Atlantic Records, AOL Brands Collaborate On Innovative Matchbox Twenty Album Blitz.Business Editors DULLES, Va. and NEW YORK--(BUSINESS WIRE)--May 9, 2000 Multi-tiered Interactive Campaign Brings Exciting Benefits to Online Music Fans for Debut of New Album "mad season by matchbox twenty" America Online See AOL. , Inc. the world's leading interactive services company, and Atlantic Records  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , one of the world's premier music companies, announced today that they are joining forces for an innovative media campaign to support the launch of "mad season by matchbox twenty," the eagerly awaited new Melisma/Lava/Atlantic album by multi-platinum rock band matchbox twenty - due in stores on May 23rd. The multi-tiered promotional campaign, which kicks off this month, includes a number of activities and features across the AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. flagship service, Winamp and Spinner, and AOL's international services such as AOL Canada and AOL Australia. In addition, the new matchbox twenty CD will contain AOL software, giving matchbox twenty fans immediate access to AOL 5.0, the world's most popular interactive service, as well as Winamp, the world's leading high-fidelity audio player, and Spinner, the first and largest Internet music service. Atlantic Group Co-Chairman/Co-CEO Val Azzoli commented: "We are tremendously excited to be partnering with AOL in a campaign of such innovation, depth, and quality. Matchbox twenty is the ideal artist for such a wide-ranging program, not only because of their already enormous popularity but also because of their unusually broad fan base - which cuts across a wide and diverse spectrum of music consumers. Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , this groundbreaking campaign offers the band a wealth of creative avenues to connect with their present and future audience." "We are thrilled to be working with Atlantic and matchbox twenty on this groundbreaking promotion," said Jonathan Sacks Not to be confused with Yonason Sacks. Rabbi Sir Jonathan Henry Sacks (born 1948, London) is the Chief Rabbi of the United Kingdom's main body of Orthodox synagogues. His official title is Chief Rabbi of the United Hebrew Congregations of the Commonwealth. , Senior Vice President and General Manager of the AOL Service. "We believe that this campaign marks the beginning of a new era of innovative promotional opportunities." Josh Felser, General Manager of Spinner and Nullsoft, added, "Our close collaboration with Atlantic and the members of matchbox twenty is the next logical step in connecting Winamp and Spinner's surging Internet music audience to the artists and music that they love. Blending on and off line components such as the custom Winamp and Spinner players on the matchbox twenty CD with unique content from the band, we will provide consumers with a rich, totally new experience." AOL's Spinner and Winamp Take Fan Experience to Next Level Matchbox twenty fans everywhere can enhance their experience through a series of unique content offerings provided by AOL's Internet music properties, Winamp and Spinner, which will both be included on the CD. Winamp has created a special matchbox twenty player, which gives fans the ability to listen to digitally downloaded music. This custom player, featuring "mad season by matchbox twenty" album-styled graphics or "skin," provides access to the song "You & I & I," a live bonus track recorded in Australia. The new matchbox twenty CD will also offer direct access to Internet digital music service Spinner Plus, which features an exclusive "Matchbox Twenty Radio" Internet radio Listening to audio broadcasts via the Internet. There are more than 4,000 broadcasts available on the Internet that can be streamed and played by a software media player in the computer or in a stand-alone Internet radio with the software built in. channel. This unique, artist-programmed channel will feature nearly one hundred songs personally selected by the members of matchbox twenty themselves: Rob Thomas Rob Thomas might refer to:
David Kyle Cook born August 29, 1975 in Frankfort, Indiana, is a member of the band Matchbox Twenty. , Adam Gaynor, Brian Yale Brian Yale (born November 14 1968) plays bass guitar for the band matchbox twenty. Engaged to longtime girlfriend of 9 years Sarah Schultz Nickname is "Pookie". He loves golf. He used to be in the band "Tabitha's Secret" with Rob Thomas and Paul Doucette. , and Paul Doucette Paul John Doucette (born August 22, 1972) is the rhythm guitarist and former drummer for the band matchbox twenty. A native of North Huntingdon, Pennsylvania -- a suburb of Pittsburgh, located roughly 15 miles SE in Westmoreland County -- Paul graduated from Norwin High School in . Their selection represents a diverse range of styles spanning past and present - showing influences from established artists like Jimi Hendrix Noun 1. Jimi Hendrix - United States guitarist whose innovative style with electric guitars influenced the development of rock music (1942-1970) Hendrix, James Marshall Hendrix , The Beatles and Stevie Wonder to up-and-comers like Angie Aparo. The channel also features exclusive tracks from the band's new album along with songs from their first album and live performances and clips from their interview with Spinner radio host, Chris Douridas. Starting this week at Winamp.com and Spinner.com, online fans will have the opportunity to download a secure version of the band's new single "Bent," as well as audio clips from their interview with Chris Douridas. Visitors to the sites can also enter to win a limited edition Ernie Ball Ernie Ball (1930 – September 9 2004) was an American entrepreneur, musician, and innovator, widely acclaimed as a revolutionary in the development of guitar-related products. guitar signed by the members of the band. New Campaign Offers Unique Benefits to AOL Members With the launch of the new campaign, matchbox twenty will be featured prominently as AOL's Artist of the Month for May, giving AOL's 22 million members special access to exciting matchbox twenty content. Features especially for AOL members include: -- Keyword: "matchbox twenty," which will take members to a custom-content area with music previews, message boards, video clips, extensive tour news, a "Listen & Rate" poll and links to the band's official matchboxtwenty.com Web site and mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new . -- Starting May 16th, AOL will provide special coverage of the band's U.S. club tour, which kicks off in Norfolk, Virginia Norfolk is an independent city in the Commonwealth of Virginia, in the United States of America. With a population of 234,403 as of the 2000 census, Norfolk is Virginia's second-largest incorporated city. . A digital imaging team will accompany the band on the road to provide new photos and video clips from each date. -- On Monday, May 22nd at 7:00 p.m. ET -- the night before the release of "mad season by matchbox twenty" -- the members of the band will participate in an international online chat, live from New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The event will be available simultaneously to AOL members in the U.S., Canada and Australia-- with more territories expected to be added. -- In conjunction with the chat event, AOL's new "You've Got Pictures" service will launch an exciting online digital photo contest to be judged by the band. The contestant who submits the band's favorite photo depiction of the concept "mad season" will win a pair of tickets to Australia with VIP access to a matchbox twenty concert this fall. AOL Online Offerings Extend To Matchbox Twenty Fans Worldwide The new media campaign will also extend to many of the international territories where matchbox twenty has achieved popular success. AOL's participating international services - among them AOL Australia and AOL Canada - will play an active role in the program. On the global front, the band has accumulated an impressive list of certifications for their Melisma/Lava/Atlantic debut. The band's previous hit album, "YOURSELF OR SOMEONE LIKE YOU," was eight-times platinum in Australia, quintuple quin·tu·ple adj. 1. Consisting of five parts or members. 2. Five times as much in size, strength, number, or amount. n. A fivefold amount or number. tr. & intr.v. platinum in New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , quadruple platinum in Canada, platinum in the Philippines, and gold in Ireland and Indonesia. About matchbox twenty: "mad season by matchbox twenty" finds matchbox twenty teamed once again with Grammy Award-winning producer Matt Serletic Matt Serletic is a record producer who has worked with several popular bands and artists for Atlantic Records, including Collective Soul, matchbox twenty, Blessid Union of Souls, Edwin McCain, Stacie Orrico, Taylor Hicks, and Rob Thomas. . "Bent," the just-released first single from the album, has already exploded onto the nation's airwaves, becoming the No. 1 most-added song at six different radio formats in its first week of release. Recorded in Atlanta and Nashville during the second half of 1999, "mad season...," spotlights the fast emerging creative talents of three-time Grammy Award The Grammy Awards (originally called the Gramophone Awards) are presented annually by the National Academy of Recording Arts and Sciences of the United States for outstanding achievements in the record industry. The current President