Atlantic Energy launches corporate identity campaign.EGG HARBOR Egg Harbor may refer to the following places in the United States of America:
That's the message of a new corporate identity advertising campaign launched by Atlantic Energy Monday Monday: see week. to increase awareness of the company as the source of a wide variety of energy and energy-related products and services marketed by Atlantic Electric and the Atlantic Energy subsidiaries. The campaign includes newspaper, magazine, outdoor, and cable television advertising as well as a series of special employee events and customer communications. Its goal is to position Atlantic Energy, more widely known as Atlantic Electric's parent company, as a supplier of more than traditional electric utility products and services. "Our shift to a more prominent Atlantic Energy identity is the result of significant transformations within our company and within our industry," said Michael Michael, archangel Michael (mī`kəl) [Heb.,=who is like God?], archangel prominent in Christian, Jewish, and Muslim traditions. In the Bible and early Jewish literature, Michael is one of the angels of God's presence. Chesser Chesser is a suburb of Edinburgh, Scotland. It is south of the water of Leith. Chesser is a mainly residential part of Edinburgh situated between Longstone to the West and Slateford and Shandon to the East. , senior vice president, Atlantic Energy, and president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Atlantic Electric. "We have spent the past two years looking at our company and at the changes we must make to meet increasing competition in our industry and the changing energy requirements of our customers. "Our belief is that the Atlantic Energy name more accurately describes the total capabilities of our company to current and potential customers and widens their perception of the products and services we are bringing to the marketplace." Chesser said research conducted by the company showed a very favorable fa·vor·a·ble adj. 1. Advantageous; helpful: favorable winds. 2. Encouraging; propitious: a favorable diagnosis. 3. image of Atlantic Electric, the company's most prominent subsidiary, in the marketplace, but a general perception that its products and services were limited to providing electricity. Customers reacted favorably fa·vor·a·ble adj. 1. Advantageous; helpful: favorable winds. 2. Encouraging; propitious: a favorable diagnosis. 3. to Atlantic Energy as a company that could provide a wider array of products and services, he said. "Today's energy customer does not want to do business with several suppliers supplying limited products and services. They want a company that can provide them with integrated and comprehensive solutions to their energy challenges," he said. "Atlantic Energy is that company." In addition to Atlantic Electric, Atlantic Energy's non-utility subsidiaries, including Atlantic Thermal Systems and Atlantic Generation Inc., will be identified as Atlantic Energy companies and will continue to provide a wide range of energy products and services. CONTACT: Atlantic Energy Inc., Egg Harbor Mary Rucci, 609/645-4714 |
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