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Atlantic Launches INSTAVID Online Video Channel Using RealNetworks RealSystem G2 Technology.


NEW YORK--(BUSINESS WIRE)--Oct. 30, 1998--

Channel to Showcase Exclusive Artists Performances, New/Archive

Clips and Artist News

Retail Partner is Total E

Atlantic Records Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  is poised for the Nov. 9th launch of INSTAVID, an exclusive online music video service viewable through RealNetworks RealChannel.

INSTAVID was created by Atlantic (www.atlantic-records.com) and fully realizes the capabilities of RealNetworks RealSystem G2(TM) technology, which enables a rich presentation of video synchronized syn·chro·nize  
v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es

v.intr.
1. To occur at the same time; be simultaneous.

2. To operate in unison.

v.tr.
1.
 with direct links to artist information and online sales. In addition, the INSTAVID G2 player will incorporate a continuously scrolling Atlantic news "ticker," delivering up-to-the-minute information about artist releases, appearances, and tour activities.

The channel marks a remarkable expansion of the label's Internet activities. INSTAVID will be included in RealNetworks' RealChannels program, leveraging the broad distribution of the new RealPlayer G2 player, which has already been downloaded more than eight million times in three months.

The Atlantic-owned INSTAVID will feature three distinct music tracks: Pop/Rock; Urban; and the DigitalArena, which will house an eclectic mix of live artist performances and interviews. Most of the DigitalArena material was recorded at Atlantic's recently opened in-house digital studio -- a further testament to the exclusive nature of the channel. In extending Atlantic's commitment to developing artists online, the DigitalArena menu will feature live performances and interviews from artists including Tori Amos Tori Amos (born Myra Ellen Amos on August 22, 1963) is an American pianist and singer-songwriter. She is married to English sound engineer Mark Hawley. Together they have one daughter, Natashya "Tash" Lórien Hawley, born on September 5, 2000. , Duncan Sheik Duncan Scott Sheik (born November 18, 1969) is an American Grammy-nominated and Tony-winning singer-songwriter and composer. Early life
Born in Montclair, New Jersey, Sheik's upbringing was split between his grandparents' home in South Carolina and that of his parents in
, Hootie & The Blowfish A secret key cryptography method that uses a variable length key from 32 to 448 bits long. It uses the block cipher method, which breaks the text into 64-bit blocks before encrypting them. , David Garza, Nicole Renee, Phil Collins, and Twista (of Twista & the Speedknot Mobstaz fame.)

Meanwhile, the Pop/Rock and Urban tracks will launch with brand new videos from Jewel ("Hands"), matchbox20 ("Back 2 Good"), Tori Amos ("Raspberry raspberry, name for several thorny shrubs of the genus Rubus of the family Rosaceae (rose family) and for their fruit (see bramble).
raspberry

Any of many species of fruit-bearing bushes of the genus Rubus in the rose family.
 Swirl"), Kid Rock ("I Am The Bullgod"), Duncan Sheik ("Bite Your Tongue"), Athenaeum ath·e·nae·um also ath·e·ne·um  
n.
1. An institution, such as a literary club or scientific academy, for the promotion of learning.

2. A place, such as a library, where printed materials are available for reading.
 ("Flat Tire"), and Nicole Renee ("Strawberry"), along with hit clips from Brandy ("Have You Ever?"), Aaliyah ("Are You That Somebody?"), Fat Joe ("John Blaze"), 69 Boyz ("Get On Your Feet"), and Twista & the Speedknot Mobstaz ("Mobstability").

INSTAVID viewers can also look forward to an eclectic mix of exclusive live concert highlights, along with hundreds of new and catalog artist clips (beginning with a library of more than 200), many of them archive gems spanning Atlantic's rich, 50-year musical history.

Atlantic Group Co-Chairman/Co-CEO Val Azzoli commented: "From the beginning of the digital revolution, we have been totally committed to placing our artists on the cutting edge of all that the world of new technology has to offer. With the kick-off of the new INSTAVID program, we are dramatically increasing the scope of our Internet capabilities, providing visitors to the Atlantic web site with a great array of new features. At the same time, we are very happy to further solidify so·lid·i·fy  
v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies

v.tr.
1. To make solid, compact, or hard.

2. To make strong or united.

v.intr.
 our relationship with RealNetworks, whose continuing innovation and hard work has made this exciting launch possible."

INSTAVID extends Atlantic's cutting-edge association with RealNetworks, Inc. -- the recognized leader in streaming media See streaming audio, streaming video and digital media hub. .

"We believe the Internet audience will be excited to have full length music videos available in a variety of genres," said Alex Alben Alex Alben, American politician, was a candidate for the United States House of Representatives. He ran as a Democrat in the Eighth Congressional District of Washington. The seat was held by Republican Jennifer Dunn, who retired after Alben announced that he would run for the seat. , VP of Music Group at RealNetworks. "With INSTAVID, Atlantic is raising the bar for the creation of high-quality music programming, and we expect millions of RealPlayer users to respond to this innovative service."

In addition, Atlantic has partnered with Total E(R) (www.totale.com), the premier one-stop online home entertainment superstore from Columbia House, for the launch of INSTAVID. The relationship offers instant links from artists' video clips A short video presentation.  directly to their products available for sale through Total E.

"Joining Atlantic Records in this exciting venture gives Total E a unique edge in the online entertainment market," said Bill Ostroff, vice president, Columbia House Interactive. "Atlantic's INSTAVID gives Total E an innovative way to deliver the gratification our customers expect from the Internet and the entertainment industry. As viewers enjoy a video by their favorite Atlantic artist, with one click of the mouse, they can link directly to Total E's enormous library of their work -- ready to be purchased on the spot."

Total E will provide INSTAVID via the site's home page during launch, and will provide customers a permanent link to the channel from the Entertainment News page, beginning November 23rd.

RealSystem G2 enables the highest quality audio and video available on the Internet and corporate Intranets today. A powerful new music codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV,  provides a higher level of sound quality for dial-up users, and new postfiltering capabilities create smoother video images. The new SureStream(TM) feature provides a consistent end-user experience across variable Internet connection speeds, improving the audio and video quality. The addition of two new media types, RealText(TM) and RealPix(TM), combined with support for Synchronized Multimedia Integration Language (hypertext, language, multimedia, text, World-Wide Web) Synchronized Multimedia Integration Language - (SMIL) A language based on Extensible Markup Language (XML), that enables people without programming or scripting backgrounds to author multimedia presentations in a simple text  (SMIL (Synchronized Multimedia Integration Language) Pronounced "smile." A format for delivering and synchronizing multimedia content on the Web. Introduced in the summer of 1998 by the W3C, it is a document type (DTD) of XML and provides the timing commands that ), enables rich multi-stream programming to be delivered over typical modem connections.

RealSystem G2 and RealPlayer are trademarks or registered trademarks of RealNetworks Inc. All other companies or products listed herein are trademarks or registered trademarks of their respective owners.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 2, 1998
Words:801
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