of the Academy is Neil Portnow. winner Rob Thomas, the group's singer and central songwriter, along with the musical growth of his bandmates: guitarists Kyle Cook and Adam Gaynor, drummer Paul Doucette, and bassist Brian Yale. "mad season by matchbox twenty" is the Florida-based quintet's first release since their 1996 debut, "YOURSELF OR SOMEONE LIKE YOU," which earned the prestigious Diamond Award from the RIAA (Recording Industry Association of America, Washington, DC, www.riaa.com) A membership association of music recording companies. Its goal is to promote the record label industry and protect the rights of copyright owners. It was a major contributor to the SDMI digital distribution system. for U.S. sales in excess of ten million units, with worldwide sales in excess of 13 million units. All told, the album has spent 165 weeks to date on the Billboard album charts - including 118 weeks on the Billboard 200 and the past 47 weeks on the Top Pop Catalog Albums chart. All five singles released from the album - "Long Day," "Push," "3am," "Real World," and "Back 2 Good" - became top-charting radio favorites. About Atlantic Records: In 1998, Atlantic Records celebrated its 50th anniversary. Growing from literally a one-room operation into a global enterprise, the label has released a string of recordings which have had a profound impact on the course of modern music. Today, the Atlantic Group releases recordings by artists working in a spectrum of musical genres, including: pop, rock, R&B, country, jazz, musical theatre, classical, world music, Christian/gospel, and comedy. Atlantic has been a pioneer in the marriage of music and new technology-- from the launch of its acclaimed website (www.atlantic-records.com) five years ago, to the establishment of its industry-leading MultiMedia Lab, to the 1998 opening of its state-of-the-art in-house direct-to-web digital studio, to its array of multimedia releases. The Atlantic Group is a Warner Music Group Warner Music Group (WMG) is one of the four major record labels. Warner Music Group also has a publishing arm, Warner/Chappell Music, which dates back to 1929, when Jack Warner, president of Warner Bros. Pictures Inc. company. Warner Music Group is a division of Time Warner Inc. About Nullsoft Winamp: Launched in January 1998, Winamp is the world's leading high-fidelity audio player, giving millions the ability to listen to digitally downloaded music. Winamp supports playback of MP3, CD, and all popular digital audio formats, custom appearances called skins and audio visualization and audio effect plug-ins. Nullsoft, which developed Winamp (www.winamp.com) and SHOUTcast (www.shoutcast.com), was acquired by America Online, Inc. in May 1999. Nullsoft resides in San Francisco's Audio Alley and is part of AOL's Interactive Properties Group. About Spinner.com: Spinner.com is the first and largest Internet music service with 130+ music channels covering an unprecedented depth and breadth of music programming such as 90's Rock, Bluegrass bluegrass, any species of the large and widely distributed genus Poa, chiefly range and pasture grasses of economic importance in temperate and cool regions. In general, bluegrasses are perennial with fine-leaved foliage that is bluish green in some species. , British Invasion, Chicago Blues, Top Pop, Great Guitar, Jungle and Latin. Spinner displays artist and song information as music is played, while providing dynamic links to artist information and related e-commerce. Spinner.com was acquired by America Online, Inc. (NYSE NYSE See: New York Stock Exchange : AOL), in May 1999, and merged with Nullsoft, Inc. Spinner.com and Nullsoft now reside in San Francisco's Audio Alley. New listeners can visit Spinner.com and download a free player at www.spinner.com. About America Online, Inc.: Founded in 1985, America Online, Inc., based in Dulles, VA, is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. America Online, Inc. operates two worldwide Internet services: America Online, with more than 22 million members, and CompuServe, with more than 2.7 million members; several leading Internet brands including ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , AOL Instant Messenger See AIM. and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the Netscape Navigator and Communicator browsers; AOL MovieFone, the nation's No. 1 movie listing guide and ticketing service; Spinner Networks and NullSoft, Inc., leaders in Internet music; and Digital Marketing Services, a company specializing in online rewards programs and online market research. Through its strategic alliance with Sun Microsystems, the company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy. |
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