ASNi plans to promote INTERVENTION and its product line for an introductory retail price of $39.95 this spring. Atlantic's media group is arranging for this infomercial to be aired on cable in over 200 major US markets. This will be augmented by radio spots that will be broadcast on more than 800 stations nationwide. In addition to direct-to-consumer TV sales, ASNi plans include marketing this product line to libraries, religious organizations, treatment centers and rental outlets.

Wyatt adds, "The key is to address this problem with teens before occasional drug use becomes a serious addiction. After kids reach adulthood, they must consent to treatment. INTERVENTION details how parents & significant others can make a difference, perhaps saving a life before it's too late."

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 : Note: Included in this release are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and is subject to the safe harbor created by those sections. Although the Company believes such expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove correct. The Company's actual results could differ materially from those anticipated in the forward-looking statements as a result of certain internal and external factors.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:Feb 18, 2004
Words:690
Previous Article:DaimlerChrysler Remarketing Drove The Stars & Cars In Los Angeles As Part of the NBA All-Star Weekend.
Next Article:Stock Market Ratings by StockPickReport.com for CIENA, Envoy Communications, Western Digital, Duke Energy and Best Buy.



Related Articles
Merv Griffin to refocus efforts with new shows.
Foreign money, station groups, cheapies.(includes related article on syndicated programming and reality-based TV)(TV program syndication)
TIME WARNER TO TARGET DEBT : JOB, ASSET CUTS ENVISIONED TO BOLSTER STOCKS.(BUSINESS)(Statistical Data Included)
The changing business of syndication. (New Economy).(Brief Article)
Talk show hosts are unheralded resource in universal auction.(Up Front)(Vivendi Universal S.A. gets bids for its entertainment assets)
Heritage Networks wins showdown: Frank Mercado-Valdes plans to build a bigger brand after landing the rights to 'Showtime at the Apollo'.(B.E. 100s)
Cable boosts U.S. syndication biz.(TV WINDOWS)
Advertisers show cablers the money.
Cable: a key player in the syndication game.
TV nets, ad buyers face shaky future at upfronts.

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles